MKTG 201H TEMPLATE - UPDATED by Lauren Trabold https://padlet.com/laurentrabold2/a55szgcv4g5wzy03 DO NOT ADD YOUR CONTENT TO THE TEMPLATE - one person from each group should click "REMAKE" in upper right corner. Select "copy design" AND "copy posts" and then create a copy for your group. SHARE the copy with me (professortrabold) and your group members. en-us 2020-10-21 19:40:14 UTC 2024-05-09 14:41:43 UTC hello@padlet.com For each round, discuss the segment you targeted, why you chose/kept that segment, and their feedback from the previous round. laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253115 2020-10-21 19:52:08 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253115 Describe the product decisions (design, material, etc) and why. Include customer / competitor feedback. laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253270 2020-10-21 19:52:11 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253270 Describe the price decisions your group made each round, and the reasoning behind them. laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253364 2020-10-21 19:52:13 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253364 Describe your distribution decisions. Which retailers, use of MDF funds, sales, and why? laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253488 2020-10-21 19:52:15 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253488 Describe your promotional campaign each round and the reasoning behind each decision. Which media, what message, and how did you incorporate feedback on reach, message score, competitiveness, clarity, consistency? laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253593 2020-10-21 19:52:18 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253593 Describe your positive results for the round. What is going well and why? How will they influence future decisions? laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253723 2020-10-21 19:52:20 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253723 What did you learn this round that will help to inform your group's strategy in future rounds? laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253848 2020-10-21 19:52:23 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253848 Collaborating with a group can be a challenge. Were there any disagreements? How were they resolved? laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253984 2020-10-21 19:52:25 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850253984 Round 1 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850254385 2020-10-21 19:52:34 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850254385 Round 1 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850254471 2020-10-21 19:52:36 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850254471 Round 1 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850254562 2020-10-21 19:52:38 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850254562 Round 1 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850267986 2020-10-21 19:57:17 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850267986 Round 2 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850275521 2020-10-21 19:59:56 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850275521 Round 1 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850316617 2020-10-21 20:15:13 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850316617 Round 1 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850316680 2020-10-21 20:15:15 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850316680 Round 1 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850316944 2020-10-21 20:15:21 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850316944 Round 1 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850321227 2020-10-21 20:16:59 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/850321227 Round 3 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/2925368523 2024-03-19 16:14:05 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/2925368523 Describe your negative results for the round. What could be improved and why? How will they influence future decisions? laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/2986823363 2024-05-09 14:37:44 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/2986823363 Explain how you used competitive intelligence each round. What are your competitors doing and how are you going to use that information next round? (Especially those targeting the same segment, if any) laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/2986825183 2024-05-09 14:39:07 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/2986825183 Round 1 laurentrabold2 https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/2986829438 2024-05-09 14:42:06 UTC https://padlet.com/laurentrabold2/a55szgcv4g5wzy03/wish/2986829438