https://padlet.com/irynastashevska/a0sv7j0bxblhyffm en-us 2022-10-21 08:15:18 UTC 2023-02-15 12:48:58 UTC hello@padlet.com irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2427426801 The main goal: constantly looking for the best communication options (channels, time of communication, copies, designs, communications combinations, etc) to meet KPIs

- monthly planning, test plans
- activation communication templates creation - Dextra
- creation and launch of activation journeys - Boris
- close cooperation with Outbound team - total sync on Activation flow
- order of content - both copies and visuals, max cooperation with Content & Design team (mutual KPIs ?)]]> 2022-12-22 12:33:16 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2427426801 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2427426942 The main goal: to notice on time and alert Boris team ASAP in case of any issues with communications sent or delivery

- daily monitoring of operational KPIs in terms of activation campaigns - delivery rate, OR, CR, CTOR, Unsubscribe rate, Bounce rate
- daily/weekly monitoring on the activation operational budget
- ASAP reporting of any issues on operational metrics]]> 2022-12-22 12:33:37 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2427426942 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434491193 reports to: Communication team lead

main KPIs:
- Contactability of the data base
- Deliverability
- OR
- CR
- CTOR
- Bounce rate
- Unsubscribe rate]]> 2023-01-05 10:08:34 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434491193 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434494553 reports to: LFC team lead

main KPIs: 
- FD total
- FD initial
- Try FD total
- Try FD initial 
- 2nd dep, 3rd dep, 4th dep

! Generated after 0 day and within 72 hourse after interaction with CRM communication]]> 2023-01-05 10:12:56 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434494553 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434497446 - daily monitoring of the main KPIs
- daily monitoring of the Bonus rate (of the bonuses for activation)]]> 2023-01-05 10:17:01 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434497446 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434511660 The main goal:

- WB creation - work closely with marketing team
- new regtels creation]]> 2023-01-05 10:35:33 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434511660 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434512298 - daily/weekly/monthly reporting to the direct manager
- quaterly competitors research]]> 2023-01-05 10:36:22 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434512298 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434512708 2023-01-05 10:36:56 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434512708 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434513473 - daily/weekly/monthly reporting to the direct manager
- quaterly competitors research]]> 2023-01-05 10:38:08 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434513473 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434513600 2023-01-05 10:38:20 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434513600 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434515193 The main goal: constantly looking for the best bonus options (terms of receiving the bonus, bonus amount, wagering, etc.) to meet main KPIs

- monthly planning, test plans
- the creation of sports activation bonus campaigns - Campaigner, REA
- the creation of sports activation bonus campaigns - Eva
- the creation of promo pages - Strapi
- risk management = cooperation with the risk team

]]> 2023-01-05 10:40:52 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434515193 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434517177 reports to: LFC team lead

main KPIs:
- CRR of Core players segment
- extra revenue generated by CRM activities
- Sleep/Churn rate

! Generated after 0 day and within 72 hourse after interaction with CRM communication]]> 2023-01-05 10:44:14 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434517177 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434517276 reports to: LFC team lead

main KPIs:
- CRR of Core players segment
- extra revenue generated by CRM activities
- Sleep/Churn rate

! Generated after 0 day and within 72 hourse after interaction with CRM communication]]> 2023-01-05 10:44:25 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434517276 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434517368 reports to: Communication team lead

main KPIs:
- Contactability of the data base
- Deliverability
- OR
- CR
- CTOR
- Bounce rate
- Unsubscribe rate]]> 2023-01-05 10:44:35 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434517368 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434517668 reports to: LFC team lead

main KPIs:
- number of REACT clients (made deposit or bet)

! Generated after 0 day and within 72 hourse after interaction with CRM communication]]> 2023-01-05 10:45:02 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434517668 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434518049 reports to: Communication team lead

main KPIs:
- Contactability of the data base
- Deliverability
- OR
- CR
- CTOR
- Bounce rate
- Unsubscribe rate]]> 2023-01-05 10:45:41 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434518049 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434518445 2023-01-05 10:46:19 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434518445 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434518612 2023-01-05 10:46:36 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434518612 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434529688 The main goal: to notice on time and alert Boris team ASAP in case of any issues with communications sent or delivery

- daily monitoring of operational KPIs in terms of activation campaigns - delivery rate, OR, CR, CTOR, Unsubscribe rate, Bounce rate
- daily/weekly monitoring on the activation operational budget
- ASAP reporting of any issues on operational metrics]]> 2023-01-05 11:02:26 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434529688 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434531057 The main goal: constantly looking for the best communication options (channels, time of communication, copies, designs, communications combinations, etc) to meet KPIs

- monthly planning, test plans
- activation communication templates creation - Dextra
- creation and launch of activation journeys - Boris
- close cooperation with Outbound team - total sync on Activation flow
- order of content - both copies and visuals, max cooperation with Content & Design team (mutual KPIs ?)]]> 2023-01-05 11:05:00 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434531057 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434531712 - daily/weekly/monthly reporting to the direct manager
- quaterly competitors research]]> 2023-01-05 11:06:21 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434531712 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434532187 - daily monitoring of the main KPIs
- daily monitoring of the Bonus rate (reactivation bonuses)]]> 2023-01-05 11:07:18 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434532187 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434532562 The main goal: constantly looking for the best bonus options (terms of receiving the bonus, bonus amount, wagering, etc.) to meet main KPIs

- monthly planning, test plans
- the creation of sports activation bonus campaigns - Campaigner, REA
- the creation of sports activation bonus campaigns - Eva
- the creation of promo pages - Strapi
- risk management = cooperation with the risk team]]> 2023-01-05 11:07:54 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434532562 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434551996 - daily/weekly/monthly reporting to the direct manager
- quaterly competitors research]]> 2023-01-05 11:39:47 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434551996 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434552672 The main goal: to notice on time and alert Boris team ASAP in case of any issues with communications sent or delivery

- daily monitoring of operational KPIs in terms of activation campaigns - delivery rate, OR, CR, CTOR, Unsubscribe rate, Bounce rate
- daily/weekly monitoring on the activation operational budget
- ASAP reporting of any issues on operational metrics]]> 2023-01-05 11:40:58 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434552672 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434553098 The main goal: constantly looking for the best communication options (channels, time of communication, copies, designs, communications combinations, etc) to meet KPIs

- monthly planning, test plans
- activation communication templates creation - Dextra
- creation and launch of activation journeys - Boris
- close cooperation with Outbound team - total sync on Activation flow
- order of content - both copies and visuals, max cooperation with Content & Design team (mutual KPIs ?)]]> 2023-01-05 11:41:29 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434553098 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434553631 - daily/weekly/monthly reporting to the direct manager
- quaterly competitors research]]> 2023-01-05 11:42:30 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434553631 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434555615 - daily monitoring of the main KPIs
- daily monitoring of the Bonus rate (retention bonuses)]]> 2023-01-05 11:46:11 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434555615 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434555799 - daily monitoring of the main KPIs
- daily monitoring of the Bonus rate (retention bonuses)]]> 2023-01-05 11:46:29 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434555799 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434556134 The main goal: constantly looking for the best SPORT bonus options (terms of receiving the bonus, bonus amount, wagering, etc.) to meet main KPIs

RETAIN PLAYERS, PREVENT CHURN

- monthly planning, test plans
- the creation of sports retention bonus campaigns - Campaigner, REA
- the creation of promo pages - Strapi
- risk management = cooperation with the risk team]]> 2023-01-05 11:47:07 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434556134 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434561090 The main goal: constantly looking for the best CASINO bonus options (terms of receiving the bonus, bonus amount, wagering, etc.) to meet main KPIs

RETAIN PLAYERS, PREVENT CHURN

- monthly planning, test plans
- the creation of CASINO retention bonus campaigns - Eva
- the creation of promo pages - Strapi
- risk management = cooperation with the risk team]]> 2023-01-05 11:54:27 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434561090 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434570717 - daily/weekly/monthly reporting to the direct manager
- quaterly competitors research]]> 2023-01-05 12:10:01 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434570717 irynastashevska https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434570958 - daily/weekly/monthly reporting to the direct manager
- quaterly competitors research]]> 2023-01-05 12:10:21 UTC https://padlet.com/irynastashevska/a0sv7j0bxblhyffm/wish/2434570958