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The second way was the advent of Radio Broadcasting and the Broadcasting Act of 1932, it played an important role in constructing a distinctive Canadian identity. Radio emerged as a powerful tool for nation building, as the Prime Minister R.B Bennet emphasised "This country must be assured of complete Canadian control of broadcasting from Canadian sources, free from foreign interference or influence" (Thrift, 2023, p. 14).Then the government used radio as a resource to communicate matters of national concerns and spread the Canadian ideals to the diverse population. This particular use of radio played a main role in creating an environment where the audience could imagine themselves being connected while learning about the issues (Thrift, 2023, p. 14-15).

REFERENCE - Thrift, S. A. (2023). A Brief History of Media [PDF]. https://d2l.ucalgary.ca/d2l/le/content/542561/viewContent/6061596/View

Image from: https://www.thecanadianencyclopedia.ca/en/article/canadas-first-railway-feature

Another meaning or the interpretation revolves around the concept of transformation. These ads convey the idea that using Fair and Lovely brings positive changes not only in your physical appearances but also in one's social and professional life. This message can form a narrative where the cream is understood as a transformative tool for success and acceptance.

However, it is also important to know that these ads were criticised and faced backlash for promoting narrow definition of beauty and contributing to an orthodox culture that values fair skin over other attributes. A lot of critics argue that such representation can have harmful effect on one's self esteem and can promote discriminatory attitudes. The polysemic nature of these ads thus involves a complex relation between beauty ideals, societal expectations, and the impact on individuals.

Picture from: Moshtaq, Z. "Fair & Lovely Cream". Zohra Moshtaq. July 1, 2017. blogs.ubc.ca/zohramoshtaq/2017/07/01/fair-lovely-cream/

I personally resonate with the Uses and Gratification Model which is similar to my view that media consumption is purposeful and individualised. Uses and Gratification Model basically studies what audiences do with the media, how the people selects media to meet their specific needs. However, I acknowledge its limitations in addressing broader social contexts and its impact on audiences. For example, the increased use of social media during social and political unrest reflects diverse and targeted media engagement and indicates individual agency within social influence. As, in situation like these individuals actively turn to social media to express their opinion or perspective and also look forward to connect with the like-minded individuals and stay updated with the ongoing or current events.

REFERENCE - Thrift, S. A. (2023). Audience Studies Pt1 [PDF]. https://d2l.ucalgary.ca/d2l/le/content/542561/viewContent/6084059/View

Image from: https://helpfulprofessor.com/uses-and-gratifications-theory-examples/

We can see from the article by Rosenberg that the common pop culture writings affect how fans perceive the real-world activism. When fans discover that the subjects and messages of a pop culture content align closely with their individual feelings, it makes an effective enthusiastic association. This association then becomes a source of motivation and inspiration for how they conduct the real-world activities. Thus, the passion and feelings change the fans from detached buyers to dynamic members, which can alter their sense of obligation and in return change how they address societal challenges and contribute to real-world activism.

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The notion from the readings harmoniously connected with the movie and embraced the uniformity of culture through the lens of branding. The documentary depicted issues regarding the dominating varied local identities by a global brands cultural influence. Naomi Klein’s inspection about how brands impact our choices and our sense of self related throughout the film as well as depicting how brands commercialise living choices and create a sense of brand loyalty among consumers.

Reflecting back on the years since the documentary, brand culture underwent detectable changes. The arrival of social media has altered the forces between brands and consumers, providing individuals in playing a more proactive part in crafting brand stories. Brands are now held responsible for their practices with consumers requesting clarity and ethical conduct. However, the core problems related to exploitative labour practices and the comprehensive impact of brands on culture endure, signalling a continuous and complicated relationship between consumers and the brands that influence the world around us.

REFERENCE: Consumer Protection Hub. "No logo: Brands, Globalization, Resistance (Featuring Naomi Klein) - full movie". [Video]. November 24, 2018. YouTube. https://m.youtube.com/watch?v=oeTgLKNb5R0&feature=youtu.be

Image from: https://youtu.be/oeTgLKNb5R0?si=Ma6VmB4BwIYpXGp1

I think that it would be appropriate to say or to think that we do live in a panoptic society. The thought of being watched by different entities creates a sense of being observed all the time. Even though it's not like one big eye is watching us, the feeling of being monitored by various things can affect our privacy and makes us question ourself that are we doing something,this constant thought of thinking what if we are doing something wrong makes us wonder about how much freedom do we actually have. It's like there are invisible eyes on us waiting for us to do something wrong or watching us doing everything we are doing. This constant surveillance makes us think about how to keep our freedom and privacy in a world where we're always being watched.

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Media policy in Canada ensures that media works for the benefit of citizens, society, content creators, and media owners. Policymakers, including the Canadian Radio-Television & Telecommunication Commission (CRTC), consider public opinion through consultations, drawing various stakeholders. Historical instances, such as the Aird Commission, show the influence of policy in creating a national radio broadcasting commission, emphasising Canadian programming and national unity. Media policy in Canada also aligns media operations with the broader welfare of society, balancing individual and collective needs, and fostering national unity through strategic communication decisions (Thrift, 2023, p. 10-15).

REFERENCE - Thrift, S. A. (2023). Media Policy [PDF]. https://d2l.ucalgary.ca/d2l/le/content/542561/viewContent/6151807/View

Image from: https://bigthink.com/the-present/memes-propaganda-internet-politics/

Image from: https://en.wikipedia.org/wiki/Internet_meme