Primark by Kapoor, Sunny (2018) https://padlet.com/sunny_kapoor/padlet en-us 2019-11-07 23:29:33 UTC 2023-05-21 03:26:34 UTC hello@padlet.com http://i.ytimg.com/vi/lptqPuuzork/maxresdefault.jpg sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410279228 Weakness:
Primark has one major weakness which is that the brand is labelled as unethical. With majority of Primark’s factories in Asia, this lowers their cost due to cheaper labour and transportation costs.
]]> 2019-11-12 21:53:06 UTC https://padlet.com/sunny_kapoor/padlet/wish/410279228 sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410279465 Opportunity:
Primark has a major opportunity in the market, with the rise in obesity levels, the UK being in the top 10 countries with rapid increase in obesity levels. This opens a new type of consumer in the market for Primark to address the needs of these consumers. 
]]> 2019-11-12 21:53:46 UTC https://padlet.com/sunny_kapoor/padlet/wish/410279465 sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410280156 Threat:
With almost every market becoming computerised and technology based, Primark has not adapted to this trend. The company is under threat from direct and indirect competitors as they all have utilised this new tool.]]> 2019-11-12 21:55:29 UTC https://padlet.com/sunny_kapoor/padlet/wish/410280156 SWOT Analysis sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410280978 Strength:
A major strength of Primark is their low prices on the latest fashion trends due to their value proposition, Primark has been able to consistently attract consumers from low economic backgrounds. ]]> 2019-11-12 21:57:55 UTC https://padlet.com/sunny_kapoor/padlet/wish/410280978 PESTLE Analysis: sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410309896 Political:
Brexit has caused instability in financial markets and business environments. This has caused a lot of uncertainty for Primark who have operations in Europe too.]]> 2019-11-12 23:24:23 UTC https://padlet.com/sunny_kapoor/padlet/wish/410309896 sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410678891 Economic:
Due to Brexit there has been a fall in the value of £. However this benefit Primark, due to the fact that the low exchange rates will mean translation benefits for Primark.

]]> 2019-11-13 16:27:52 UTC https://padlet.com/sunny_kapoor/padlet/wish/410678891 sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410700553 Social:
Rising obesity levels present a major gap in the market for Primark to accomdate for plus-size consumers.]]> 2019-11-13 16:56:20 UTC https://padlet.com/sunny_kapoor/padlet/wish/410700553 sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410706636 Technological:
The growth of online commerce offers Primark new sales opportunities to sell to new or existing customers in the future.]]> 2019-11-13 17:05:17 UTC https://padlet.com/sunny_kapoor/padlet/wish/410706636 sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410708960 Legal:
New workplace pensions legislation forces "automatic enrollment for companies. This makes it compulsory for all companies to contribute 3% to their employees’ workplace pension for eligible British workers.]]> 2019-11-13 17:08:14 UTC https://padlet.com/sunny_kapoor/padlet/wish/410708960 sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410713959 Enviromental:
The rise of ethically and enviromentally concious and friendly consumers leading to new trends of use of cotton and recyclable materials.]]> 2019-11-13 17:15:42 UTC https://padlet.com/sunny_kapoor/padlet/wish/410713959 Objective sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410727616 Primark’s main goal is to become the biggest retailer in the UK.

Gaining a lot of
attention and well-deserved praise for providing the latest fashion at affordable prices.

Their current performance increased their market share to
7.1%, setting Primark to potentially become the leading retailer by overtaking M&S who currently
hold the largest market share.]]> 2019-11-13 17:32:42 UTC https://padlet.com/sunny_kapoor/padlet/wish/410727616 Primark sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410735287 Primark is known as one of the most popular retailers within the UK market with its low-price to value characteristic. 

Their first
store in Dublin in 1969 called Pennys, now operating over 350 stores across 12 countries in Europe
and America. 

To date the largest store that Primark operates worldwide is Birmingham High Street, which occupies a retail space of 160,000 sq ft (14,800 m2) spread over five floors. This store features three dining experiences including the first Primark Café with Disney. The store also features a beauty studio and barbers.]]> 2019-11-13 17:43:03 UTC https://padlet.com/sunny_kapoor/padlet/wish/410735287 Sales sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410736178 In its 2018 annual report, ABF (owns Primark) reported that its retail subsidiary had generated a worldwide revenue of more than £7 billion that year, after showing a steady growth in sales over the last 6 years. 

Primark’s performance in its primary market, the UK, has also seen consistent improvement, with stores in the country reaching a net worth of £841.8 million in 2018. This represented an increase of almost £250 million on the company’s net worth in 2016.]]> 2019-11-13 17:44:14 UTC https://padlet.com/sunny_kapoor/padlet/wish/410736178 Competitor Analysis sunny_kapoor https://padlet.com/sunny_kapoor/padlet/wish/410747255 Primark is the only retailer that doesn't offer an online shopping service but rather a website that showcase's their products which they have in store.

They do however have a page called Primania where Primark fans can upload their favourite "Primark Look" and show it off to the world. This is one way that they market to their customers, using Primark fans to promote their look to their audience to bring up their ratings and sales in stores.

Though, Primark has proven that it doesn't need an online website with the high sales and a 22% revenue jump from the previous year. ]]> 2019-11-13 17:59:30 UTC https://padlet.com/sunny_kapoor/padlet/wish/410747255