Marcos Fulinara by Marcos Fulinara https://padlet.com/marcosafulinara/professional en-us 2023-11-12 18:56:12 UTC 2023-11-28 20:37:50 UTC hello@padlet.com The basics marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2786319887 I am Marcos Fulinara.

Thanks for coming.

Born and raised in San Diego, USA.

Currently residing in Basel, CH.

]]> 2023-11-12 19:35:55 UTC https://padlet.com/marcosafulinara/professional/wish/2786319887 Talk to me marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2786331134 English: Native written and spoken

Spanish: Intermediate written and spoken (C1)

German: Basic written and spoken (A1)

]]> 2023-11-12 19:59:35 UTC https://padlet.com/marcosafulinara/professional/wish/2786331134 Professional summary marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2786332233 A highly experienced marketer with extensive time working in marketing communications, branding, social media management, and integrative multimedia marketing.

]]> 2023-11-12 20:02:16 UTC https://padlet.com/marcosafulinara/professional/wish/2786332233 Light a fire marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2786333233 My passion for digital innovation and sustainability drive me to constantly search forward-thinking solutions ensuring a positive and long-lasting impact.

]]> 2023-11-12 20:04:40 UTC https://padlet.com/marcosafulinara/professional/wish/2786333233 Over 10 years experience in marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2786334587 ·       Content creation

·       Brand management

·       Strategy

·       Website redesign

·       Search Engine Optimization (SEO)

·       Web analytics

·       Social media marketing

·       Digital campaign management

]]> 2023-11-12 20:07:44 UTC https://padlet.com/marcosafulinara/professional/wish/2786334587 Personal skills marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2786337487 ·       Creative

·       Customer-focused

·       Autonomous

·       Data-driven

·       Solution oriented

·       Collaborative

·       Storyteller

]]> 2023-11-12 20:13:12 UTC https://padlet.com/marcosafulinara/professional/wish/2786337487 Website redesign marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2786361967 I led the global revamp and launch of the iTero.com website with new design, user experience, and content, which has increased site visibility traffic by over 60% each year

]]> 2023-11-12 21:08:14 UTC https://padlet.com/marcosafulinara/professional/wish/2786361967 Social media marketing marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787523837 I managed all social media which saw a drastic increase in brand awareness and engagement. The organic growth of these channels showed significant growth: Facebook 1300%, Linkedin 1400%, Twitter 7,000% followers respectively

]]> 2023-11-13 15:12:38 UTC https://padlet.com/marcosafulinara/professional/wish/2787523837 Market trend analysis and AI operated tools marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787599129 I am committed to learning the newest marketing trends and tools which can be utilized to help further innovation for future roles

]]> 2023-11-13 15:57:06 UTC https://padlet.com/marcosafulinara/professional/wish/2787599129 Digital Advertising marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787603160 I had the opportunity to work in English and German to work on digital ad campaigns for Jost Transport and Jugenkulturfestival

]]> 2023-11-13 15:59:35 UTC https://padlet.com/marcosafulinara/professional/wish/2787603160 Email marketing marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787604803 At InsideUp, I successfully executed data-driven email marketing campaigns and optimizing for engagement and conversion rates through A/B testing

]]> 2023-11-13 16:00:38 UTC https://padlet.com/marcosafulinara/professional/wish/2787604803 San Diego State University marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787608299 Bachelor’s degree in Political Science and Communications

]]> 2023-11-13 16:03:03 UTC https://padlet.com/marcosafulinara/professional/wish/2787608299 What else catches my eye marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787622496 Fashion design has a special place in my heart because of the different ways that you can tell stories through what you wear. Design gives artists the creative space to express through fabrics and shapes. Inspirations include: Martin Margiela, Helmut Lang, and Rick Owens

]]> 2023-11-13 16:12:43 UTC https://padlet.com/marcosafulinara/professional/wish/2787622496 Get in touch marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787629213 Phone number: +41 78 841 51 18

Email: marcosafulinara@gmail.com

Linkedin: www.linkedin.com/in/marcosfulinara



]]> 2023-11-13 16:17:01 UTC https://padlet.com/marcosafulinara/professional/wish/2787629213 Search Engine Optimization (SEO) marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787665283 With iTero.com I managed SEO for global website in collaboration with an agency and regional marketing teams for the purpose of strengthening our digital ranking amongst multiple major search engines. We launched SEO campaign which led to the growth of the iTero.com global click through rate to 8.3% (industry benchmark is 4.3%)

]]> 2023-11-13 16:36:42 UTC https://padlet.com/marcosafulinara/professional/wish/2787665283 Digital campaign management marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787937691 Events and exhibitions hold significant importance for the logistics and shipping industry. During my tenure at Panalpina, I spearheaded numerous campaigns utilizing social media and web platforms to enhance visibility and boost registration. Employing strategies such as gamification, we introduced the inaugural Panalpina puzzle, disseminated through weekly posts. Users had the opportunity to download and engage with the game once the event was officially launched.

]]> 2023-11-13 19:48:52 UTC https://padlet.com/marcosafulinara/professional/wish/2787937691 Web analytics marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787939970 Data is king! To better understand customers and how effective our marketing efforts are to reach them I have leveraged platforms such as:


  • Salesforce Studio

  • Google Analytics

  • SEMRush

  • PowerBI

]]> 2023-11-13 19:51:01 UTC https://padlet.com/marcosafulinara/professional/wish/2787939970 Brand management marcosafulinara https://padlet.com/marcosafulinara/professional/wish/2787948087 Every brand possesses its unique voice. During my time at Align Technology, I collaborated in generating assets in conjunction with other brands to contribute to the development of brand guidelines and the effective management of the brand portfolio. Our marketing communications team meticulously supervised and reviewed all assets during creation to maintain the correct brand tone and voice.

]]> 2023-11-13 19:58:15 UTC https://padlet.com/marcosafulinara/professional/wish/2787948087