My fearless wall by Carrianne Wallace https://padlet.com/c_wallace/ah90fw18mjph Made with an aura of mystery en-us 2018-02-13 10:00:56 UTC 2026-03-17 02:49:51 UTC hello@padlet.com Costa camjohnson1234 https://padlet.com/c_wallace/ah90fw18mjph/wish/230958059 Added Value
- Bring your own cups and get a discount 
- Sell fresh coffee beans and coffee utilities e.g. mugs, thermals, cafetieres 
- Loyalty App and GiftCard system (very popular) 


Products - 
- Assorted hot and cold drinks.
- Range of toasted sandwhiches
- Range of "deserts"
- Gift Cards 
- Mugs/thermals
- Fresh Coffee beans 

Branding 
- Simple
- Looks more upmarket than competitors 

Rainforest Alliance - 
First chain to adopt this, work closely with communities to better their lives e.g. building bridges. Most companies are still using fairtrade, although Starbucks plan to drop this for RA soon. 

Costa Foundation - Charity to help alleviate poverty, ties in with Rainforest Alliance

- Seating is 'community-orientated'. Seats come in groups, no area for single seating. 

- Focus more on 'coffee drinkers' rather than 'sweet drinkers' like Starbucks. More of a focus on the quality of the coffee itself. 

- Support British milk farmers 

Core Value - 

Costa's key focus is on the quality of their products, the sourcing of which is key examples of this include using British Milk Farmers as suppliers. The target market is those who enjoy the coffee itself instead of sweeter products like some competitors. Also a key focus on the sustainability of their suppliers, they are the first chain to use Rainforest Alliance coffee which aims to build up communities which rely on growing beans.

]]> 2018-02-13 10:02:43 UTC https://padlet.com/c_wallace/ah90fw18mjph/wish/230958059 Costa Coffee alex_bolton1 https://padlet.com/c_wallace/ah90fw18mjph/wish/230958097 CSR
Partnership with University via Eco-Mug, Saves 15p per use.

Promotes University values of sustainability - Fairtrade chocolate

'Can O Water' - 100% recyclable packaging

Products & Location

Offers sandwiches, smoothies, pastries and hot food etc - Ideal for quick lunch

Located in canteen - Openly accessible area

Canteen doesn't sell coffee - Costa has leading position in University

Lots of seated area - retain customers nearby to make it look popular

Price

15p cheaper than Starbucks - appeals to price concious customers. (+ Aston EcoMug allows further 15p saving)

Costa does not charge for soya milk 

Loyalty card - Free coffee after 9 med coffees - encourages customer retention and repeat purchases 

Branding

Costa more locally focused - shows support for local charities and initiatives.

Posters make customers aware of company CSR policies

Personalisation offered - 'make your coffee more you'

Origin labelling reassures quality-concious buyers

Customers & Focus

Quick Service, Cheap price, champion of local communities and causes.

University Students & Lecturers

Paragraph
Costa provides low price products to encourage multiple purchases. It appeals to 'cause champions' and consumers wanting to pick up a quick cheap drink with their friends. It's strategic location at the centre of the University allows communities of individuals to be built around it.
]]> 2018-02-13 10:02:54 UTC https://padlet.com/c_wallace/ah90fw18mjph/wish/230958097 Boston tea party https://padlet.com/c_wallace/ah90fw18mjph/wish/230958331 Core value: high quality British breakfast sustainably sourced and suitable for all

Every cafe is different (unique) 
High quality organic products 
All freshly made on the day 
Free newspaper, board games, free wifi 
Suitable for all eaters 
Reusable cups discounts
Dog friendly 
Target market- city workers, students..
Coffe waste as fertiliser
Events, external catering 
Lots of chains  
High end ]]> 2018-02-13 10:04:01 UTC https://padlet.com/c_wallace/ah90fw18mjph/wish/230958331 Aston conference centre jibraanasif https://padlet.com/c_wallace/ah90fw18mjph/wish/230958458
  • formal environment for professionals
  • geographic location benefits eg city centre 
  • amenities services 
  • 4* hotel 
  • brand name internationally recognised 
  • triple excellence accreditation in business
  • higher price range targeting the upper market
  • promotional discounts
  • high quality hospitality
    • Aston conference centre is a 4* hotel located in the heart of Birmingham. Being not only easily accessible, it is surrounded by amenities such as a traditional swimming and gym facilities. 


    ]]>     2018-02-13 10:04:35 UTC https://padlet.com/c_wallace/ah90fw18mjph/wish/230958458     Tesco https://padlet.com/c_wallace/ah90fw18mjph/wish/230958678 PRODUCT:

    - products = varied and targeted
    - high differentiation
    - Homebrands
    - sweets and easy meals when you walk in
    - Product positioning

    PROMOTION:

    - promotion = reward card for vouchers
    - No promotion of other parts of other departments

    PRICE:

    - low cost
    - price = low

    PLACE:

    - easily accessible
    - efficient through technology
    - One staff member per section
    - Household essentials near checkout
    - friendly and helpful staff
    - customer focussed
    - Alcohol at checkout

    VALUE PROPOSITION:

    Tesco's express targets students living around the Aston campus, who are looking for a cheap and easy shopping experience. They stock essential everyday products at an affordable rate and target promotions via their club card reward system.

    OTHER INFO:

    Low cost, highly differentiated, conveniently located.

    Still number 1 in big four, though recently removed a layer of staff - 1700 made redundant across the business 




    ]]>     2018-02-13 10:05:32 UTC https://padlet.com/c_wallace/ah90fw18mjph/wish/230958678     Greggs 0448shahrukh https://padlet.com/c_wallace/ah90fw18mjph/wish/230958727 - Quick Service
    - Digital Displays
    - Quick Breakfast
    - Take Away or Eat In
    -  Open Early
    -  Affordable Price
    - Big Batch on Promotions
    - Personalisation
    - Wide Variety 
    - Self Service 
    - Fresh 
    - Value for money
    - Branded
    - Meal deals
    - App Assistance
    -  Diverse Customer Base (Builders, Students, Office Workers)
    CORE VALUE
    - "Great Tasting, Freshly Prepared Food That Everyone Can Trust At Affordable Price, Aiming To Become The Customers Favourite Food On The Go!"

    ]]>     2018-02-13 10:05:45 UTC https://padlet.com/c_wallace/ah90fw18mjph/wish/230958727