https://padlet.com/2023thomas_maya/a22ofylwtisp STUDY GUIDE en-us 2019-10-24 18:22:03 UTC 2023-02-25 08:48:05 UTC hello@padlet.com https://padlet.net/icons/png/1f31a.png 2023thomas_maya https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402221977 the good, services, ideas, or a combination that provide satisfaction to a consumer
ex - goods are tangible]]> 2019-10-24 18:26:33 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402221977 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402222315 (Federal Trade Commission)
-responsible for ensuring labels are not deceptive
-monitors advertising
-requires care labels in clothing
-released guidelines for environmental claims

]]> 2019-10-24 18:27:07 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402222315 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402224067 -public outcry has lead to regulations on labels
FDA (Food and Drug Administration)
-requires labels to contain nutritional information
-requires health warnings on certain labels

]]> 2019-10-24 18:29:45 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402224067 2023thomas_maya https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402225413 Includes all the different kind of products that a company makes or sells
ex - nike makes clothes and shoes ]]> 2019-10-24 18:31:41 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402225413 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402225748 Brand Label
-give name logo and trademark
Descriptive Label
-gives information about use, construction, care, performance, etc.
Grade Label
-give product quality
Food Label
-must contain weight, dating, and storage information

]]> 2019-10-24 18:32:06 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402225748 2023thomas_maya https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402227096 a group of closely related products manufactured and/or sold by a business
ex - all football cleats made by Nike

]]> 2019-10-24 18:34:10 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402227096 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402228076 -selling the product
-promoting the product
-communicating product identity
-provide information
-meet customer needs
-theft reduction
-ensure safe use
-protection]]> 2019-10-24 18:35:35 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402228076 2023thomas_maya https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402228096 the number of different product lines a business manufactures or sells
ex - Nike has a width of 4 (clothing, shoes, bags, equipment)]]> 2019-10-24 18:35:37 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402228096 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402228482 -informational tag, wrapper, seal or imprinted message
-informs about contents and give directions]]> 2019-10-24 18:36:15 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402228482 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402231997 -uses two or more brands to increase loyalty and sales for individual brands
build recognition for each, work best if products complement eachother]]> 2019-10-24 18:40:53 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402231997 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402232193 the identity and value of a product or service that allow it to stand out in a competitive market]]> 2019-10-24 18:41:07 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402232193 2023thomas_maya https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402233004 the number of product items offered within each product line
- sizes
- prices
- colors
- styles
ex - the Nike soccer cleat line has a depth of 20 because they sell 20 different types of soccer cleats]]> 2019-10-24 18:42:15 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402233004 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402233157 he positioning by product characteristics strategy relies on providing a superior product to the customers to have a better positioning]]> 2019-10-24 18:42:28 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402233157 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402233801 -offer combination of manufacturer, store, and generic brands
-manufacturer will sell under a national brand, then sell extra to store to resell ]]> 2019-10-24 18:43:23 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402233801 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402234124 Product positioning by benefits is a form of marketing that presents the benefits of your product to a particular target audience]]> 2019-10-24 18:43:51 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402234124 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402235454 product positioning refers to the inherent qualities that distinguish the item you're selling from comparable items marketed by your competitors]]> 2019-10-24 18:45:34 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402235454 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402235547 Brand Extension
-uses existing brand name to promote new or improved products
-dilution may become a problem]]> 2019-10-24 18:45:43 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402235547 2023thomas_maya https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402236019 steps
1 - generate ideas
2 - screen ideas
3 - write a business proposal
4 - develop the product]]> 2019-10-24 18:46:21 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402236019 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402236045 a type of product manufactured by a particular company under a particular name]]> 2019-10-24 18:46:23 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402236045 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402236497 -generic brands
-private distributor brands
-national brands or producer brands

]]> 2019-10-24 18:47:04 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402236497 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402236764 Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services]]> 2019-10-24 18:47:29 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402236764 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402237055 Product brands refer to the individual products of a company and are the foundation of its brand world]]> 2019-10-24 18:47:53 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402237055 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402237155 -owned by national companies
-generate the majority of sales for most product categories
-give impression of standard quality, performance, and status]]> 2019-10-24 18:48:04 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402237155 2023thomas_maya https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402237173 a different product that appeals to somewhat different needs]]> 2019-10-24 18:48:06 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402237173 2023htoka_teresa https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402713846 -carry no company name, just product description
-cheaper but same quality as national brands]]> 2019-10-25 18:03:10 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402713846 2023thomas_maya https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402716254 an alteration in a company's existing product]]> 2019-10-25 18:07:17 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402716254 2023thomas_maya https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402717713 represents the stages that a product goes through during its life
each stage - marketers adjust their product mix/marketing strategies]]> 2019-10-25 18:09:43 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402717713 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402718390 Brand marks are visual images, elements or symbols used to identify a brand and contribute to building and maintaining its image]]> 2019-10-25 18:10:17 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402718390 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402718777 A trade character is a representation of a person, animal, or other being that is personified and used to identify a company, brand, or product 
ex: Dough boy, Ronald McDonald, and the Target Dog ]]> 2019-10-25 18:10:48 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402718777 2023gao_mary https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402720254 A claim of property/company so no other company can claim your slogans or your name. 
These trademark symbols mean that no other company can copy that specific item you put out.]]> 2019-10-25 18:12:17 UTC https://padlet.com/2023thomas_maya/a22ofylwtisp/wish/402720254