Film Title-2.25 near the very end of the trailer in the largest font, it is important for audiences to know the name of the film in the trailer so that they can actually see the film.

Character Introductions- Introduces the three main characters to the audience James Bond,M and Eve.Representating the hero being James Bond facing barriers and problems against the antagonist,there are some spoilers shown through the trailer to the audience of some key elements of action in the film.

Release Date –2.29 the audience needs to know when the film is released, so they know when they can attend one of its showings. 

Music and voice overs-Through the James Bond Trailer non diegetic and diegetic sound is used which relates to the genre of the film action and voice overs are used,the sound of characters talking and the sound of gun shots to build up drama and suspense.

Name captions-not included in this trailer are pieces of text that feature  the main people who worked on this film such as the famous directors and actors so people will want to go and see them.

Release dates-This is included at the end of the trailer so the audience can look forward to seeing the movies in theatres.It gives the audience a preview of what the storyline of the new James Bond film is.

Film Title-The title is shown again near the end of the trailer,using the same house style fonts and faded in effect.The title of the film is shown for three to four seconds which shows its importance to the film.

Character Introductions- The audience usually requires to have an understanding of the films protagonists, and it's antagonists, so each characters role usually becomes clear in the trailer, usually a films protagonist will take up most the time in the trailer.

Release Date –shown at the end of the trailer to emphasis its importance and gives the audience the chance to go and view the film in the cinema,also in the teaser trailer the hashtag Skyfall is used and also the word Imax is shown this is so the audience can watch it in the best and current technologies.

Music and voice overs-This creates audience expectations through the soundtrack at what type of film the trailer is advertising,in this case a spy movie.

Name captions-in this trailer they aren't included in the film this is because the film is well known and popular,also the actors and director are recognizable

Release dates-it is important for an audience to know when a film is released, so that they know when they can actually attend one of it's showings. 

Film Title-The film title is used at the very end of the trailer which gives it a huge impact and emphasis due to the special thunder effects used and sound which also makes it very mysterious,suspense and exciting to the audience.

Character Introductions- The character introductions are very clever at the beginning of the trailer you have the Lord Voldemort saying the name 'Harry Potter' the director has brought emphasis to this.Quick cuts are shown of the main characters in danger which makes the audience emphasis with the characters and want to found out more.Which leads to impact and suspense on good vs evil.

Release Date –The release date become right after the title which shows its importance.The producers have included part 1 and part 2 of Harry Potter release dates to get the audience excited and so they can go and watch the film.

Music and voice overs-Voice overs are used of the characters to make the audience see and hear what they are thinking throughout the story.The music is used to make an impact through the equilibrium and disequilibrium.

Name captions-No use of name captions are used due to the popularity of film and main actors used.

Release Date –important so audience knows when they can actually attend one of it's showings. 

• The products link as they are all promoting the film.
  
• Through the poster this is used on billboards,in the cinema and many other ways and is a fast and quick way to advertise the movie to Harry Potter Fans.
  
• The magazine enables the audience to find out more about the movie through sneaky previews,gossip and interviews from the main characters.
• The DVD Cover allows people to watch the film again and again many times,it also allows people to buy the film if they haven't watched it already,the cover reveals plot about the film and also has many special features to make the audience buy it.