Campaign Marketing - Share a Coke by Jenna Mealey https://padlet.com/jmealey19/adof7in93s8k en-us 2018-04-25 16:15:45 UTC 2018-05-17 15:00:51 UTC hello@padlet.com TV Commercial jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/255319408 2018-04-25 16:21:15 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255319408 Summer 2017 ggoldberg20 https://padlet.com/jmealey19/adof7in93s8k/wish/255320747 2018-04-25 16:23:50 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255320747 Demographics jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/255323441 Ages 15-34 teenagers and young adults, young people will see this commercial they will buy a coke with their name on it and then they will buy a coke with their friends name on it. ]]> 2018-04-25 16:29:12 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255323441 Psychographics jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/255323889 Targeted to people with an easy going, happy and fun lifestyle. This campaign allowed people to express themselves creatively.

]]> 2018-04-25 16:30:04 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255323889 Geographic jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/255324490  The Share a Coke campaign was subsequently rolled out in over 80 countries. 
In the US Coca Cola originally selected the 250 most popular names

]]> 2018-04-25 16:31:09 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255324490 Behavioristic jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/255325121 Once people buy the coke and they like it and they like the concept of have their name on the bottle they will become brand loyal. Once the campaign is over they will probably continue to buy coke. ]]> 2018-04-25 16:32:24 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255325121 Commercial 2018 ggoldberg20 https://padlet.com/jmealey19/adof7in93s8k/wish/255325685 2018-04-25 16:33:40 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255325685 Timeline jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/255326755 2013 - 2018 ]]> 2018-04-25 16:35:46 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255326755 Marketing Mix jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/255327116 Price: $1.79 during campaign, $5 online now for personalization 
Product: bottle with name on it 
Distribution: in stores 
Promotion: commercials on tv, social media, ads in stores. ]]> 2018-04-25 16:36:25 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255327116 Was the Campaign Successful? jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/255327450 The campaign was successful because for the first time in 10 years it grew sales.
http://www.adweek.com/brand-marketing/coca-colas-share-coke-campaign-grows-sales-first-time-10-years-160433/ 
The campaign was also successful because the consumers of Coca-Cola were drawn to buy the product because of the personalization of having their name on the bottle. ]]> 2018-04-25 16:37:00 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/255327450 How did I know about it? jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/256045073 I saw advertisements on tv and different commercials marketing the product with the personalization of a name on the bottle. I also saw ads and more videos on various social media platforms. Lastly I saw ads in stores about how they were selling the product with the name on the bottle. ]]> 2018-04-27 15:04:28 UTC https://padlet.com/jmealey19/adof7in93s8k/wish/256045073 External Marketing jmealey19 https://padlet.com/jmealey19/adof7in93s8k/wish/256046303 Economic forces: People are making healthier decisions leading to the decline of Coke sales.
competitive forces: Healthier alternatives are being made, more people are choosing Pepsi over Coke.
technological forces: Coke is able to market their product on different media platforms. By reaching out to  more people, they are getting more customers.
Sociocultural forces: People want things personalized.
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