In this case the subject is: writing an advice for Safari Park Beekse Bergen, how they could get more guest to buy annual passes.

To realize this advice desk research and field research had to be done, answering different questions like:

-          How does the target group look like?

-          What is the costumer journey?

-          What are the developments in this sector?

-          How do the competitors sell annual passes?

Field research has been done in too different forms, first in interviews and afterwards in surveys.

During both forms of research different conclusions were found:

-          Overall people are happy with the price they paid

-          Overall people are happy with the product

-          Trends and development show different threats to the product.

-          The main reason people chose for an annual pass is because of the product, the close distance to where they live and the price.

With these different conclusions two different advices were given:

-          The first advice is a new marketing campaign to give a boost to selling annual passes. The campaign is all about the subjects product, price and close distance to Tilburg.

-          The second advice is about expanding the current product adding more experience to the park consisting of a new way to see the park.  In this case the advice is about seeing the park from above thanks to a flying island attraction.

At the end of the research a financial overview is given. To give a solution about if the advices need to be implanted into the park some costs of the advices are able to give a clear answer. If the goal gets reached a total of €368.338,72  would be earned as turnover.

More information about the park, different competitors, developments in the market, target group and solutions can be found throughout the whole research.

In this case the subject is: writing an advice for Safari Park Beekse Bergen, how they could get more guest to buy annual passes. (is there a specifc goal, for example, how many more anual passes?)

To realize this advice desk research and field research had to be done, answering different questions like:

-          How does the target group look like?

-          What is the costumer journey?

-          What are the developments in this sector?

-          How do the competitors sell annual passes?

Field research has been done in too different forms, first in interviews and afterwards in surveys. (How many intervieuws and surveys did you do?, what was the target group for these intervieuws and surveys?)

During both forms of research different conclusions were found:

-          Overall people are happy with the price they paid

-          Overall people are happy with the product

-          Trends and development show different threats to the product.

-          The main reason people chose for an annual pass is because of the product, the close distance to where they live and the price.

With these different conclusions two different advices were given:

-          The first advice is a new marketing campaign to give a boost to selling annual passes. The campaign is all about the subjects product, price and close distance to Tilburg.

-          The second advice is about expanding the current product adding more experience to the park consisting of a new way to see the park.  In this case the advice is about seeing the park from above thanks to a flying island attraction.

At the end of the research a financial overview is given. To give a solution about if the advices need to be implanted into the park some costs of the advices are able to give a clear answer. If the goal gets reached a total of €368.338,72  would be earned as turnover.

More information about the park, different competitors, developments in the market, target group and solutions can be found throughout the whole research.