-Improved campaign results

-Improved brand loyalty

-Customer bargaining power

-Threat of substitutes

-Competitive rivalry

-Bargaining power of suppliers

sales/marketing expenses / total number of customers =CAC

Digital advertising:

• Advertising is a marketing strategy that involves the purchase of a space in the media to disseminate a product, brand or service, with the aim of reaching the target audience and encourage a purchase.

-Establish project structure including project timeline.

-Define project goals and objectives.

-Get sign off from the key stakeholders.

-Form roles and responsibilities.

-Track progress and communicate updates.

Role of a project manager:

-Overseas projects from start to finish.

-They act as a bridge between the creative and strategy teams.

-Ensures projects are finished on time and to budget.

-They ensure the marketing initiatives aligns with the business goals.

-Planning marketing campaigns.

-They supervise the people working on the marketing campaigns.

Importance of the project manager to delivery of a project:

Risk of not completing the project- businesses can suffer issues due to project delays and postponed projects.

Risk of not keeping budget- proper cost planning is essential to avoid exceeding the budget.

Motivated team- frustrations can occur amongst team members.

Good project management:

-Communicates effectively.

-Prioritize the tasks efficiently.

-Understands the industry.

Bad project management:

-Lack of leadership and direction.

-Poor communication.

-Project overruns.

What is the RACI framework?

-A project management tool used to define and communicate roles and responsibilities for tasks within a project.

• Pay per click

• Google a

• Video advertising

• Podcast advertising

• Banners

• Display ads

• Targeted ads

• Boosted posts

• Sponsored posts

Benefits of using promotions in digital advertising:

• Increased visibility and reach: Promotions grab attention and encourage engagement, leading to higher click through rates and organic sharing.

• Web based UX design aims to provide positive experiences that keep users loyal to the brand/retailer.

Key elements of UX:

• Learnability - How intuitive is the design of the site.

• Efficiency- How quickly can users perform tasks or find products?

• Memorability- Can users easily remember how to use the website? Where to find specific sections?

• -Errors- What kind of errors are users making , why are they making them, can they easily recover from the mistakes?

• Satisfaction- Do your customers enjoy using your website?