Arcay Chocolates by Daniela Chaparro https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb COMMS 620: Digital Marketing Plan Project en-us 2024-05-15 00:35:43 UTC 2024-06-27 22:36:15 UTC hello@padlet.com https://padlet.net/icons/png/1f36b.png Client: Arcay Chocolates danielachaparro01_1 https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994260720 Based in Washington, D.C., Arcay Chocolates is a small family-owned chocolate business that uses Venezuelan cacao to make unique, high-quality, and delicious chocolates.

]]> 2024-05-15 13:40:54 UTC https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994260720 Overall Goal: Increase Number of Chocolate Sales and Brand Awareness danielachaparro01_1 https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994261345 2024-05-15 13:41:15 UTC https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994261345 Platforms danielachaparro01_1 https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994261571

  • Instagram

  • Facebook

  • Influencers/ Brand Partnerships

  • Search

  • Paid Ads

    • ]]>     2024-05-15 13:41:24 UTC https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994261571     Audience danielachaparro01_1 https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994261950

  • Male and Females

  • Ages 30-45

  • Single

  • Make an income of $65,000 or more a year

  • Enjoy splurging on themself from time to time

  • Love chocolate

  • Active on social media platforms

  • Socializes with others but also enjoys time on their own

  • Live in or around Washington, D.C.

    • ]]>     2024-05-15 13:41:37 UTC https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994261950     Channels danielachaparro01_1 https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994262401

  • Paid Media

  • Shared Media

  • Owned Media

    • ]]>     2024-05-15 13:41:53 UTC https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994262401     danielachaparro01_1 https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994273158 2024-05-15 13:48:49 UTC https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994273158 Objectives: danielachaparro01_1 https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994533953

  • Increase online chocolate sales via Arcay Chocolates website by 10% by the end of the year.

  • Increase brand awareness in the greater Washington, D.C. area by reaching 20K followers on Instagram and 1,000 followers on Facebook in the next six months.

    • ]]>     2024-05-15 16:58:53 UTC https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994533953     Creative Ideas danielachaparro01_1 https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994775084

  • Launch a monthly newsletter and promote it on Instagram; the first 100 subscribers get 10% off their next purchase online.

  • Partner with influencers like Jose Andres to talk about the quality of the chocolate on his social media platforms and encourage people to buy a box of chocolates.

  • Promote the online store website via an Instagram and Facebook paid ad.

    • ]]>     2024-05-15 21:04:16 UTC https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994775084     KPI's: danielachaparro01_1 https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994783442

  • Sales Revenue

  • Units of Chocolates Sold

  • Customer Retention Rate

  • Conversion Rate

  • Brand Awareness

    • ]]>     2024-05-15 21:16:08 UTC https://padlet.com/danielachaparro01_1/a5cwj88999ha6qgb/wish/2994783442