Doja Cat by

Doja Cat's first EP Purr! (2014)

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Doja Cat's first single "So High" (2012)

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Having uploaded many tracks to Soundcloud before this one, "So High" was the first to gain traction quickly online.

First Controversies

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Setting the tone for the rest of her career, Doja Cat released a song whose title included a slur used by alt-right 4Chan users, and against those who've suffered police brutality

Early career

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MOOO! (2018)

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Amala (2018)

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Despite her online fame, which followed the release of the music video for "Mooo!", Doja's first album failed to reach much commercial success.

Online presence

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Having started her career by uploading tracks to Soundcloud, Doja Cat's online presence has played an immense role throughout her career

Hot Pink! (2019)

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Garnering much more success than her first album, through critics' reviews and more online traction, Doja's second studio album produces hits such as "Say So" and "Streets"

TikTok success

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"Say so" became a viral hit at the beginning of the pandemic, when a dance trend emerged featuring the song.

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The dance trend was later featured in the official music video.

Guiness World Record

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A remix of "Say So" featuring international rap sensation Nicki Minaj was released later in 2020, breaking a Guinness World record and solidifying Doja's place in the rap industry.

Planet Her (2021)

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Doja's third studio album featured multiple superstar-status celebrities (Ariana Grande, The Weekend), as well as those popular within the rap worls (Young Thug, JID)

Lead single for Planet Her (2021) & collaboration with SZA

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Genius Interview

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In the second of a series of four Genius interviews, Doja Cat establishes her online presence again, analysing what is considered to be a "meme" song online.

Scarlet (2023)

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Despite a plethora of controversial moments throughout 2023 (and prior), singles from Amala's newest album "Scarlet", have yet again solidified her status as a rap star.

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Doja Cat went on to perform at the 2023 Video Music Awards in August.

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The Internet has played a positive role in Amala's career as well - she was able to break through into the music industry as a high school drop out, and become one of the most well known new artists.

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With the e-girl trend gaining traction on TikTok, among other socials media sites, in 2020, Doja's Vogue interview titles "Doja Cat's Guide to E-Girl Beauty" serves as yet another example of just how prominent her social media presence has been.

Commercial success

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Plastic surgery

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Doja Cat and her current boyfriend J Cyrus

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Along with her own scandals, Doja Cat recieved additional backlash in the past few months for dating Vine star turned Twitch streamer J Cyrus, who was accused of harrasment by multiple women between 2020-2022.

Racist chatrooms

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Rumours about Doja Cat's involvement in notoriously racist online chatrooms escalated from sole participation to accusations of actively encouraging members to voice hate speech.

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Doja took to Instagram to respond to the allegations being brought up by her fans.

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In an effort to stay relatable, Doja tweets about her plastic surgery in an 'attainable' way

Calling fans out

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Throughout the lead-up to the release of her new album Scarlet, Amala has 'called her fans out' numerous times. A couple of examples can be seen when we look at multiple tweets from this time - she has told her fans to "get a job" instead of arguing about the name of her fan base online, as well as saying that anyone who likes the music she previously released fell for an elaborate "cash-grab" scheme.

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Doja Cat lost nearly one million followers this summer, following her tweets dissing fans.

Homophobia

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Doja Cat used slurs wen refering to fellow rappers Tyler, the Creator and Earl Sweatshirt in 2015, then proceeded to repeat the aforementioned slurs in multiple attempts at a public apology.

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Incel communities

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In October Amala posted a series of images of herself wearing a t-shirt depicting alt-right comedian Sam Hyde for which she received significant backlash online.

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This article discusses Doja Cat's new album and the various avenues through which we can view it as a success. However, it should be noted that this album has not managed to reach the success that Planet Her had reached before. This is likely due to the provocative nature of the album and the rebrand that she has decided to pursue.

Marketing

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This album has been seen as provocative from the very announcement, with wax replicas of Doja's newly formed persona Scarlet appearing around the US.

On 'quitting music'

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In 2022, after what was considered a disappointing show for many South American fans, Doja Cat took to Twitter to announce that she was quitting music. This was the beginning of a series of tweets in which Doja expressed the desire to rebrand or explore new creative avenues in terms of genre as well as aesthetics.