Audience Mindmap by Evienne https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj en-us 2025-02-20 14:42:45 UTC 2025-04-08 22:04:42 UTC hello@padlet.com aimed at young people in their late teens to mid-20s. many may be (aspiring) creatives who live, work or have some connection to the south london area https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3336344896 2025-02-20 16:51:15 UTC https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3336344896 empathy map https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3345171789 2025-02-27 12:43:36 UTC https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3345171789 target audience ehurst0120231_1 https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362683295 what the brief tells us: 18-25, living in south London, aspiring creatives

]]> 2025-03-12 11:59:00 UTC https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362683295 demographics ehurst0120231_1 https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362695344 age: 18-25

gender: mixed

race: any

marital status: single

level of education: level 3-7, undergraduate students, maybe some postgrad

employment status: part-time work, student, just starting their career

nationality: British / international student

religion: any / none

]]> 2025-03-12 12:08:41 UTC https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362695344 psychographics ehurst0120231_1 https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362701626 values/attitude/beliefs: climate-conscious, solidarity, ethical business practices, social equality

goals: financial stability, following dreams,

needs: new friends, a social space, a reason to leave the house, oppurtunity to socialise with likeminded people, non-commital, not overwhelming, chill and easy, a space to exhibit

personality traits: socially-anxious, creative, friendly, fun

hobbies and interests: independent businesses, creative endeavours (exhibitions, photography, visual aesthetics, art, film, music)

sexual orientation: any, but magazine covers lgbt topics

political views: left-leaning, anti-fascist

lifestyle: student, low-budget, busy

]]> 2025-03-12 12:13:27 UTC https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362701626 behavioural ehurst0120231_1 https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362702704 spending habits:

purchase habits:

brand interactions:

customer loyalty:

actions taken on a website:

]]> 2025-03-12 12:14:20 UTC https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362702704 NRS Social Grade ehurst0120231_1 https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362716863 can be a discriminatory tool for media consumption as it segments the market based on income/level of education/social status.

]]> 2025-03-12 12:24:46 UTC https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362716863 audience profiles https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362749593 2025-03-12 12:47:10 UTC https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3362749593 You have targeted information for your theme https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3374838317

  • You can either develop your understanding of that audience for your theme or for the brand offshoots

  • Eg, posterzine about women’s football in south London

  • Editorially, you will need to think about who is the primary audience – as this may affect your approach

  • Players? Women? All football fans?Many ways of defining a market:

  • Does the idea link to a particular community?

  • Eg, veganism, mental health concerns, aspects of Gen Z 

  • Is it aimed at a particular demographic?

  • Age, sex, class, geography

  • Lifestyle or culture

  • They can and will overlap

  • 18-25, living in south london, aspiring creatives

    • ]]>     2025-03-20 11:56:23 UTC https://padlet.com/ehurst0120231_1/a9grg17wn5om0rpj/wish/3374838317