https://padlet.com/makaylalahey299/9uld2u3my43okt01 en-us 2020-05-09 20:25:19 UTC 2020-05-09 21:15:00 UTC hello@padlet.com makaylalahey299 https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561880079 With technology today, companies have modernized their advertising strategies. But by doing so its leaving advertising agencies in the dust. Making larger companies cut ties with them. A big reason for this happening is the accessibility of technology for everyone. The rise of "digital native" generations means there just isn't a need for traditional advertising anymore. Its being dominated by Google and Facebook who currently make up 61% of online ad spending. Other advertising agencies barley hit the 3% mark. With programmatic advertising, companies can make agencies in-house. They now don't need to deal with the hassle of having outside companies. Having advertising in-house means more efficient process in terms of buying and selling. ]]> 2020-05-09 20:42:01 UTC https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561880079 makaylalahey299 https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561892597 People are so used to seeing online ad's on almost every site they're on that some people feel annoyed when they're shown ads that don't apply to them. This proves the power of programatic advertising. It has taken the digital advertising world by storm. As it continues to grow, we are moving closer to disruptors fulfilling their vision. It quickly grew into a B2B and is a driving force among the advertising industry. ]]> 2020-05-09 20:56:22 UTC https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561892597 makaylalahey299 https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561897978 Companies like Facebook, Apple, Amazon, Netflix, YouTube and many more are adding to the complicated landscape where traditional marketing just isn't working anymore. We see many ads in a day, but mostly being online. Ever wondered why you saw an ad on Facebook for a dress after you went on their profile on Instagram? Thats the use of programatic advertising. Its a way more innovated way of using advertising that you just dont need agencies anymore. ]]> 2020-05-09 21:02:55 UTC https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561897978 makaylalahey299 https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561901112 Programatic has brought a huge change in the advertising world. With the end of cookies and ID targeting the in house marketing efforts are pushing towards a new era of online marketing.]]> 2020-05-09 21:06:15 UTC https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561901112 makaylalahey299 https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561906146 Ad buying uses a software where they purchase digital ads instead of going though the traditional process of negotiations and what not. This now makes it less expensive as companies cut down on overhead. The software is also extremely versatile, and advertisers are now able to utilize RTB and can buy guaranteed ad impressions in advanced. ]]> 2020-05-09 21:13:23 UTC https://padlet.com/makaylalahey299/9uld2u3my43okt01/wish/561906146