Ask for help if you get stuck

Be respectful of your peers

Keep your phone use for urgent matters only

✔️ Recap what has been learned so far

✔️ Learn about Customer Relationship Marketing

✔️ Look at different departments that Marketing will need to communicate with 

✔️ How to solve customer reach & retention using a cross-channel approach

✔️ Understand customer funnel campaigns

✔️ Decide what type of campaign to implement for the case study

✔️ Analyse & contribute information on the digital environment to inform short & long-term digital comms strategies & campaigns.

✔️ Build & implement campaigns across a variety of platforms. 

✔️ Min. 2 of the specialist areas: SEM, SEO, PPC, Paid Social, Social Media, email, apps, web analytics

✔️ Written comms: applies a good level of written & digital platforms and regarding the sensitivity of comms. 

Technical Knowledge & Understanding

✔️ Understand & can apply the customer lifecycle

✔️ Understands the role of customer relationship marketing

✔️ Understand how teams work effectively to deliver digital marketing campaigns ✔️ Understand & respond to business environment & business issues related to digital marketing & customer needs

Understanding Skills & Behaviours

✔️ Logical & creative thinking skills

✔️ A thorough & organised approach  

✔️ Able to communicate in a variety of situations effectively

Consider the accessibility of the platform, the audience, the content types and the limitations.
Separate your pros and cons into organic use and paid use.

Research as many platforms as you like but at a minimum: Facebook, Instagram and LinkedIn.

Max. 2 pages with screenshots

Reading:

https://www.lairedigital.com/blog/what-job-roles-make-up-a-successful-digital-marketing-agency

Free course on launching a campaign: 

https://openclassrooms.com/en/courses/6863126-launch-an-advertising-campaign

Paid social campaign: 

https://www.facebookblueprint.com/student/catalog

Email marketing campaign: 

https://academy.hubspot.com/courses/email-marketing

SEO campaign: 

https://www.udemy.com/course/shopify-seo-simplified-powerful-outcomes-for-non-techies/

• ^{Which platform will you use?}

• ^{Who is your target audience?} 

• ^{Identify your main objectives}

• ^{Will you use any tools to assist your set-up?} 

• ^{How will you analyse the performance of the campaign?} 

^{5 MIN TASK}

⭐⭐⭐ Include screenshots and descriptions of the campaign set up, reporting tools, scheduling tools, audience data, etc.

⭐⭐⭐⭐ Link the campaign to the marketing funnel and identify what stage it is targeting on the customer lifecycle and reference any customer personas being used. 

⭐⭐⭐⭐⭐ Reporting and presenting your success and failures. How did you feedback/present your findings? What feedback did you receive? What would you do differently next time? How have you managed the client's expectations?