Furthermore, when we also consider that the current top consumers in our country are millennials and Gen Z, and most of them are workaholics, we can also justify the boost in popularity of coffee shops because coffee shops are a great place to get work done. Moreover, many people in our generation also utilize social media to fulfill their need for social interaction, like communicating with friends and families and sharing content with others. An example of this is the coffee shop recommendations shared by influencers in TikTok so they can share information about the coffee shops they went to and also connect with their followers on social media. And I, as a viewer, use this information for my benefit because it's easier for me to find coffee shops that I would like to try with my friends. All of these factors combined are only some of the reasons I believe that coffee shops, or coffee in general, have become a popular culture in our country.