Generally SMEs in Malaysia were defined as follows: Manufacturing sector: Sales turnover of less than RM25 million or full-time employees of less than 150; Services and other sectors: Sales turnover of less than RM5 million or full-time employees of less than 50 

Partnership

Limited Liability Partnership(LLP)

Private Limited Company /SendirianBerhad (Sdn Bhd)

Public Limited Company /Berhad(Bhd)

2.Partnership 

3.Limited Liability Company 

4.Business Corporation 

Sole Proprietorship

Partnership

Limited Liability Partnership(LLP)

Private Limited Company /SendirianBerhad (Sdn Bhd)

Public Limited Company /Berhad(Bhd)

business entities in us

2.      The arrogance among top-level managers:

“Why Nokia disappeared”. Explain it with the concepts of entrepreneurship that you

have learned. (5 marks)

From my point of view:

i.                 Nokia’s management not dare to take risk to innovate according to the changing world. As we can see in the case study: In later years, when

the company (Nokia) expanded, it continued on the course of a risk-averse culture.

 

ii.                The Vision of Nokia was too narrow and short if compared to main competitor, Apple. Then, the bureaucracy in Nokia making the information cannot flow smoothly inside the it, its blocking creativity and innovative. As we can see in the case study: Apple’s approach in commandeering mobiles as a part of the integrated, user-friendly world of devices, digital services and software highlights Nokia’s weaknesses in responding to this new challenge. Nokia did not have a similar visionary leader. The top management of the Finnish company consisted mainly of finance experts. Entrepreneurial experience in product development by staying close to R&D teams, physical prototypes and their applications was unfamiliar. Due to rigid performance monitoring and an isolating organisational structure, different divisions and functions were unable to communicate with each other.

 

iii.              Nokia underestimate its competitor and did not update their products. As shown in case study: Nokia’s mobiles were reliable, and always advanced technologically, but now they looked pitifully old-fashioned, with their clumsy user interfaces and limited range of services. A Nokia mobile was durable, but cumbersome. On the other hand, Apple’s iPhone was a beautiful trendy product, which was easy to use and whose touch-screen offered many innovative ways to use the phone; for example, for gaming. The Android OS provided a strong basis for new smartphones, while the capacity of Nokia’s own Symbian was starting to reach its limits in its current format.

 

 

iv.              Nokia is too hubris and arrogant after being praise and recognize. As stated in case study: Nokia had become extremely egocentric and arrogant. Business success had gone to their heads. As Laamanen et al. (2016) observed, during the years of success, Nokia was constantly praised without any criticism in management publications and business studies. This, of course, set the stage for a dangerous sense of pride, as executives from little remote Finland suddenly discovered themselves in the global limelight.

 

v.                Nokia’s management did not realized and admitted their problem after make some wrong decisions. As stated in the case study video: The CEO of Nokia crying and said “you know we didn’t do anything wrong, and somehow we lose” in the press conference that marked the end of Nokia in 2014.

 

- Companies like Samsung and Motorola starting to build bigger phones and taking advantage of Qualcomm’s really cool chips and put bigger batteries in durham so they could do more than nokia.

- More interesting games and playing the internet on mobile phone (iPhone and android) and the opputinities goes to these companies for building the android operating system to serve better besides in Nokia.

- Nokia did not have a similar visionary leader and Nokia’s paralysis caused by the breakthrough of the iPhone and Android since 2007 could be interpreted through the obvious features related to the culture and structure of the company.

-Nokia would no longer be a venturous champion, but rather a careful slow bulldozer, resolutely slogging along the chosen path.

Ever since the digital marketing powerhouse, Hubspot, introduced the industry to inbound marketing, more and more businesses have come to realize the importance of producing regular, high-quality content. This could be blogs, whitepapers, e-books and guides, digital reports or infographics – the main takeaway is that providing great content portrays you as an expert in your field to potential customers while giving them a reason to continue engaging with you. By monitoring who engages with what, it can make it a lot easier for your sales team to qualify leads and target them with specific products and services – not only does this increase your conversion rate and revenue, but it also gives the customer a much more enjoyable buying experience, increasing the chances of them buying from you again.

Today, we have access to more data than ever before, but the more we have, the harder it can be to process it into something useful. This is why the field of big data has emerged – because we needed better ways to analyze the vast amount of information available to us and turn it into something we can act upon and use to generate more profits. Using big data to your advantage means allocating resources to finding out what data you should be gathering, which analytical tools you should use, and how to turn that data from raw information into insights, and from insights into impactful, measurable marketing strategies. But what sort of insights do we hope to gain from pursuing big data?

Firstly, big data will boost our ability to successfully engage with customers; we won’t just know who they are, but also what they want, where they are, and how they’d prefer to be contacted. We can also discover what it is that influences our customers’ loyalty, building on it to ensure repeat business time and time again. Lastly, big data can help us figure out how to spend our marketing budget across different channels to maximize our ROI and consistently target the right people, as well as allowing us to continuously optimize our marketing strategy based on testing and analysis.

As with almost every industry, automation is viewed as the key to increasing productivity and accuracy while reducing costs, and many insiders see marketing automation as the next big piece of technology to really change the game. CRO (conversion rate optimization) and SEO (search engine optimization) are both processes that can be streamlined with automation and, when combined with AI and machine learning, will see new tools that only become more powerful in the future. On a more fundamental level, you can automate almost every part of your marketing campaigns to your own specifications – sending emails automatically when potential customers engage with you in a certain way or presenting customers with specific deals or posts based on their purchase or browsing history. For smaller businesses that don’t have the money to invest in all-in-one CRM and marketing systems, automated integrations make it easier than ever to utilize various business software, giving you high functionality and flexibility without the massive price tag.

The 4.0 era is upon us and, when it comes to technology-driven marketing strategies, it’s adapt or die; while not every one of these will be an all-in-one solution to your business’ needs, they’re all worth spending the time researching to see how they can help you compete and grow in the future.

      I.          CASE 1

            Based on Fiona's case, she should have been cautious in this era as scammers are getting smarter and wiser to retrieve personal information. So, Fiona should take care of her personal and financial information by not filling out any personal information on illegal websites. Fiona also needs to register with a legitimate credit card company to avoid being fooled by credit card scams. If Fiona wants to make a financial decision but is not sure of the consequences, Fiona should seek the advice of a financial expert so that she does not eat at her own expense.

 

   II.          CASE 2

            With regard to the case of Jamie and his mother, they should have been concerned about the fixed expenses that must be borne in the business. Among these are fixed costs such as debt. This is because debt is a fixed cost to pay regardless of whether your business is profitable or not. What Jamie and his mother did was irrational because they put debt as the last thing to think about. They value customers more than themselves making their finances unstable by spending money on less important things like branding cafés and adding in-store decor. This should be avoided and they may try other things to attract customers such as promoting an online store or making home-to-house food delivery.

 

 III.          CASE 3

            In Adrian's case, the act of meeting his accountant was a wise move. Because they are more specialized in finance. If he only thought about paying the debt by getting money from someone else. It must have been worse. According to the registered trustee's actions to make Adrian a bankrupt he was very good even though it looked bad. This is because he can free himself from debt beyond his income that year! He can also keep his car and equipment to continue his business. So, I don't think it's wrong for him to be embarrassed to tell others that he's gone bankrupt. As long as his life is not working just to pay off debt.

-Ready to work
-Good Charisma
-Easy to work with

       4. the HR planning and development.

2.  list of questions for interview :
-Tell me about your career up to this point.
-“What is your largest responsibility in your current/last role?”
-“What do you know about this role? What made you apply to work here?”
-“What are the most important skills you have learned that you would utilize in this position?”
-“What marketing channels do you have experience with?”
-“Social media can be a powerful marketing tool as well as customer service. Describe a time when you successfully merged the two.”
-“Describe how you were able to build positive team spirit in a new group.”

3.the expectation of the candidates.

- “We are ready to hire you and willing to commit well”

Proven that sales reach through the roof with skills that you have. 

“So come join us and maybe you’re the one we want”

- Biodata

- Academic Achievement

- Past Experience Work

- Commitment to new work

- Ready to work.
- Have enough general knowledge.
- Can commit well.
- Trust-worthy.
- Positive attitude.

“ Wisdom Apple is currently opening job opportunities for HR Consultant positions. Do you have a strong passion? Persistent mind-set? Good communication skill? What are you waiting for? Come and join us now!!!”

-Business development  (growing portfolio through engaging clients and business meeting)

- Sales & Business Negotiation (negotiation business terms)

 

·         Tell me about yourself. (self-introduction)

·         What qualification do you have beyond academics?

·         What do you know about this company/position?

·         What interest you most about this position?

·         Tell me about a work situation you had that required excellent communication skills.

·         Degree in any discipline

·         Have strong passion to develop a career in sales.

·         Candidates with a focused and persistent mind-set.

·         Good interpersonal or communication skills.

 4. The HR planning and development.
Learning & Development
1) Organize and coordinate development and training initiates/programs that support 
leadership initiatives and employee development within organization.
2) To handle all training and development activities including all related documentation works.
Employee Relation & Disciplinary Management
1) Support and assist on all disciplinary matters including misconduct, harassment, bully and any 
other grievances in the organization.
2) Assist on counselling matters with employees.
3) Handle performance management process for the organization as per company policy.
4) Support on management of industrial labour relation matters.
Expatriate Management
1) To support on all expatriate management matters as per assigned by superior.
Compensation Management
1) To support on the attendance, leave and payroll management as per superior request.
2) To prepare all statistical data and related reports pertaining to compensation.
3) Ensure record keeping of employees’ data as per the retention period defined in employment 
law.
4) Liaison person with all government bodies and external agencies.
Admin & Other Task
1) Handle all daily administrative task inclusive of managing office stock, preparing regular 
reports and organizing company records.
2) Support on all reporting and lead projects as assigned by superior from time to time.
3) Organize company events/activities upon management approval.
4) Support on development/upgrading of necessary documents such as handbook, workflow, 
policies and procedures.
5) Perform any other ad-hoc task & duties related to Human Resource and Admin function as 
assigned by superior from time to time

3. The expectation of the candidates.
- Hands on experience in Microsoft Word, Excel and PowerPoint
- Self-starter and can work under minimum supervision
- Good interpersonal and communication skills
- A team player and able to work independently as well
- Well organized and can handle multitask
- Enthusiastic and open to changes/continuous improvement
- High integrity and confidentiality management, a must
- Can work well with cultural diversity

- Sales & Business Negotiation (negotiation business terms)

2) What interest you most about this position?

3) Tell me about a work situation you had that required excellent communication skills.
4)Describe how you were able to build positive team spirit in a new group.

Wow! you have such a colourful poster that can attract people to see it. Do you have any social media for this product? If you don’t mind, can we check out your social media to know more about your product. I think this book was really nice and good for children to spend their time with a great activities that their learn in it.
(alya)

2. We actively engage with our client in through our social media such as Whatsapps, Facebook, and Instagram. We will always reply any dms, any comment, or any suggestion from everyone on our social media account. This is because for us, by using social media we can build stronger connection, trust and engagement, and that’s the only way we can foster the relationships that we want to build with our customer.

2. For now, we have made a Raya Sale promotion for our customer when they buy 2 STEM books, they will get free Wisdom Apple custom design T-shirts.