REVENUE STREAM

-Big Bite Crackers generate revenue by transaction based revenue and service revenue

-advertise our product by online platform

-charged on delivery

Big Bite Crackers is a small business project that focuses on the sale of food items which is potato. Our commitment to quality and creativity sets us apart in the industry.

What is offered by us :

Big Bite Crackers is a food service that provides foods which is potato wedges with variety of toppings. There are 4 different toppings in order to suit the taste of people. The 4 toppings are potato wedges with cheese, potato wedges with mayonnaise, potato wedges with chilli sauce and potato wedges with barbecue sauce.

Target market :

Our main focus is on the diverse UNIMAS student community. At Big Bite Crackers, we understand the unique preferences and lifestyles of students, and our snacks are specifically designed to complement their dynamic and energetic campus life.

Goal :

Our main goal is to be the main choice for those who want to taste potato dishes with various toppings. We aim to expand our market presence and improve customer satisfaction at Unimas

Critical Details :

Big Bite Crackers will ensure that all of our clients receive first-class service when they visit our kiosk. We have proper management and systems in place to handle one-on-one relationships with our clients, regardless of the size of our customer base. We will ensure that our customers are involved in company decision-making.

Big Bite Crackers will consistently demonstrate our dedication to sustainability, both individually and as a company, by actively participating in our communities and using sustainable business practices wherever practicable. We will hold ourselves accountable to the highest standards by serving our customers' needs precisely and thoroughly.

• Overall Capital : RM 100 

• Variable Costs : Raw Materials ( RM 70 )

• Fixed Cost : Rental ( RM8 per hour )

• Revenue : RM 400 

• Salary : RM 50

Key Activities

• Promoting our business through social media

• Posting our templates at college residential area

• Spreading our business through university groups

Value Proposition

• We put an affordable price where students can afford it because the places we are selling the majority of them are students.

• Next, have various topping.  Customer can choose from variety of toppings empowers them to customer their meals according to their preferences.

Customer Segmentation

• University Students 

• Young generation

• On budget & affordable snack

• Quick to grab 

• Office profressionals

• UNIMAS staffs 

• Health – Conscious Individuals

• Suitable for vegetarians

• Light meal with more calories

• Homemade wedges / Organic

Customer Relationship

• Social media engagement 

• Instagram & WhatsApp

• Gather feedback and address concerns

  
  

• Automated Self Service

• Personalized flavours of sauces

• Customer Support

• Responsive customer support through various channels for query resolution and assistance.

Key Partnership

• Emart Holdings SDN BHD

  (Raw materials and packaging)

• Unimas Entrepreneurship (Lakeview- strategic place to do business)

Key Resources

Financial Resources:

•Capital for initial investment and ongoing operations.

•Budget for operating expenses, salaries, and unforeseen costs.

•Access to loans, credit, or other financial instruments.

•Human Resources:

•Skilled and qualified employees.

•Management team for decision-making.

•Training and development programs for staff.

•Physical Resources:

•Infrastructure, such as office space, manufacturing facilities, or retail locations.

•Equipment and machinery necessary for production or service delivery.

•Raw materials or inventory.

•Technological Resources:

•Information technology systems for communication, data management, and automation.

•Software applications for various business functions.

•Online presence and digital platforms.

•Intellectual Resources:

•Intellectual property such as patents, trademarks, or copyrights.

•Research and development capabilities.

•Knowledge and expertise within the organization.

•Legal counsel and resources to address potential legal issues.

Revenue Stream

• Revenue streams encompass diverse sources of income from which an organization generates revenue by either selling goods, providing services, or a combination of both. 

The Potential of the Business

Financially

• Sell products at reasonable prices to maintain business stability

  
  

  •Presentation of the flavor of product that follows the food trends to generate more income from customer

Operationally

• Mainly uses media social to gain more customer

  
  

  •Set up a booth during big events

This is our business logo. We originally designed this logo to let customers know about the products we sell.

Type of Business

We are a partnership business that serves delicious potato wedges with a variety of sauces to choose from. As a partnership business, we prioritise customer satisfaction.

Operating Hours

We are open Monday through Friday from 2 p.m. to 5 p.m. so you can try our wedges. We also have an online platform available 24/7. Our team is dedicated to providing you with the best potato wedges during our work days.

Visit our platform

Any new menu, customer reviews, and promotions can be viewed on our media social platform.

https://www.instagram.com/big_bite_crackers/

(100952) -The leader and the founder of the team who lead the team in doing this business and keeping track of our work.

VEDA VRNDA

(101266) - one gives recipes and leads in cooking and preparing products

PARVINA 

(100751) - That administers and manages our company's financial assets and liabilities.

SAIEE BRINDA

(100920)- That manages the media platform of our company. Producing interesting material to promote our business.

QHAIRUNNISYA

(100809)- She is one of two creatives in our group. Resulting in an astonishing design of the brand's logo and overall design

MERDEKA

(101182)- Involved in a marketing campaign and marketing strategy to promote and to popularise our brand and product.

MUHAMMAD FAIZ

(101903)-He is one of two creatives for our group. Resulting in an astonishing design of the brand's logo and overall design

MUHAMMAD IZUWAN

(101909)- Involves in marketing campaign and marketing strategy to promote and to popularize our brand and product.

Key Online Marketing Activities:

1. Content Marketing:

   • we prepared some videos and pictures of our food and published in social media. Such as instagram and whatsapp

   • we did wrote up a small message about what are sold in our shop as we provide them fresh potato wedges and with various of sauces provide with the customer's demand.

2. Social Media Marketing

   • Outline the social media platforms used and the strategies implemented to build a strong online presence.

   • Provide metrics on follower growth, engagement rates, and the effectiveness of social media campaigns.

   • we was actively taking orders from social media as the interested customer can fill up the google form or contact our leader to get their preorders.

3. Analytics and Data Analysis:

   • Emphasize the use of analytics tools to track and analyze the performance of online marketing campaigns.

   • As the google form we filled up by the customer we do collect their review about the taste about our wedges and has listed the information about the insights gained from data analysis.

4. Content Sharing:

   • Online marketing enables businesses to create and share valuable content that educates, entertains, or solves problems for their target audience. Through content sharing, businesses can position themselves as authorities in their industry, further solidifying brand recognition. As our group promote our instagram pages and share the information regarding our sales in social media.

   In conclusion, online marketing is indispensable in the digital age, serving as a strategic driver for businesses aiming to expand their reach, build a strong brand presence, and achieve sustainable growth in an increasingly competitive landscape.

·        Wedges

·        Wedges + nacho cheese

·        Wedges + mayonnaise

·        Wedges + BBQ sauce

·        Wedges + chili sauce

Capital Amount

• RM 100

• RM 12.50 ( per group member)

  
  

Fixed Cost

• Rental ( RM 4.00 )

  
  

Variable Cost

• Raw Materials ( Rm 70.00 )

  
  

Revenue

• Total profit ( RM 400.00 )

  
  

Salary

• Group member ( Rm 50.00 )

A clear understanding of the cost structure is essential for businesses to determine break-even points, set pricing strategies, and identify areas where cost reductions or efficiency improvements can be made.