Y2 CIE18200 Rave R&D Week (Electives: Ravensbourne Unit) 21-22 by Francesca Menichetti https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9 Y2 Digital Marketing - Francesca Menichetti en-us 2022-02-23 18:04:45 UTC 2026-02-11 22:39:09 UTC hello@padlet.com fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2063115405 2022-02-23 18:06:41 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2063115405 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064763981 2022-02-24 15:23:45 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064763981 INTRODUCTION fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064909339 Trends in marketing change from time to time due to the way consumers behave in terms of life changes from time to time and the way they consume content changes and businesses have to follow it because ultimately the consumer is the one who decides. As a Digital Marketing student in this Electives week, I focused on three important workshops that were very relevant to my course and my future career in the world of marketing.]]> 2022-02-24 16:38:30 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064909339 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064972878 WGSN (Worth Global Style Network) is a global  trend forecasting company combined with data science to help  get ahead of the right trends. Is a parent  of and organisation called Ascential which formerly EMAP, is a British business-to-business media business specialising in exhibitions & festivals and information services.]]> 2022-02-24 17:14:02 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064972878 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064985606 This company helps its customers understand consumer behavior and lifestyles, create products with confidence, and trade at the right time.

They deal with a wide range of industries such as :

Fashion
Home & Interiors
Beauty, Health & Wellness
Food & Drink
CPG & FMCG
Consumer Electronics
Transportation
Media & Entertainment
Packaging
Hospitality & Travel
Lifestyle
Agencies & Advertising
Finance

]]> 2022-02-24 17:21:29 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064985606 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064996904 1 WORKSHOP 

As a first workshop, I found it interesting how WGSN was relevant to my course and my future career in the marketing world is a company that focuses on helping many industries with a unique blend of global expert insights, unique data & analytics tools, and cross-industry knowledge. 
]]> 2022-02-24 17:27:42 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064996904 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064999743 2 WORKSHOP 

As a second workshop I participated in Creative Conscience meeting and this too is easily connected with marketing and my course
]]> 2022-02-24 17:29:23 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2064999743 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2065001671 3 WORKSHOP

The last workshop I attended, very similar to WGSN, concerns companies that help emerging businesses predict new market trends and the correct strategy to follow. This workshop was not only very useful for my course but also for my future career in the world of marketing advertising, it is very important to know what customers like and are interested in nowadays and those who will come tomorrow.
]]> 2022-02-24 17:30:34 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2065001671 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2065019601 2022-02-24 17:40:42 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2065019601 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2065060591 The rapid growth of the digital market has ushered in a new era of human involvement in all aspects of life. For business-centric industries, the combined effect of digital technologies in promotion and marketing has proven to be of great value for online commerce and distribution.

The various channels and means of marketing are responsible for the great increase in brand awareness. Trends in the digital scene, including SEO, online video content sharing, pay-per-click advertising, online blog advertising, viral marketing strategies, social media software applications (such as Facebook, Snapchat, Tumblr, and others) are vital . Incorporated into the business approach, they elevate brand awareness and perhaps even provide a significant boost to business marketing.

Online branding - or E-branding - can usually take advantage of any form of digital marketing trends. Branding strategy can significantly provide a way to differentiate your brand from other competitors with WGSN will be able to position you and your brand in the best possible position in this competitive market. As the trend promotes your brand, it creates awareness in the general public of the company's various products and services developed for customer satisfaction.]]> 2022-02-24 18:03:48 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2065060591 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2065088365 2022-02-24 18:19:17 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2065088365 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066436986 One of the strengths of this company is always keeping up with the times, essential for new emerging industries and to help their marketing. WGSN's team of experts discusses new ideas for 2024 in the categories of fashion, interiors, beauty, consumer technology and food and drink. ]]> 2022-02-25 14:26:36 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066436986 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066463784 Every January, WGSN publishes five Big Ideas reports covering each of the industries they serve – Fashion, Interiors, Beauty, Food & Drink, and Consumer Tech. These reports highlight six need-to-know trends that will come to fruition in two years. Each trend aligns with one of the six pillars of STEPIC methodology, which analyses developments in society, technology, the environment, politics, industry and creativity.]]> 2022-02-25 14:43:00 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066463784 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066470362 The  STEPIC methodology also guides other annual flagship forecasts – Future Innovations, which explores 12 areas that will have a long-term impact on society and industry, and Future Drivers, which provides a comprehensive analysis of the six major forces that will change the way make and sell products in two years’ time. Their  Big Ideas reports pick up on the themes covered in both these reports, but with a more specific focus on how they relate to product development.]]> 2022-02-25 14:46:54 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066470362 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066474879 2022-02-25 14:49:41 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066474879 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066618503 Creative-Conscience is a  creative community and global not-for-profit organization who believe that creative thinking and innovation can make positive change.
Their mission is to embed purpose-driven creative thinking into every institution, brand and organization across the world.
They empower, mentor and reward their creative community to use their talents for positive social and environmental impact.
This is done through their creative change-maker events, training programs and the global Creative Conscience Awards.]]> 2022-02-25 16:14:43 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066618503 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066697829 Conscious branding is a new trend, assuming that the main goal of a brand is no longer growth and more income, but first and foremost a visible impact on the world around us (both globally and locally). What matters the most to conscious brands are the values they stand for. The brand purpose, product and target audience (society) should be built around them. Conscious brands don’t care about building the largest community possible, but one that shares the same values and wants to change the world in the same way.]]> 2022-02-25 17:03:36 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066697829 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066715074 Why is it brilliant? Because people have already met their basic needs and want to have a real impact on the environment and society. This will now be possible by choosing brands they identify with.]]> 2022-02-25 17:14:40 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066715074 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066725099 2022-02-25 17:21:29 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066725099 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066787589 2022-02-25 18:03:17 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066787589 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066790531 Consumer habits have changed in well-developed countries. People have unlimited access to basic goods, and most of us own more than we need. So, how are brands supposed to persist when they have already satisfied the demands of so many people? They need to change the reason they exist.]]> 2022-02-25 18:05:16 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066790531 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066831618 On the Creative Conscience web page you can find events, news, awards and much more but what struck me most among the news is the project created by Paola Delgado.
Paola Delgado, Art Director and Creative behind this "Ultrasounds of the Ocean" campaign. After graduating from Creative Conscience Summer School in 2020, Paola realized that she could do more to build positive change in the world.]]> 2022-02-25 18:35:19 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2066831618 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069113907 The Future Laboratory is one of the world’s most renowned futures consultancies. With a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, they inspire and future-proof organizations.
They have offices in London and Melbourne, and have worked with more than 1,000 businesses in 50 countries. They assemble unique teams of journalists, writers, visual researchers and innovation analysts to document the new and the next across 14 industry sectors worldwide.
They have a trends intelligence platform, LS:N Global which helps their clients to harness market trends, understand and adapt to emerging consumer needs, position their brands for success and keep them ahead of their competitors.]]> 2022-02-28 08:56:59 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069113907 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069121576 The Future Laboratory makes better futures happen for businesses]]> 2022-02-28 09:03:29 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069121576 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069123938 Their clients ]]> 2022-02-28 09:05:42 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069123938 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069135019 They help their clients engage with their future consumers, deliver thought-leadership, build and future-proof brands, and create innovation in their industry or category. 
The services that The Future Laboratory offers enable their clients to identify and prioritize the trends that matter most, plot the strategic direction they need to take and execute these plans to realize longer-term growth opportunities and remove the risk or doubt in the process.  ]]> 2022-02-28 09:15:38 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069135019 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069153219 2022-02-28 09:30:06 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069153219 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069179055 One of the services offered by The Future Industry is LS: N Global, their trend intelligence platform in which, by registering as a member, you can take advantage of all the services it offers such as news, trends, reports, webinars focused on their various sectors (fashion, beauty, food and drink..) and much more. ]]> 2022-02-28 09:50:15 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069179055 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069195333 2022-02-28 10:02:03 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069195333 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069209340 Market trend analysis is a process of evaluating changes in the market. A trend is an assumed future development that potentially has a long-term effect on a selected industry or the market in general.

A market trend analysis involves looking at past and current market data and identifying dominant patterns within the market and among consumers. By taking into account shifts in consumer preferences and broader market trends, companies can design market scenarios to build foolproof marketing strategies.

For example, what we now consider junk food was seen as just any meal in the 1960s; however, today, there is a shift towards healthy food and vegan nutrition. Such a trend has a far-reaching effect on various sectors, from tourism and retail, to catering, to agriculture.]]> 2022-02-28 10:11:56 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069209340 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069222371 2022-02-28 10:21:29 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069222371 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069224698 2022-02-28 10:23:15 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069224698 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069227066 2022-02-28 10:25:14 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069227066 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069229476 2022-02-28 10:27:19 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069229476 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069255834 2022-02-28 10:50:45 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069255834 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069263624 2022-02-28 10:57:46 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069263624 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069264677 2022-02-28 10:58:44 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069264677 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069271706 2022-02-28 11:05:43 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069271706 fmenichetti1 https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069300817 “The idea for this project started with an observation of meditation videos, most of them featuring ocean and beach-inspired sounds. We thought how ironic it is that, though most of us view the ocean as a source of calmness, relaxation, or a holiday destination, we are, as humans, an incredible source of pain and noise for all the creatures living in it. Nature is so giving. It warms us, heals us, relaxes us and as long as we keep taking from it without giving back, it will keep hurting in silence until someone really sees or hears. This information really resonated with us and became very close to our hearts, and so we decided to build a campaign around it ".]]> 2022-02-28 11:31:33 UTC https://padlet.com/fmenichetti1/9ytq0mbj63ceg9l9/wish/2069300817