Topic 6 - Careers in Digital Advertising Sources by Anthony Frasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy en-us 2020-05-09 00:34:43 UTC 2026-01-27 09:49:01 UTC hello@padlet.com A digital advertising specialist helps to create and coordinate advertising campaigns for clients. Their duties and responsibilities include discussing the goals and needs for a specific campaign, designing ads to meet these goals, and placing targeted consumer ads on search engines, social media, or other digital platforms. Additional duties are to optimize strategies and implement different versions for different markets based on performance analysis. Many people in this position have a bachelor’s degree and begin in copywriting or content creation, where they gain experience and learn about SEO and other search optimization methods. anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560919057 2020-05-09 00:40:29 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560919057 anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560919773 2020-05-09 00:41:32 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560919773 this role will work closely with the team’s Media Planners to assist with all aspects of the media planning process and campaign management across entertainment, arts and culture accounts. Responsibilities will include tasks around campaign set-up, ad trafficking, reporting, search engine marketing, paid social, vendor coordination, as well as other related tasks. The ideal candidate has digital advertising experience, is eager to learn, has strong multitasking skills and will thrive in a fast-paced environment. anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560920830 2020-05-09 00:43:32 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560920830 anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560921103 2020-05-09 00:43:53 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560921103 Experience with advertising attribution or measurement. The Platform Operations Specialist is responsible for execution excellence across their customers and partner network covering a full portfolio of project complexity and deliverable responsibilities. This person will be a critical member of day-to-day operations and will have a direct impact on the future of the business anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560921640 2020-05-09 00:44:37 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560921640 anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560922029 2020-05-09 00:45:24 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560922029 Develop, grow, and maintain relationships with clients through exceptional client service. Effectively communicate digital strategies and rationale for tactical approaches for each campaign directly with clients. Partner with Campaign Management team to develop and provide regular actionable insights to clients on both live and post campaign results detailing performance, campaign optimizations, and new opportunities. Serve as point person for all post-sale client requests and communication with client, including creative changes, performance reports, client meetings, and campaign recommendations. anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560922921 2020-05-09 00:47:06 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560922921 anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560923411 2020-05-09 00:47:58 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560923411 The Analytics Lead will be responsible for performing deep analytics on campaigns and providing expert guidance to external client teams and internal teams using the company’s platform. The Analytics Lead will help clients answer key business questions and find new and valuable uses for the company’s data and advertising platform. anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560923864 2020-05-09 00:48:48 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560923864 anthonyjfrasco https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560924275 2020-05-09 00:49:31 UTC https://padlet.com/anthonyjfrasco/a1ny4hd1ldgb2pdy/wish/560924275