DIOR X BEYONCE by Keira Ruprai

OMNICHANNEL

keiraruprai1 — 2024-01-11 15:18:04 UTC

USP POINTS

keiraruprai1 — 2024-01-12 09:58:30 UTC

THE BUILDING

BRIGHT LIGHTS, GLITER, NETURAL COLOURS

BRAND IMAGE

keiraruprai1 — 2024-01-19 09:45:06 UTC

Holsic approach is making sure the brand is being responsible across the brand. The benefits are increased awareness, customer engagement, increased revenue.

THE BEAUTY OF AESOP

keiraruprai1 — 2024-01-19 10:00:42 UTC

Brand influenced by their favourite neighbourhood in Sydney.
To create a emotional connection its advised not to advertise.
They also advice to adapt to the environment.
Hire people who love your product

VALENTIONO MARKETING

keiraruprai1 — 2024-01-19 11:12:06 UTC

Pink Dream Zendya
Pink Graphics
Painted a whole building in New York.
Took over and cinema and made it pink

ONLINE VM TERMS

keiraruprai1 — 2024-01-19 13:40:08 UTC

. Holistic Branding

. Online Visual Merchandising

. User Generated Content

. Engagement

. Time on Site

. Conversion

. Average Order Value (AQV)

SCHEMES ACROSS CHANNELS

keiraruprai1 — 2024-01-19 14:14:33 UTC

Dior's visuals branding is easy to access what you want to browse. However, I think that the website is quite plan and should have some more aminations.

On their social media they make clear on what their selling. However, I think their social media looks different to their website and the colour scheme they have online.

SCHEMES ACROSS CHANNELS

keiraruprai1 — 2024-01-19 14:29:33 UTC

Prada, Diors competition has a much more engaging website. I think Prada has an eye catching website and it looks exciting. The website is also easy access to different catorgries.

Ffren, London

keiraruprai1 — 2024-01-25 11:11:52 UTC

. They priorates natural materials.

. Good health benefits

. Minimal impact on the planet.

. The store is plastic free.

. 100% natural.

WINDOW DISPLAY

keiraruprai1 — 2024-02-01 11:15:53 UTC

RETAIL CALENDAR - allows the gain profit by using certian dates such as Valentines, Christmas, summer and winter.
WINDOW CONCEPT
THEATRICAL
CONCEPTUAL
SEASONAL
NEW TRENDS
PATTERNS AND COLOURS
SOCIAL/POLITICAL

EVENT PLANING

keiraruprai1 — 2024-02-08 13:50:23 UTC

. Keeping track of small details to make it easier .

. Influencer chosen to speak at the event.

. Create SMART goals.

. Launch

. For regular Dior customers only.

. Influencers and press

. Masterplan. Invite via message and email

OBJECTIVES:

1) TO TARGET INFLUNCERS AND GET NOTICED BY PRESS

2) INVITES TO REGULAR CUSTOMERS BY EMAIL AND MESSAGES.

3) CANPEES AND DRINKS

ON ARIVAL

4) AIM TO MAKE MANY PEOPLE AS POSSIBLE AWARE ABOUT THE EVENT

5) FEELS LIKE A PARTY - COCKTAIL MAKING

NEED ORGANSIER, SECRUITY, SOMEONE TO MARKET, CATERERSS, BARTENDER, DJ

MANAQUIEN COMPANIES

keiraruprai1 — 2024-02-08 13:50:47 UTC

Where is it located? Germany

What is the companies missions? At GENESIS MANNEQUINS long term, trusting business relationships are the driving force behind our desire to improve every day. It is our mission to be a reliable partner who defines trends, develops concepts and designs, constantly generates new ideas, and takes sustainability seriously. We offer passion, precision, creativity, and individuality.

What are the collections offered? Custom made

Price? NA

keiraruprai1 — 2024-02-29 18:25:16 UTC

VM GUIDLINES

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MAIN BODY

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MAIN BODY

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Cover Letter

keiraruprai1 — 2024-03-05 22:37:36 UTC

keiraruprai1 — 2024-03-08 18:52:03 UTC

CV360

keiraruprai1 — 2024-03-08 18:53:00 UTC