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A templatised approach does not work for a long-term impact when it comes to communications and PR. Startups can use the techniques of design thinking to build powerful programmes that lead to enduring outcomes.
Read more: How design thinking can help startups evolve their communications and PR strategy

]]> 2022-03-09 07:06:49 UTC https://padlet.com/stepuppragency/Bookmarks/wish/2085503499 stepupPRAgency https://padlet.com/stepuppragency/Bookmarks/wish/2142288892
We talk about gender diversity and women’s empowerment only on topical days but even more so around the 8th of March. The day is dedicated to honouring women and their contribution, whether it is at a personal or professional level. In theory, everyone agrees that women have many of the skills needed for any business to flourish. Yet, as per the statistics, even in the fastest growing economy of India, there are only 14% women entrepreneurs. Not just that, the female workforce participation is at 24% which is worse than any other South Asian country.

]]> 2022-04-13 12:07:16 UTC https://padlet.com/stepuppragency/Bookmarks/wish/2142288892 stepupPRAgency https://padlet.com/stepuppragency/Bookmarks/wish/2238027205 Having the right team can make or break a business. While the statement is true for every size of business, it particularly holds true for startups. People are attracted by the kind of reputation a company builds for itself and being at a nascent stage, startups still have some way to go in building a reputation.
Read more: An Effective Employer Branding Strategy Can Boost Your Startup Growth Story

]]> 2022-07-06 10:54:15 UTC https://padlet.com/stepuppragency/Bookmarks/wish/2238027205 stepupPRAgency https://padlet.com/stepuppragency/Bookmarks/wish/2238030563 It is a well-known fact that the journey for any startup starts with an interesting idea, followed by multiple strategies to scale up and grow the idea from a foetus-stage to a new-born stage.]]> 2022-07-06 11:01:26 UTC https://padlet.com/stepuppragency/Bookmarks/wish/2238030563 stepupPRAgency https://padlet.com/stepuppragency/Bookmarks/wish/2807193529 2023-11-29 10:48:25 UTC https://padlet.com/stepuppragency/Bookmarks/wish/2807193529