https://padlet.com/poper2/a9yy81egqinq By: Rose Pope en-us 2017-11-30 14:18:57 UTC 2023-01-19 05:32:59 UTC hello@padlet.com poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211853143 defines how the ad is structured. Like advertising appeals, different frameworks are appropriate to different advertising contexts. ]]> 2017-11-30 14:19:58 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211853143 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211854131 is a framework that allows you to animate almost anything. You can define an animation to change any object property over time.

IMPORTANT FACTS:
1)  Many marketers viewed animation negatively, they thought it would only appeal to children and not business people.
2)  Rotoscoping: Facilitates digitally painting or sketching figures into live sequences, which makes it possible to present both live actors and animated charters in the same frame. ]]> 2017-11-30 14:21:25 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211854131 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211864704 Example ]]> 2017-11-30 14:36:53 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211864704 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211866960 Example ]]> 2017-11-30 14:40:04 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211866960 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211869635 Provide solutions to the everyday problems consumers or businesses face.

IMPORTANT FACTS:
1) Protect & Gamble was the first to use this framework in the 1950's.
2) The most common slice-of-life format contains four components: encounter, problem, interaction, and solution.  ]]> 2017-11-30 14:44:06 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211869635 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211877641 Example]]> 2017-11-30 14:56:50 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211877641 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211879038 Example]]> 2017-11-30 14:58:52 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211879038 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211881339 A 30-second movie with a plot or story suggesting the brand is more at the periphery rather than at the center of the ad. 

IMPORTANT FACTS:
1) "Hard shell" approach which is when the ad directly presents a brands benefits or features.
2) Lets the consumer predict the ending.  ]]> 2017-11-30 15:02:17 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211881339 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211885156 example ]]> 2017-11-30 15:08:05 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211885156 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211885751 Example ]]> 2017-11-30 15:09:08 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211885751 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211887898 A customer relating a positive experience with a brand.

IMPORTANT FACTS:
1) Offer an effective method for promoting services.
2) Testimonial can enhance company credibility.  ]]> 2017-11-30 15:12:55 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211887898 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211890847 Example]]> 2017-11-30 15:17:55 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211890847 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211893024 Example ]]> 2017-11-30 15:21:30 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211893024 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/211894949 Advertiser seeks to convince viewers regarding a brand's superiority.

IMPORTANT FACTS:
1) Advertisement employ a physician, dentist, engineer, or chemist to state the brand's advantages.
2) This approach works best on print ads, because buyers take the time to read the claim or findings presented in the advertisement. ]]> 2017-11-30 15:24:18 UTC https://padlet.com/poper2/a9yy81egqinq/wish/211894949 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212044963 Example ]]> 2017-11-30 19:41:05 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212044963 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212047685 Example]]> 2017-11-30 19:46:14 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212047685 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212292061 Displays how a product works. 

IMPORTANT FACTS:
1) Provides an effective way to communicate the products benefits.
2) Allows the business to illustrate how a product meets the needs. ]]> 2017-12-01 15:05:51 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212292061 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212296741 Example ]]> 2017-12-01 15:13:34 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212296741 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212297751 Example]]> 2017-12-01 15:15:26 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212297751 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212301424 Lift the audience beyond the real world to a make believe experience.

IMPORTANT FACTS:
1) Some are meant to be realistic others are irrational. 
2) Common fantasy themes include sex, love, or romance. ]]> 2017-12-01 15:22:05 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212301424 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212302894 Example ]]> 2017-12-01 15:24:36 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212302894 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212305710 Example]]> 2017-12-01 15:29:37 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212305710 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212376467 Present information to the audience in a straight forward manner. 

IMPORTANT FACTS:
1) Informative ads are less common in television and print, because consumers tend to ignore them.
2)  Consumers who are highly involved in a particular product category pay attention to an informational ad. ]]> 2017-12-01 17:57:24 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212376467 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212380147 Example ]]> 2017-12-01 18:05:38 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212380147 poper2 https://padlet.com/poper2/a9yy81egqinq/wish/212381568 Example ]]> 2017-12-01 18:09:02 UTC https://padlet.com/poper2/a9yy81egqinq/wish/212381568