Marketing philosophy which meets the needs of customers as well as working towards protecting the environment, its natural resources and overall well being of the society.

2- Beyond Meat

Beyond Meat is a food company that produces plant-based meat products. It aims to positively impact four growing global issues such as climate change, human health, resource constraints, and animal welfare by using plant-based meats.

3- Justification

By offering plant-based meat alternatives, Beyond Meat aims to reduce the ecological footprint associated with meat consumption and provides an alternative that allows consumers to enjoy meat-like products without contributing to animal suffering. This aligns with societal goals of sustainability and environmental protection.

Referencing

Bhasin,H. (2017) Societal marketing concept explained Marketing91. 28 January 2017 [online]. Available from: https://www.marketing91.com/societal-marketing-concept/. (Accessed: 13 February 2023).

Beyond Meat (2023). Mission | Beyond Meat. [online] www.beyondmeat.com. Available at: https://www.beyondmeat.com/en-US/mission.

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