This research article talks about the effectiveness of narrative advertising as a strategy for increasing mental illness literacy ( ability to  understand and use information to promote and maintain well being). This was a useful source because it explains that narrative advertising is a more effective strategy to use as opposed to argument advertising, as it is engaging and elicits an emotional response, causing the audience to sympathise with people suffering depression. The article also expresses the idea of advocating with supportive attitudes towards those suffering mental illness. It has helped me clarify that the education system

2. Brännlund, Annica, Strandh, Mattias & Nilsson, Karina 2017, ‘Mental-health and educational achievement: the link between poor mental-health and upper secondary school completion and grades’, Journal of Mental Health (Abingdon, England), vol. 26, no. 4, pp. 318–325.
This research article analyses the relationship between mental health in adolescents and upper secondary school completion and grades. It was a useful source because it examines wether poor mental health experiences in teenage years, have a negative relationship with school achievement. The results showed that mental health problems during the late teens are more strongly and negatively associated with not completing upper secondary education. This research focused on participants with existing mental illness, I need to do further research for clearer information on wether the school work itself is the cause of mental illness.

3. O’Reilly, M., Adams, S., Whiteman, N. et al. Whose Responsibility is Adolescent’s Mental Health in the UK? Perspectives of Key Stakeholders. School Mental Health 10, 450–461 (2018).
This source is about the relationship between adolescents and the roles and responsibilities of those at the forefront of implementing change. This was extremely beneficial to me in building my message further and understanding the perspectives of my target audience. The themes derived for the study were that mental health promotion and prevention is not perceived to be a primary role of a teacher and that adolescents rely on teachers for mental health support and education about mental health. It also speaks on the need for funding and support beyond school eg. government.

4. O’Reilly, M., Svirydzenka, N., Adams, S. et al, 2018 Review of mental health promotion interventions in schools. Soc Psychiatry Psychiatry Epidemiol p. 53, https://doi.org/10.1007/s00127-018-1530-1
This research article analyses the promotion  of mental health in schools. It brings light to the fact that actions need to be taken to create environments that support mental health, and this promotion should not be limited to the health sector but also education. This was a useful source as it explains that school is a pervasive environment for adolescents and it is presenting unbearable amounts of stress, worry and unhappiness which is effecting their performance. It continues to explain that promotion should therefore consider the educational context as an environment to build security, agency and freedom in young people. The article includes information on policies that some Governments have put in place in various countries including mental health training for students. It states that promotion in schools needs to be achieved through a continuum of programmes including inclusivity, reducing barriers to student learning, listening to student and community needs and having engaged and supported staff.

5. Schulte-Körne G  2016, Mental Health Problems in a School Setting in Children and Adolescents. Dtsch Arztebl Int pp.183-190
This research article is based on the mental health problems present in school children, and the factors associated with school that effect there mental development.  This was a useful source because it has pin pointed certain factors around school that contribute to mental health, bringing light to the fact that learning disorders result in significant rates of anxiety and avoidance of school. It also explains that unsupportive teacher-student relationships and poor classroom climate will increase the risk of children developing mental health problems. 

This article centralises around the community awareness campaigns for youth mental health. This was beneficial to my research because it evaluates the outcome of applying mental health promotion models to awareness campaigns that are designed to improve mental health literacy and early help seeking. The study found that visits to websites and calls to information lines increased after the awareness campaign.

7. Khan, Atlas, Kausar 2013, Effect of perceived Academic stress on students' performance , G.C University Lahore, Vol. 7, No. 2, pp. 146-151
This article explores the effect of academic stress on student performance. I was able to gain a good understanding of the way school work effects students mentally as the study found that there were stress symptoms of no energy, elevated blood pressure, depressed mood, increase in cravings, impatience, troubles concentrating and nervous strain. This is due to schools placing a frightening and demanding perception on school work. When students perceive their education as a threat it is damaging to their well being which brings hopelessness and low achievement. 

Interest 
This will capture the interest of my target audience because it will reveal a harsh reality of something that they have a major role in supporting. The scene will show a chaos of assignments and clutter on the teenagers desk to easyily identify that the subject is a student, therefore employees of the education system including teachers and government workers will feel an instant relation to the content of this video. Once I have the audiences interest they will be forced to see the ugly truth of something they are responsible for. 

Desire
The initial feeling of the video will be peaceful yet mysterious and dreary, in a dimly lit bedroom where a teenager silently sits at her desk working in the middle of the night.  One this scene is established the emotion will change to become worrying and have a disturebed feeling as she shows panicked behaviour. The sound of her breathing will intensify and become rapid, causing the scene to feel restless and uneasy. The dark environment will also add the feeling of isolation, fear and stress to the scene. 

Action
Through the concept of pathos I hope that the audience will feel shock from seeing that the academic expectations of school work can lead to such serious issues in the mental health of adolescents. I wan't them to sympathise with the subject however also to feel a sense of guilt and pity for realising that student well being needs to be supported and prioritised before academic results. I will promote this message at the end in bold text and use inclusive language such as 'your' [students], to further utilise the concept of pathos and cause guilt in the viewer, to make it clear that the well being of our education system is their own responsibility. The bottom of the screen will also have text directing the viewer to a website for specific details on how the education system should promote and support mental health in schools.