Ch 2 Market Segmentation by Michelle Cornwell https://padlet.com/michelle_cornwell/ab90vvgruxnx Review Geographic, Demographic, Psychographic, Behavioristic en-us 2019-12-12 16:11:06 UTC 2023-03-01 06:04:06 UTC hello@padlet.com Ford and Will https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450963584 Demographics: Men, 18 years and up, middle to upper class
Psychographics: value smooth skin, value looking fresh
Behavioristics: people who online shop, people who spend a lot of money.
Geographics: sold in the US

]]> 2020-02-26 18:52:34 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450963584 Kaliya & Eli https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450963652 Demographics: Men with facial hair, fathers, ages 25-50 
Psychographics: ones who love their kids/want mementos, value shaving, enjoy custom prints
Behavioristics: shave 3-4 times per week, switch blades every 4 months, rarely purchase new razors
Geographic: men who shop online, U.S. customers, men in urban/suburban areas]]> 2020-02-26 18:52:39 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450963652 Blake/Leslie/Adrian https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450964372 Demographics 12-20 the boys 
Geographics- sold everywhere 
 Physchographics- tropical lovers,  
Behaviroistics- loyal to the brand, no price  

]]> 2020-02-26 18:53:25 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450964372 Willem and Logan https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450965166 2020-02-26 18:54:23 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450965166 Joe/Adam https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450965555 Demographics: Both genders, ages 18+, middle and upper class
Psychographics: Healthy people who enjoy being clean 
Behavioristic: Buy once a month, brush teeth daily, use every day
Geographics: Urban and Rural areas around the world.]]> 2020-02-26 18:54:51 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450965555 Parker and Laura https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966206 2020-02-26 18:55:39 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966206 https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966265 Jeremy and Pranav ]]> 2020-02-26 18:55:43 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966265 https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966315 2020-02-26 18:55:46 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966315 Elijah and Jamie https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966375 Demographics: 
- middle aged women (aged 38-52)
- stay at home moms
- middle class
- married
Geographics:
- United States
Psychographics:
- busy lifestyle
- value neatness and cleanliness 
Behavioristics:
- used daily
- bought every few weeks

]]> 2020-02-26 18:55:49 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966375 Reagan and zack https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966606
Demographics: 
  • ages 25-75
  • Typically women, but men as well 
  • Married people 
  • White, Blacks, Asians 

Psychographics: 
  • Clean people 
  • Orderly and neat 
  • People who like to spend money 

Geographics:
  • United States
  • World

Behavioristics: 
  • Used often
  • Bought monthly 
  • People who aren’t price sensitive
]]> 2020-02-26 18:56:07 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450966606 Kadin & Cael https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450967279 Demographics 
• men 
• 20-40 
• Middle class
• Dating stage, single ready to mingle 
Psychographics
• smell good 
• Want some confidence 
• Mingling with other singles 
• Staring at terry crews 
Behavioristic 
• Use the product daily 
• Buy every few weeks Geographics 
• USA 
• Western markets 

]]> 2020-02-26 18:56:56 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450967279 https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450967507 Paul and Alice]]> 2020-02-26 18:57:11 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450967507 Parker and Laura https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450967646
Demographics: 18-30 year old men, middle/upper class, single
Geographics: West coast US
Psychographics: value looking good, wants to impress others
Behavioristics: loyal to a brand
]]> 2020-02-26 18:57:22 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450967646 https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450972949 ...]]> 2020-02-26 19:03:46 UTC https://padlet.com/michelle_cornwell/ab90vvgruxnx/wish/450972949