https://padlet.com/keir2/a55fl0korfgcomlb workshop to support idea development towards the final presentation en-us 2020-09-15 14:04:28 UTC 2020-09-15 15:56:25 UTC hello@padlet.com keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/747956854 - Media Team (Southend-on-sea council)
- Peabody
- people reinforcing the message through physical visits
- National Landlords Association]]> 2020-09-15 14:23:15 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/747956854 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/747958543 - broad initial campaign
- targeted media campaigns
- bus stops based adverts
- vox pops, vid clips, interactive media
- use case studies of real examples and play these out with actors etc
- meme going
- a central webpage where all the information is held, measure people that access it and the access the other sites that they require]]> 2020-09-15 14:23:32 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/747958543 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/747959955 - on social media platforms
- radio (jingle based outputs)
- supermarkets
- toilet doors]]> 2020-09-15 14:23:46 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/747959955 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/747960357 - Citizens Advice much more digital, phone support vs. Peabody which is usually out and able to support people directly this way
- through local supermarkets (to achieve a community embedded approach)]]> 2020-09-15 14:23:50 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/747960357 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/747970445 Target and re-target people who may be falling through the net using social media.

If they have engaged with the broad, initial advert, the platform can keep targeting them with different more refined messages.]]> 2020-09-15 14:25:41 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/747970445 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748072362 Landlords and tenants don't know what support exists]]> 2020-09-15 14:45:07 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748072362 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748076531 don't know about the Peabody floating support]]> 2020-09-15 14:45:58 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748076531 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748077966 when people do ask for help they can't respond very quickly ]]> 2020-09-15 14:46:15 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748077966 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748080052 data linkage from HSS and peabody]]> 2020-09-15 14:46:36 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748080052 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748082246 If you want to influence behaviour then it has to be timely]]> 2020-09-15 14:47:03 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748082246 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748087990 Increasing the traffic towards Housing Solutions]]> 2020-09-15 14:48:08 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748087990 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748093208 media campaign]]> 2020-09-15 14:49:11 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748093208 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748093712 measure the journey from media campaign awareness to the service access]]> 2020-09-15 14:49:17 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748093712 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748096275 require the media team input to this matter]]> 2020-09-15 14:49:47 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748096275 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748130858 promoting the existence of the floating support services, mainly peabody ]]> 2020-09-15 14:56:47 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748130858 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748134614 improve the landlords awareness of the service being offered by Peabody]]> 2020-09-15 14:57:34 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748134614 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748152610 a coordinated approach with peabody, citizens advice and the client]]> 2020-09-15 15:01:15 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748152610 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748215439 - design campaign
- get a baseline for engagment
- measure the after]]> 2020-09-15 15:13:27 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748215439 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748218578 - experiment with the social media option
- test different messages to test for the different results]]> 2020-09-15 15:14:04 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748218578 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748223723 a broad comparison between the engagement before and after the campaign is implemented]]> 2020-09-15 15:15:03 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748223723 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748230184 consider if a digital first approach is exclusionary. Will limit it to people with internet and device access.]]> 2020-09-15 15:16:20 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748230184 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748244316 - level of access to the support
- does increasing the promotion of the support increase the access to the service]]> 2020-09-15 15:18:59 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748244316 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748256399 - what is the most relevant indicator of the engagement : awareness, views on the website, knowledge]]> 2020-09-15 15:21:10 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748256399 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748277934 awareness, knowledge, behaviour]]> 2020-09-15 15:25:11 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748277934 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748318568 - unique hits on a website (with multiple pages based on different services)
- unique URLS that people can access
- a caveat on this is that it is difficult to get an accurate representation of service usage based on this. Could skew the data towards]]> 2020-09-15 15:33:17 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748318568 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748384938 through the national landlord + SHAN = Southend homeless action network association + SEAL = Southe East alliance of landlords & tenants]]> 2020-09-15 15:46:13 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748384938 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748398308 - calculate the costing based on the input with the media department]]> 2020-09-15 15:48:57 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748398308 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748417365 further meeting between the team on (Friday 18th or Monday 21st September)]]> 2020-09-15 15:52:51 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748417365 keir2 https://padlet.com/keir2/a55fl0korfgcomlb/wish/748432606 Part of the council website, it would be its own webpage URL which would have all 3 organisations logos on the top and take away 'council' branding to try and make it more inclusive and informative - this would also help to raise awareness for private rentals who associate council services with council houses - might be something we would need to have approved by media though]]> 2020-09-15 15:56:10 UTC https://padlet.com/keir2/a55fl0korfgcomlb/wish/748432606