2)My thoughts on the pork industry slogan to Pork Be Inspired was most defiantly a strictly tactical move to make the industry be viewed in a better life. Most big pork industry companies as explained in your presentation want to give off the illusion  that they care about animal welfare and follow a moral code but in reality the pigs are in terrible living conditions. 

3)I do believe that this debate will definitely affect other meat industries such as chicken and beef because the same problems that are happening in the pork industry are also occurring with chicken and beef companies. I think the Pork Industry set an example and shed light on to the horrors that are actually going on and this coverage will make the general public hold meat industry companies to a higher standard and expectation as to how they are treating the animals. If change does not happen this will only hurt the companies already damaged reputation more. 

2.Joining the FLA was 100% the right move for Apple or at-least a step in the right direction. This was a tactical move in order to maintain or mend their reputation and try to show their consumers that they care and want to raise their standards as a company. By joining the FLA apple also raised the bar for other technology companies to follow in their footsteps. 

3.Showing the Foxconn factory was a good solution in my opinion because it creates transparency and shows that the company is willing to fix their previous issues. This allows consumers to feel better about the product they are purchasing and employees are able to work in better conditions. I do believe Apple themselves should have formally released a statement that they acknowledge their wrong doings as well. 

3. The Foxconn factory tour was a way to promote transparency and show that they are dedicated to being more honest moving forward. Because I do think there were other options and other ways that they could have gone and avoided giving the tour, I have to say that I applaud the honesty that the tour provides. This kind of honesty can be difficult to find in any industry, especially with large companies and putting all of their cards on the table is a rare occasion.

Great job with your presentation. The way you laid everything out and explained the details of the case really helped aid my understanding of the situation. Here are some of my thoughts regarding your questions: 

1. I think seeing videos like these by the HSUS definitely impact my eating and buying habits. I think there is a balance between eating meat and getting that product out to consumers with the proper treatment of these animals. I think that these videos will continue to push consumers to demand for better practices from farmers and other producers, even if it does bring a higher cost for consumers to get the product. 

2. I think the change in slogan was a good idea. “Pork Be Inspired” definitely has a nicer ring to it and I think makes more sense than their original slogan. Also, it painted the industry in a much better light and was overall more positive, which is a good image to portray to consumers.

3. I do think that this debate will affect other meat industries, like chicken and beef. Not only is society in general becoming more aware of the processes by which they get the food they consume, but people are more willing to pay more or choose certain brands over others if it means that fair practices are being employed. I think that other meat industries can learn from the pork industry by understanding that animal cruelty is not okay and consumers won’t stand for it. They can also learn that finding better, more sustainable, and fair practices will be better and more cost effective in the long run, rather than fighting the change and dealing with legal fees/issues and negative brand hits in the short run.

1. The NYTimes article exposed Foxconn for their unsafe and unfair working conditions. The article highlighted employee and executive interviews that demonstrated examples of the working conditions and how detrimental, both physically and mentally, working in these factories was. 

2. FLA was the right move for Apple because not only was it the right thing to do by its factory workers, but it demonstrated a sense of accountability and Apple’s leadership to hold themselves to a higher standard than they were previously. Additionally, Apple was the first major tech company to join the FLA which set an example for other companies and what consumers should demand of the tech companies they engage with.

3. While I cannot say if the tour of the factory was the absolute best decision, I can say that I think it was a very smart move and definitely helped to show transparency and willingness to do better. It allowed consumers and audiences to look inside and see what was going on which allowed for trust and understanding to be built by seeing Apple take accountability and recognize their wrongdoings and show consumers the steps they were taking to improve.

1. I think that overall, WIETA did well with their response. However, the one thing they did that I do not agree with/wasn’t done well was their attack of HRW. Not only would this be seen as incredibly defensive, but HRW is a pretty reputable organization, which would make WIETA’s attack seem much worse.

2. I think that had WIETA not responded as soon as they did, their campaign would have been less effective. I do not believe that strategic inaction is a response that should be used often, but rather saved for very extreme circumstances. It is better to try and respond as well as you can. Holding off on responding can allow for other voices to frame a narrative, which is then much harder to overcome, and responding quickly shows that the organization is listening and engaging and wants to do better.

3. I do not think it was necessary for WIETA to attack HRW in their response and I don’t think it helped their reputation. I think it added a sense of unprofessionalism and would have been better if WIETA said nothing at all.

2.  I think that the initial slogan name, “Pork. The Other White Meat” sounds so careless and the lack of empathy for animal cruelty amongst pigs truly shows. I think it just gives more emphasis on the distaste that comes with mass production, and although there is no way to really market killing pigs as wholesome, this slogan is an immediate turn off, and it shows lack of care and consideration for humane practices. The slogan “Pork Be Inspired,” in my opinion sounds a bit forceful, yet optimistic, even though it is a ploy to sound more considerate, it does take the spotlight off of pigs being slaughtered, and makes me think more about inspiration for meals. 

3. I do think that this debate will affect other meat industries because the pork industry is not the organization that uses inhumane practices for garnering their animals. Chicken and beef industries, specifically poultry farming, typically have a lot of regular abuse that goes into farm raising and 9 billion chickens are killed in the United States every year, so there is no doubt that cruel tactics come out of this sad reality. I think that the chicken and beef industry can learn from the Pork industry in that people are so specific about where their food comes from and how it is raised. More people are searching for organic, cage free, farm raised, no antibiotic sources of natural meat, and places that are free range. These industries need to be aware of the key publics and the ethical/legal implications that come with animal cruelty. 

1. The New York Times shed light on the abusive, toxic, and mentally harmful working conditions and environment of employees in China working for Foxconn. It gave awareness of the dangerous living conditions of their employees and first hand accounts on allegations of harsh chemicals used in the factory, employee malnourishment, and extensive work hours, which has resulted in Foxconn employees committing sucide because of the ethical issues within the company. 

2. Apple joining the Fair Labor association was the right publicity move and ethical move altogether. It solidified the promise Apple made in defending the rights of their employees that have been subjected to these abusive working conditions. This was the right move for maintenance of their reputation and them being the first to do this will not only look good in the public eye, but encourage other technology brands to follow suit. Having the FLA closely monitor Apple’s supply chains also makes it known to the public that they care for basic human rights, creates transparency, and are protecting the employees affected by inhumane practices. 

3. I think it was a step in the right direction to promote transparency, but you can only see as much truth as the media shows you through specific lenses that are carefully crafted to work in the company's favor. Doing the tour shows the care they have for their employees, and the remorse they had for the toxic work environment that was created in the Foxconn factory. Acknowledging their mistakes, showing advocacy for their employees, and building relationships with the consumers was the right move to rid of any residual suspicious behavior. 

1. I think that WIETA handled themselves in a very responsible and professional manner and was tactful in their response to HRW’s allegations against the working environment within the South African wine industry. I do think that they shouldn’t have denied the allegations and claimed that HRW wrote their article in a “biased manner.” This type of criticism is defensive and can confirm the public’s perception of them as unethical. 

2. I think that WIETA responding to HRW’s report in one day shows the care that they have for their organization’s reputation, and shows tactfulness when it comes to Crisis Management. If the early preemptive action was not taken I do think that the campaign would have been dramatically less effective because it would have allowed further negative coverage based on the HRW report. By acting quickly they were able to rectify the claims and ensure practices that would be beneficial for the employees and wine producers. Their environmental scanning is what made the crisis management more effective, and if the swift issue identification was lacking, then WIETA wouldn’t have worked as fast to establish better wages and environments for workers. 

3. I do not think that it was necessary for WIETA to attack HRW in their response, and I think that it harmed their reputation more instead of helping it because they were defensive, and still made the necessary changes upon HRW’s report. It shows the public that HRW was telling the truth, and action was only taken once the report came out, which in my opinion further damaged their consumer’s perspectives of them. Attacking HRW for telling the truth was wrong, and did not help them in any way, it only showed their denial for allegations which they eventually ensued crisis management for. It also demonstrated their inability to maintain a socially responsible stance when the truth is involved. Other than that they handled the case very well and tactfully. 

Great presentation! 1) I think that WIETA could have taken more appropriate action especially in their response to the HRW. In my opinion I felt that they were more defensive rather than providing factual information in their response. What would have helped them most in their response would be to change their tone.

2) If WIETA waited longer to respond I think it would have been less effective. That being said, if they waited longer I think there would have been the opportunity to develop a more thought out response that could potentially improve their reputation. 3) I do not think it was necessary for WEITA to attack HRW. The attack in their response makes it seem like they are hiding something giving them a guilty look even if they aren’t. I don’t think it was necessary however in this situation I don’t think it had negative repercussions.

That there were unsafe working conditions for their employees 

2. What was FLA the right move for Apple?

Yes, it makes them look like they are caring about their employees and wanting to do what is not only right, but also ethical and safe. 

Was the Foxconn factory tour for ABC's Nightline anchor Bill Weir the best solution for building trust and understanding?

Yes, It makes the public feel as if they have an inside view on what Apple is doing. I think that by allowing cameras inside  it can also make the public feel as if they have nothing to hide. 

Great Job on your presentation!

2) What are your thoughts on the pork industry's slogan change from "Pork. The Other White Meat" to "Pork Be Inspired?” 

I think changing the slogan definitely changed the tone. However, I find it almost ironic. I dont think anything about the meat industry, especially the pork one, inspires me. If anything, it inspires me to go 100% vegetarian. I think it definitely is more uplifting and positive but I also find it misleading if there is little intention to make the serious changes needed to be made in the meat production industry.

3) Do you think this debate will affect other meat industries, such as chicken or beef? What can these industries learn from the Pork Industry?

I think the most important lesson that can be learned is that consumers care where things are produced and the way in which they are. The most important way to gain consumers, is to build trust in publics and take the extra effort in building mutual respect and loyalty. Transparency is key, and taking steps to build ethical sourced food and communicating those steps is the only way to gain traction.

2. I think this was an interesting attempt to reframe the pork industry’s brand. While the new slogan expressed a positive message, it did not erase the negative realities of the pork industry and its practices.
3. I think this debate will, and already has, affected other meat industries. It makes you wonder what controversial or questionable practices other industries are utilizing that we don’t know about. From the pork industry, other meat industries can learn from their response and about how to better address the concerns of consumers. Rather than having defensive and offensive responses, the industries can instead really listen to the consumer and take productive action towards fixing it.