Rolex

Push: 10

Pull: 50

Profile: 40

Rolo

Push: 60

Pull: 0

Profile: 40

Rolex

Basic Message:

“Rolex isn’t just quality, it’s a commitment.”

Target Audience:

Middle ages (30-60), Middle High Income, typically men with high disposable income. Focused stores in cities in ricer areas.

Rolo

Basic Message:

“What would you do with your last roll?”

Target Audience:

Younger children (5-18), also parents. Focused in all major supermarkets.

Rolex:

Catch Attention: Advertising in specialist magazines, sponsorships, social media, and billboards

Engage Interest: Direct marketing @ Demographic.

Stimulate Desire: Public Relations

Cause Action: Personal Selling.

Rolo:

Catch Attention: Advertising(television, billboards, social media)

Engage Interests: Direct Marketing @ Demographic

Stimulate Desire: Public Relations

Cause Action: Sales Promotion

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