Research Poster by Zhibin He

Research Poster by Zhibin He https://padlet.com/zhibinh1_/a295e88d1x28a1zl The impact of the media on people's consumption behavior in China en-us 2023-10-11 04:57:31 UTC 2023-10-12 05:30:43 UTC hello@padlet.com https://padlet.net/icons/png/1f4d1.png Background zhibinh1_ https://padlet.com/zhibinh1_/a295e88d1x28a1zl/wish/2741188706

Due to the expansion of social media and the Internet, all kinds of social media platforms are growing rapidly, and people's consumption habits will also invariably receive the influence of social media.

In this research, I'll utilize a content-based method of research to examine how social media affects Chinese consumers' consumption, considering the existing literature.

This study categorizes social media users into three dimensions: consumptive engagement, contributory engagement, and creative engagement.

]]> 2023-10-11 05:22:02 UTC https://padlet.com/zhibinh1_/a295e88d1x28a1zl/wish/2741188706 Methodology zhibinh1_ https://padlet.com/zhibinh1_/a295e88d1x28a1zl/wish/2741193624 Research questions:

(1) What are the factors influencing social media on different levels of social media user participation? What are the influencing mechanisms?
(2) What effect does user interaction in social media have on buyers' intentions? What are the mechanisms that influence?

Hypothesis:

H1: Social media has a significant positive impact on the three dimensions of user consumption engagement.
H2: Social media has a significant positive effect on user consumption-based participation.
H3: There is a significant positive effect of social media on user contribution-based engagement.
H4: There is a significant positive effect of social media on user creation-based engagement.

Therefore, this research uses Sina Weibo as a research platform to supplement the existing theoretical models and explore the generalizability of existing findings.

]]> 2023-10-11 05:26:32 UTC https://padlet.com/zhibinh1_/a295e88d1x28a1zl/wish/2741193624 Preliminary findings zhibinh1_ https://padlet.com/zhibinh1_/a295e88d1x28a1zl/wish/2741194629

Since the 1990s, people have been sharing their consumer experiences and product preferences on forums and websites like Yahoo (Kozinets, 2001).

With the rapid development and popularity of social media, marketers from various companies are increasingly using social media to build a bridge with consumers and facilitate the exchange of product information between users and companies (Carlson et al., 2018).

Consumption, contribution, and production are all aspects of the three-dimensional social media paradigm(Muntinga et al., 2011).

Consumption-based engagement is the least active type of engagement behavior, followed by contribution-based engagement and the most active is creation-based engagement (Pentina et al., 2018).

]]> 2023-10-11 05:27:38 UTC https://padlet.com/zhibinh1_/a295e88d1x28a1zl/wish/2741194629 Conclusion zhibinh1_ https://padlet.com/zhibinh1_/a295e88d1x28a1zl/wish/2741195152 This study has examined and analyzed the impact of existing mainstream social media platforms on consumers, which has some theoretical and practical implications.

However, this study still has some deficiencies and limits that future research should address:

(1) This research study was conducted only on the Sina Weibo platform and did not study different platforms.

(2) This research lacks variable moderation when studying the impact of social media on consumers' motivation to make purchases.

]]> 2023-10-11 05:28:08 UTC https://padlet.com/zhibinh1_/a295e88d1x28a1zl/wish/2741195152 References zhibinh1_ https://padlet.com/zhibinh1_/a295e88d1x28a1zl/wish/2741217048 ^{Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018). Customer engagement behaviours in social media: capturing innovation opportunities.}^{Journal of Services Marketing}^,³²^{(1), 83–94. https://doi.org/10.1108/jsm-02-2017-0059}

^{Kozinets, R. V. (2001). Utopian Enterprise: Articulating the Meanings ofStar Trek’s Culture of Consumption : Figure 1.}^{Journal of Consumer Research}^,²⁸^{(1), 67–88. https://doi.org/10.1086/321948}

^{Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use.}^{International Journal of Advertising}^,³⁰^{(1), 13–46. https://doi.org/10.2501/ija-30-1-013-046}

^{Pentina, I., Guilloux, V., & Micu, A. C. (2018). Exploring Social Media Engagement Behaviors in the Context of Luxury Brands.}^{Journal of Advertising}^,⁴⁷^{(1), 55–69. https://doi.org/10.1080/00913367.2017.1405756}

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