Chapter 5.2 Notes by Analea Audette https://padlet.com/aaudet0553/a5em3lmfe0u6 en-us 2017-03-23 14:32:28 UTC 2023-05-17 02:07:38 UTC hello@padlet.com Planning Effectively Advertising: aaudet0553 https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162147274
  • Product Advertising
  • Brand Advertising
  • Corporate Advertising
    • ]]>     2017-03-23 14:37:22 UTC https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162147274     Product Advertising aaudet0553 https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162149756 2017-03-23 14:42:57 UTC https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162149756 Brand Advertising aaudet0553 https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162150133 2017-03-23 14:43:51 UTC https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162150133 Corporate Advertising aaudet0553 https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162150495 2017-03-23 14:44:31 UTC https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162150495 Advertising Agency aaudet0553 https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162152047 A company that specializes in creating advertising.]]> 2017-03-23 14:48:13 UTC https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162152047 Advertising Agency Personal aaudet0553 https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162152854
  • Account Executive: Understand your client's goals, and then organize the agency's creative and administrative staff to help them produce effective campaigns.
  • Account Planner:Work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.
  • Media Planner: In charge of making sure a company's media policy is performing in both an advertising and marketing.
  • Art Director: Working from a brief with a copywriter, generating ideas to present to the client.
  • Copywriter: Mainly deliver the words and verbal content that accompanies the visual elements
  • Creative Director: Plan advertising, oversee the creative process and give guidance to the creative people that work under them.
  • Producer: Oversee each project from conception to completion and may also be involved in the marketing and distribution process
    • ]]>     2017-03-23 14:50:11 UTC https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162152854     The Planning Process aaudet0553 https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162159068
  • Advertising Plan
  • Advertising Campaign
    1. Set objectives
    2. Determine Budget
    3. Develop creative strategy
    4. Select and schedule media 
    5. Develop creative concept
    6. Produce advertising
    7. Evaluate the plan's effectiveness

    ]]>     2017-03-23 15:05:02 UTC https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162159068     Select the Media aaudet0553 https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162161535
  • Cost
  • Reach
  • Frequency
  • Lead Time
  • Creative brand and corporate fit

    • ]]>     2017-03-23 15:11:11 UTC https://padlet.com/aaudet0553/a5em3lmfe0u6/wish/162161535