McDonald's Coffee is giving Starbucks a run for its money. by Kelley Clinkenbeard https://padlet.com/clinkenb/CoffeeOpinions Week 4 Assignment 1: Framing Opinions en-us 2019-02-03 00:35:08 UTC 2024-07-15 08:02:33 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Lovecoffee.png Price clinkenb https://padlet.com/clinkenb/CoffeeOpinions/wish/327005417 McDonald's most expensive coffee is $3.39, whereas the most expensive Starbucks coffee is $5.95
-Kelley]]> 2019-02-03 00:39:10 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/327005417 Variety clinkenb https://padlet.com/clinkenb/CoffeeOpinions/wish/327005732 Starbucks has seemingly endless flavors and coffee combinations, and McDonalds only has a few 
- Kelley]]> 2019-02-03 00:44:33 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/327005732 What each is known for clinkenb https://padlet.com/clinkenb/CoffeeOpinions/wish/327005790 McDonalds is known for its fast food and happens to also sell coffee, whereas Starbucks is known for its coffee and also happens to sell some food - Kelley]]> 2019-02-03 00:45:32 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/327005790 Preference clinkenb https://padlet.com/clinkenb/CoffeeOpinions/wish/327005996 McDonalds coffee is decent but I think it depends on the consumer. I hate black coffee, and prefer lattes and mochas, so I like Starbucks more for its variety. My mom, on the other hand, only drinks black coffee and says that Starbucks is the worst, and she prefers McDonalds black coffee. - Kelley]]> 2019-02-03 00:49:34 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/327005996 Preference SOH_law https://padlet.com/clinkenb/CoffeeOpinions/wish/327007009 McCafe is an attempt to draw Starbucks customers, but they have no variety in the product line. Starbucks shifts featured products seasonally,  offering variety along with black coffee. Lisa ]]> 2019-02-03 01:11:41 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/327007009 Price SOH_law https://padlet.com/clinkenb/CoffeeOpinions/wish/327008164 McDonald's is less expensive. They are trying to jump into a market that is not where their brand is known, so it makes sense to be less expensive. 
Lisa ]]> 2019-02-03 01:39:32 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/327008164 Variety SOH_law https://padlet.com/clinkenb/CoffeeOpinions/wish/327008672 Starbucks has beverage variety with food specific to its market base. McDonald's is returning to its base with food choices shifted to being more health conscious.
Lisa ]]> 2019-02-03 01:53:17 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/327008672 What each is known for SOH_law https://padlet.com/clinkenb/CoffeeOpinions/wish/327008856 Starbucks plays it its strengths, marketing food based on brand. McDonald's is attempting to rebrand its black coffee into McCafe, but Starbucks has in-store, ground coffee, k-cups and other products available to the brand.
Lisa ]]> 2019-02-03 01:57:31 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/327008856 Visual Appeal clinkenb https://padlet.com/clinkenb/CoffeeOpinions/wish/328093001 This looks delicious and makes me want to drink it
- Kelley]]> 2019-02-06 02:47:16 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328093001 Visual Appeal clinkenb https://padlet.com/clinkenb/CoffeeOpinions/wish/328093055 Is McDonald's as visually appealing? Doesn't make my mouth water...
 - Kelley]]> 2019-02-06 02:47:40 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328093055 McDonald's Coffee is NOT giving Starbucks a run for its money. https://padlet.com/clinkenb/CoffeeOpinions/wish/328105685 Starbucks is the largest international coffeehouse chain in the world.

-Veronica's opinion ]]> 2019-02-06 04:13:20 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328105685 Reputation and brand values: https://padlet.com/clinkenb/CoffeeOpinions/wish/328106760 Starbucks is associated with specialty coffee. Their La Boulage menu is specifically curated to pair with coffee. 
 
“Great coffee deserves great food made with simple, high-quality ingredients that are truly exceptional. And that’s exactly what you can enjoy every day with all our food from La Boulange. From pastries and breakfast sandwiches to start your day, or an afternoon treat to end your day, their expertise lies in creating delicious, skillfully crafted items.” 
 
Mcdonalds is associated with fast food and does not bother to curate an exceptional breakfast experience
-Veronica

]]> 2019-02-06 04:22:22 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328106760 Customer connection: https://padlet.com/clinkenb/CoffeeOpinions/wish/328106927 Starbucks values community and makes a connection with each customer by writing their name on their drink cup. Not only does this personalize the consumer experience but also creates a connection with the community members purchasing their products. 

McDonalds: 
Mcdonalds business model is based on convenience and has no express value for community or personalizing the experience they offer. Therefore, serving the most customers in a given day is valued higher than connecting with each one. 

-Veronica

]]> 2019-02-06 04:23:44 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328106927 Quality over price: https://padlet.com/clinkenb/CoffeeOpinions/wish/328107152 Consumers are willing to pay more for higher quality products that align with how they want to be perceived by the world. The quality of experience is higher at Starbucks as well as the quality of their coffee. 

-Veronica

]]> 2019-02-06 04:25:37 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328107152 Image and price: https://padlet.com/clinkenb/CoffeeOpinions/wish/328107178 McDonalds is associated with a certain image. Although McDdonalds is less expensive, consumers are willing to pay a higher price for Starbucks because of its reputation in our culture. 

Starbucks is associated with privilege and ugg boots. McDonalds is associated with obesity and whatever they make their chicken nuggets out of. 

If someone said they ate McDonalds every day, we would think they are unhealthy and dont care for themselves.

If someone said they ate Starbucks everyday, we would think they are rich and care about their experience.

Our minds associate social status with these two organizations, especially when it comes to coffee.
-Veronica
 

]]> 2019-02-06 04:25:55 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328107178 Options https://padlet.com/clinkenb/CoffeeOpinions/wish/328107217 Options: 
Starbucks carries a wider selection of coffee, products and accessories. Starbucks has an extensive, relatively healthy breakfast menu to pair with coffee. 

Mcdonalds provides 7 varieties of coffee and do not offer coffee related items and accessories. McDonalds has a limited, unhealthy breakfast menu to pair with coffee. 
-Veronica

]]> 2019-02-06 04:26:23 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328107217 Devils advocate: https://padlet.com/clinkenb/CoffeeOpinions/wish/328107390 Some prefer Mcdonalds for price convenience ]]> 2019-02-06 04:27:43 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328107390 Starbucks CSR: https://padlet.com/clinkenb/CoffeeOpinions/wish/328112068 Starbucks invests in economic empowerment and development.

"Starbucks invests in programs designed to strengthen economic and social development in local communities, while also caring for the environment. To extend the reach and impact of our programs, we collaborate with nongovernmental organizations that have experience and expertise in working with farming communities."]]> 2019-02-06 05:14:16 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328112068 Starbucks coffee beans: https://padlet.com/clinkenb/CoffeeOpinions/wish/328112130 Starbucks beans are ethically sourced:

"Making coffee the world’s first sustainable product to improve the lives of at least 1 million people in coffee communities around the world. 

Starbucks is dedicated to helping farmers overcome the challenges facing coffee communities. We are committed to buying 100 percent ethically sourced coffee in partnership with Conservation International. To improve productivity and sustainability, we share our research and resources through our Farmer Support Centers—located in coffee-producing countries around the world. "

]]> 2019-02-06 05:15:02 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328112130 Price https://padlet.com/clinkenb/CoffeeOpinions/wish/328135134 Starbucks coffee has gone up in price and the quality of the coffee has stayed consistent. Mcdonalds is  more affordable compared to Starbucks.
-Brittney ]]> 2019-02-06 08:04:33 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328135134 McDonald's Media Marketing https://padlet.com/clinkenb/CoffeeOpinions/wish/328136147 There is more advertisements in the media promoting McDonalds. versus   Starbucks. Consumers can get coffee and a breakfast meal. 
-Brittney ]]> 2019-02-06 08:08:43 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328136147 Brew your own McCafe at home https://padlet.com/clinkenb/CoffeeOpinions/wish/328365221 McDonald's McCafe is available to consumers, no need to visit the restaurant chain. 
-Brittney ]]> 2019-02-06 17:04:57 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328365221 Adverstisment Visual Appearance https://padlet.com/clinkenb/CoffeeOpinions/wish/328444063 In McDonald's advertisements they display the McCafe line of frappuccinos. Looks visually appealing in the commercials and convinces consumers to purchase one. ]]> 2019-02-06 19:09:06 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328444063 Starbucks App clinkenb https://padlet.com/clinkenb/CoffeeOpinions/wish/328978651 Starbucks has an 'order-ahead' feature in its app, making it easier for consumers to get their coffee fix on-the-go  
- Kelley]]> 2019-02-07 20:47:15 UTC https://padlet.com/clinkenb/CoffeeOpinions/wish/328978651