Issue:
"ARIFICHEL" is a spelling mistake. It should be "ARTIFICIAL".

Why it's bad:

1. Confuses the reader

2. Looks unprofessional

3. Reduces credibility

4. Distracts from the topic

5. Weakens the message

Fix:
Correct to "ARTIFICIAL". Always proofread before printing.

2. Poor Color Contrast

Issue:
Text blends with background (e.g., red on purple, blue on green).

Why it's bad:

1. Hard to read

2. Strains the eyes

3. No focus point

4. Key info is hidden

5. Looks unbalanced

Fix:
Use high-contrast colors (e.g., dark text on light background). Limit to 2-3 main colors.

3. Unrelated and Mixed Style Icons

Issue:
Brain and warning icons don’t match each other or the topic.

Why it's bad:

1. Confuses the message

2. Looks messy

3. Distracts from text

4. Doesn’t support the topic

5. Wastes space

Fix:
Use icons related to AI (robot, chip) with matching style (flat or line).

4. Inconsistent Fonts and Sizes

Issue:
Text sizes and styles are random; “SPAKER” is also a spelling error.

Why it's bad:

1. Hard to understand structure

2. Unclear importance of text

3. Reduces readability

4. Looks messy

5. Feels unprofessional

Fix:
Fix spelling to “SPEAKER”, and use a clear font hierarchy:
Title (big), Subtitle (medium), Info (small).

5. No Clear Branding or Contact Info

Issue:
“SOAIAT/” is unclear, no logo or contact provided.

Why it's bad:

1. Audience doesn’t know who is hosting

2. No trust

3. No way to follow up

4. Weak call to action

5. Reduces event credibility

Fix:
Add organizer name/logo, location, and contact details or website.

• spelling error

• Text doesn't related to image

• Font size not match

• Color inconsistency

• Unclear message spreading

b)

• Lower credibility

• Make audience confused

• Create a chaotic look

• Create visual fatigue

• Spread unclear message

c)

• Use clean and consistent color scheme

• Ensure the text are related to images

• Standardize font

• Correct spelling

• Ensure the content message is clear

-the fonts are all the same and not showing any signs of variation

-wrong spellings for the words

-the images or emojis choosen isn't suitable and maked the poster look cheap

-the hierarchy of the poster makes it look boring and basic

b)-it doesn't send the message that it wanted to because of the background color

-it doesn't attract people to read the poster because of the poor design

-it makes it hard for the people to read the poster because of the multiple typos in the poster itself

-Sends the wrong messages

-the poster makes it look as if it likes professionalism

C) changing the background color to a solid color, making the fonts different to show variation but also catering to what is suitable, fixing the spelling errors, choosing images that have more design quality like real life pictures or can AI generated pictures, and changing the hierarchy to make it look less boring for example making it have a side panel for all the pictures

Asmawi Daniel bin Muhammad Nazri (S76120)

a. Identify and explain five image-related design issues in the current poster :

1. Spelling Errors :

The word "Artificial" is misspelled as “ARIFICHEL”.

The word “Speaker” is misspelled as “SPAKER”.

This affects credibility and professionalism.

2. Poor Color Contrast and Readability :

Text overlaps strongly saturated background colors ( e.g., red/orange text on green/purple ), making it hard to read.

Bright neon colors and clashing hues strain the viewer’s eyes.

3. Inconsistent Alignment and Layout :

Text alignment lacks structure; the layout appears random.

Elements are scattered without clear visual hierarchy.

4. Overuse of Fonts and Styles :

Multiple fonts and inconsistent sizes are used.

This makes the message look chaotic and unorganized.

5. Inappropriate Visual Elements :

The warning triangle icon is irrelevant and confusing for the theme.

Clip-art style icons are inconsistent with a professional seminar poster.

b. For each issue, describe why it negatively impacts the effectiveness of the multimedia message:

1. Spelling Errors :

Reduces trust and professionalism; viewers may not take the event seriously.

2. Poor Color Contrast and Readability :

Difficult to read important information quickly, especially from a distance.

Poor accessibility for colorblind viewers.

3. Inconsistent Alignment and Layout :

Viewers struggle to find and follow information flow.

Lacks emphasis on key details like date, topic, and speaker.

4. Overuse of Fonts and Styles :

Breaks consistency and creates a disorganized, amateurish look.

Distracts from the actual content.

5. Inappropriate Visual Elements :

Sends mixed signals about the event's theme.

Distracts or confuses the audience instead of reinforcing the subject ( AI ).

c. Propose a concrete improvement or solution based on multimedia or visual design principles:

1. Correct Spelling and Grammar :

Proofread the text and ensure all words ( e.g., "Artificial", "Speaker" ) are correctly spelled.

2. Use High-Contrast, Harmonious Color Schemes :

Stick to 2–3 complementary colors with strong contrast ( e.g., dark text on a light background ).

3. Adopt a Grid-Based Layout :

Use a clear structure with headings, subheadings, and spacing to guide the eye.

4. Limit Font Usage :

Use 1–2 professional, legible fonts throughout with consistent sizing for headings and body text.

5. Use Relevant and Consistent

Icons / Graphics :

Replace the warning symbol with AI-related visuals ( e.g., neural network, robot icon ).

Ensure all graphics match in style and tone

1. Spelling error

-Wrong spelling for word junk and vegetables.

2. Inconsistent icon style

   -Some icon have border while some dont have

3. Disturbing icon in text

   -Banana in healthy word is very disturbing

4. Poor color contrast

   -Yellow or orange on blue background can cause visual strain

5. Misleading attribution

   -Using Winston Churchill who is not contributed to the poster

   
   

   b)

   1. Looks unprofessional

   2. Distract the viewer

   3. Looks playful or childish

   4. Decreases visual impact

   5. Feels generic or irrelevant

c)

1. Fix all spelling error

2. Use consistent icon styles

3. Avoid replacing letters with image

4. Improve color contrast

5. Select relevant and supportive icons

(i)spelling error- wrong message deliver to the audience

(ii)unbalance layout- strains readability

(iii)inconsistent icon style- make it unprofessional

(iv)poor color contrast- does not attract the reader

(v)no quote- do not have meaning/ undermines the message

(c)

(i)correct spelling

(ii)choose the matching icon style

(iii)enhance the contrast- adjust the icon color to improve accessibility and readability

(iv)adjusting layout- align the banana icon naturally or replace it with cleaner or smaller graphic

(v)replace with other quote or remove the quote

S75142 Kishor Mohan

S75039

JEEVANRAJ S76629