Question 3 - What kind of media institution might distribute your media product and why? by Leah

Bauer Media Group

leah_walton — 2015-05-04 19:54:29 UTC

Bauer Media Group is a large European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio extends to include print shops, postal, distribution and marketing services.

Why would I choose Bauer Media Group to distribute my magazine?

leah_walton — 2015-05-04 20:01:29 UTC

I would choose Bauer Media Group to distribute my magazine due to it

being a large European based company with already founded success

within the media and magazine industry. It is one of the largest distributors

of magazines in the world and I feel it will be the best distributor for my magazine

due to it operating all over the world. This means I can spread the name of my

magazine and sell it internationally. Using Bauer Media Group as my distributor

would be beneficial to me as they are a well-known company with great publicity

and marketing which would allow me to expand out and target new customers .

They also have a gap in the market for this genre of magazine as I have not seen

many like mine distributed by this company.

SpinMedia

leah_walton — 2015-05-04 20:14:16 UTC

SpinMedia (formerly Buzz Media) is a digital

publisher in the U.S which owns a number of

pop culture websites, including Spin, Buzznet,

Idolator, Stereogum, and Vibe.

Why would I choose SpinMedia to distribute my magazine?

leah_walton — 2015-05-04 20:18:53 UTC

I would choose SpinMedia to distribute my magazine as they are the publishers

of HipHop magazine Vibe which is a similar magazine to mine. Therefore I would

be targeting the same audience as Vibe does which would make it easier to

advertise and SpinMedia would know how to successfully sell my magazine due

to their previous success. As they are an American based publishing house, this

would make it easier for me to expand my magazine in to the US, however it

would also mean SpinMedia have limited knowledge and experience in the UK

market.

Overall.....

leah_walton — 2015-05-04 20:25:02 UTC

Overall, I would choose Bauer Media to be the distributor of my magazine as they have published many music magazines and clearly

know the content in which a magazine should contain to make it successful and sell. There is also a gap in the market as they

currently distribute magazines such as Kerrang! and Q which means they would be interested in an R&B magazine to add to their

portfolio.

How I would distribute it

leah_walton — 2015-05-04 20:29:16 UTC

I would distribute my magazine in well known, big brand shops such as Tesco, Sainsburys and WHSmiths. I will sell my magazine in these shops as they are very popular and as they are supermarkets, they are guaranteed a high number of customers doing their food shop which are likely to come across the magazines and take a look. I will also sell my magazine in newsagents and music shops as my target audience of 16-24 year olds that are interested in R&B music are more likely to go in these shops. However, the best way to distribute my magazine I believe is online. This will suit my target audience of 16-24 year olds the best out of all the options as technology is getting used more and more everyday and plays a big part of the young generations lives. By placing my magazine online, anyone around the world can access it and it is an instant and easy way of viewing the magazine. This also means my target audience are able to access my magazine via their phones and from wherever they are, rather than having to make a special trip to a shop to actually buy it.