1. Potential The story is better than most think. The fundamental benefits of microgravity are significant. The fundamental hypotheses are sound. Products from space have evident superior technical performance.

2. Credibility Skepticism exists but can be addressed. Credibility varies. The successes emerged from the previous NASA investments in microgravity commercialization (spinoffs with ROI) are essential to attract commercial interest. More contemporary examples are needed since the value of the past successes is depreciating in some cases.

3. Accessibility & Awareness Awareness is very low. Unless previously involved with spaceflight, the number of commercial and even academic researchers seeking technical solutions in microgravity is very low. Space is perceived as too high risk for private investors. Accessible information is very low. A public, searchable, dynamically updated, commercial microgravity database is needed for easy access of information and to allow companies to do their own due diligence.

4. Interest The interest is considerable especially when the correct message is sent out. There are very promising areas struggling for funding. There are unexplored areas with great future potential. Providing unrestricted application-relevant (rather than discipline) information is critical for attracting high-tech industry. Identifying industry specific infusion points for microgravity driven discoveries is key.

~PALLAVAS
RISHIKA MANNA 
SUMEDHA BOSE