Barrera, T. (2021). Fashion trends: Why some designs become so popular & the role of social media. The Tech Fashionista. https://thetechfashionista.com/what-starts-a-fashion-trend/#:~:text=Nowadays%2C%20most%20 fashion%20trends%20begin,%2C%20 nature%2C%20or%20something%20 else.

Cooper, A. (2014). How do fashion trends start? | LoveToKnow. LoveToKnow. https://womens-fashion.lovetoknow.com/womens-fashion-history/how-do-fashion-trends-start 

 France, T. (2021). Fashion trend forecasting: How brands predict new styles. Masterclass. https://www.masterclass.com/articles/fashion-trend-forecasting-guide

Shaw, D., & Jackson, T. (2008). Mastering fashion marketing. Google Books. https://books.google.com.co/books?hl=en&lr=&id=jSNIEAAAQBAJ&oi=fnd&pg=PP1&dq=fashion+marketing&ots=gfvJonYNLK&sig=qwHG-GinkJEce45EPIpfW60u1cI&redir_esc=y#v=onepage&q=fashion%20marketing&f=false 

Shepherd, J. (2022). Social media marketing for fashion brands: a strategy that works. Social Shepherd. https://thesocialshepherd.com/blog/social-media-strategy-fashion-brands