The ad was mainly aimed toward women ages 26-41 years old (Millennial) that are more refined yet open to new experiences and who are health-conscious. The subject in the ad is dressed in a casual white top or dress with healthy & shiny hair. Her makeup is subtle and she’s wearing bright red lipstick together with red-framed colored sunglasses which signifies desire, passion, excitement, and confidence. 

The tin can is slim-shaped just like the subject which gives an impression that being thin is the only way to be beautiful and drinking Diet Pepsi will give you confidence and excitement. The product has zero calories, carbohydrates, and sugar which influences women who care more about their body image to make a purchase.