https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii JASREEN JAWANDA STUDENT ID NO: JJ242847 FRA NO: 40076558 DEGREE: BA (HONS) MARKETING AND COMMUNICATIONS FOR FASHION 2019/20 CONSUMER BEHAVIOUR ANNA-KARIN NILSSON en-us 2020-03-27 16:52:41 UTC 2025-05-15 16:18:32 UTC hello@padlet.com jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478827245 2020-03-27 16:57:54 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478827245 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478828184 2020-03-27 16:58:21 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478828184 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478836463 2020-03-27 17:02:28 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478836463 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478893766 I watched the film titled above to better understand what Gen Y want from consumerism and retailers today, and to better understand what influences their purchasing habits. ]]> 2020-03-27 17:33:38 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478893766 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478897492 2020-03-27 17:35:43 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478897492 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478918725 2020-03-27 17:48:23 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478918725 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478920065 2020-03-27 17:49:14 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478920065 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478932679 2020-03-27 17:56:46 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478932679 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478937200 2020-03-27 17:59:36 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/478937200 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497681994 2020-04-07 21:53:16 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497681994 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497691050 ‘Millennials Prefer Email for Financial Services - Duh?’ 2015. diginomica [online]. Available at: https://diginomica.com/millennials-prefer-email-for-financial-services-duh [accessed 7 Apr 2020].]]> 2020-04-07 22:02:46 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497691050 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497700923 Based on statistics in Canada, Millennial are growing whereas other generations are declining; meaning Diesel's audience would mostly consist of millennial only.

‘Millennials: The Generation Du Jour | Blogs | Environics Analytics’. 2020. Default [online]. Available at: https://environicsanalytics.com/resources/blogs/ea-blog/2016/01/22/millennials-the-generation-du-jour [accessed 7 Apr 2020].]]> 2020-04-07 22:14:26 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497700923 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497707063 Source: Nielson Neurofocus research, brain icon by Nisha Varghese for the noun project

Graphic by Alexandra Kanik / public source]]> 2020-04-07 22:22:30 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497707063 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497724756 Here I have included male and female consumer boards according to Diesel with annotation. I have also included a 'brand board' of what other brands they are likely to interact with.]]> 2020-04-07 22:44:31 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497724756 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497736294 CAMILLE , Filiol . 2020. ‘Customer Relationship Management ’. [accessed 8 Apr]]]> 2020-04-07 23:02:11 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497736294 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497749461 2020-04-07 23:22:58 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497749461 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497751858 2020-04-07 23:26:48 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/497751858 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514778031 2020-04-18 22:33:46 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514778031 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514778436 2020-04-18 22:34:40 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514778436 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514786362 2020-04-18 22:52:08 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514786362 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514787430 2020-04-18 22:54:55 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514787430 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514787694 2020-04-18 22:55:36 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514787694 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514788169 2020-04-18 22:56:45 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514788169 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514790004 2020-04-18 23:00:56 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514790004 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514796850 2020-04-18 23:16:44 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514796850 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514798209 2020-04-18 23:20:07 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514798209 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514798615 2020-04-18 23:21:18 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514798615 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514800586 Here, I was looking at an example of a demographic that a fashion business could be targeting (young people from underprivileged backgrounds) through the eye of somebody who advocates for the different hierarchies of needs explained in the Maslow's theory. 

It gave me a good idea on what are the wants and needs of these people beyond just clothes. ]]> 2020-04-18 23:26:32 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514800586 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514802585 2020-04-18 23:31:33 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514802585 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514806391 2020-04-18 23:41:57 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514806391 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514810842 2020-04-18 23:55:00 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/514810842 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/540019161 2020-04-29 18:18:18 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/540019161 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/540023108 2020-04-29 18:19:54 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/540023108 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542369195 2020-04-30 15:50:56 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542369195 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542714704 2020-04-30 17:59:10 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542714704 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542715389 2020-04-30 17:59:27 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542715389 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542721135 2020-04-30 18:02:01 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542721135 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542722380 2020-04-30 18:02:32 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542722380 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542724327 2020-04-30 18:03:21 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542724327 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542725522 2020-04-30 18:03:52 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542725522 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542726689 2020-04-30 18:04:22 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542726689 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542728921 2020-04-30 18:05:19 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542728921 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542730994 I have included my report here just in case it is inaccessible elsewhere.]]> 2020-04-30 18:06:14 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542730994 jasreen_jawanda https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542761303 2020-04-30 18:19:31 UTC https://padlet.com/jasreen_jawanda/a8u5a7dlj5ii/wish/542761303