Issue Analysis Connections by

The Wrap

trayzacs — 2024-11-03 17:33:34 UTC

“While press from around the world had gathered in nearby Anaheim for D23, the huge, official all-Disney fan convention, only social media influencers were invited to this screening, which had been outfitted to get the most visceral response out of its audience (The Wrap).”

Knowledge Bylanes

trayzacs — 2024-11-03 17:34:29 UTC

“In the existing globalized marketing, social media influencer has taken the role of the opinion leader influencing the attitudes, thoughts, and opinions of the consumers, hence impacting their buying decisions regarding particular products such as clothes, shoes, cosmetics, and services (Knowledge Bylanes).”

Connections

trayzacs — 2024-11-03 17:38:26 UTC

The connection between these two quotes is that social media influencers are given the same amount of credit as celebrities. They are seen as having more influence over consumer culture and are more likely to sell a product or production than celebrities. Major companies are more likely to reach out to influencers to promote something.

The Wrap

trayzacs — 2024-11-03 17:39:39 UTC

“But now that mass media consumption has largely moved to social media, influencers are the audience of choice for studio marketers (The Wrap”

The Economist

trayzacs — 2024-11-03 17:40:05 UTC

“For the past few years influencers have starred in Super Bowl ads alongside Hollywood royalty and chart-topping pop stars (The Economist).”

Connections

trayzacs — 2024-11-03 17:45:07 UTC

Major events and companies look to social media for their marketing. Influencers have proven to sell a product or agenda more than Hollywood celebrities. Especially with the younger generation, influencers have become the primary source of all things relevant in pop culture.

The Economist

trayzacs — 2024-11-03 17:49:00 UTC

“Focusing on building a small fan base in a niche area may be a way for hobbyists to make some extra cash, but it will rarely be enough to let them quit their day job (The Economist).”

Christopher Hazell

trayzacs — 2024-11-03 17:51:22 UTC

"Secondly, a social media influencer culture can encourage people to try and build up followers for the wrong reasons (Hazell)."

Connections

trayzacs — 2024-11-03 17:53:43 UTC

Social media influencers are not something that can reliable or trustworthy. It is not a career, unless it leads you to make connections to have a real career. A lot of times influencers can not be trusted because they are being paid to give a good review for a product.