https://padlet.com/40093391/9tycm9kl3l0983p8 Research en-us 2021-03-23 11:39:46 UTC 2024-08-24 10:40:56 UTC hello@padlet.com 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1406540032 “I have a plan 2 save the world,” writes Vivienne. “Capitalism is a war economy + war is the biggest polluter, therefore [we need to] stop War + change economy 2 fair distribution of wealth at the same time… Let’s be clear, U + I can’t stop war just like that. But we can stop arms production + that would halt climate change + financial crash.”]]> 2021-04-12 09:58:46 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1406540032 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1406548651 a limited edition print for the CAAT charity in support of banning arms production. VW discusses in her Manifesto that by not producing arms, it will impact change within capitalism and climate change.]]> 2021-04-12 10:02:21 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1406548651 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1406563943 VW lists a clear and concise approach to the sustainability approach, listing the brands ideas and areas in which they are improving

https://www.viviennewestwood.com/en/our-approach/]]> 2021-04-12 10:08:54 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1406563943 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1406612967 Vivienne Westwood has slowly established a name as being anti capital. This research helped to understand Vivienne Westwood's approach to sustainability as a brand.]]> 2021-04-12 10:30:18 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1406612967 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407159566 July 17th 2019
Outlining Zaras roadmap to sustainability from 2019 to 2025]]> 2021-04-12 13:19:47 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407159566 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407189711 ZARA announced that by 2025, renewable sources will power 80% of the energy consumed by their distribution centers, offices, and stores, and they will plan to transition to zero landfill waste, cutting out single-use plastics from all customer sales by 2023. ]]> 2021-04-12 13:25:34 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407189711 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407200955 Zara is branded a fast fashion brand, outlined on their website is the six year plan to 100% sustainability. 
The website outlined the steps the brand is taking, which fits in with Vivienne Westwood 'Buy less, Choose well, MAKE IT LAST' motto which is why I decided the brands could work well together.]]> 2021-04-12 13:27:34 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407200955 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407332835 Pastels are being carried over seasons to AW Ready to Wear, pastel green, purple and yellow are leading the way with being the fastest rising colours as well as the nudes. The colours are bright which fits with VW colour scheme to stand out.
The patterns that are deemed to be popular are Abstract which also ensures the range could be successful.]]> 2021-04-12 13:50:58 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407332835 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407372589 2021-04-12 13:58:07 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407372589 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407381018 2021-04-12 13:59:39 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407381018 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407388235 Vivienne Westwood sticks to a unconventional style skirt, using the asymmetric hem approach. Zara also is credited for taking risks when it comes to their silhouettes. Skirts is a big part of both of their capsule collections and so upon evaluation they would fit in with this range. ]]> 2021-04-12 14:00:58 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407388235 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407414672 2021-04-12 14:05:46 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407414672 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407477470 WGSN states that trousers, jackets and dresses will lead the way in A/W 21/22 this will be helpful in creating a range as it means I can make the products easy to style across all seasons.]]> 2021-04-12 14:16:48 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407477470 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407534064 2021-04-12 14:26:51 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1407534064 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1426432343 Draft 1 ]]> 2021-04-16 17:19:22 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1426432343 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432059538 The North Face X Gucci 

"Celebrating the spirit of discovery, the Gucci | The North Face collab explores the deeper parallels between the two brands in equipping those who seek adventure, challenging the status quo and quests for self-expression."]]> 2021-04-19 08:22:28 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432059538 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432065974 2021-04-19 08:24:43 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432065974 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432080944 2018
Reimagined British pieces, at accessible prices (Starting from £55)
Both brands are associated with British values and so this collection is a nod towards British Culture.

]]> 2021-04-19 08:29:51 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432080944 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432086867 2021-04-19 08:31:54 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432086867 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432270649 I began making a mind map of potential ideas reflecting on Brands and ideas for range plans. Sustainability is the main centre of all the ideas.
I spent a lot of the time researching the current sustainability trends and charities. 
In reflection, the BOOHOO x ZARA collaboration was not possible as it had no purpose behind it.
I decided that focusing on actual charities could work better.
I decided that in order to conduct my research I will ask which brands people are more likely to invest in. ]]> 2021-04-19 09:37:50 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432270649 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432342920 In the end I decided the best approach was a one off collaboration that would be sustainable and will have a meaning behind each piece. The most important idea is that each piece can be worn time and time again, made well and doesn't belong to a particular season. Vivienne Westwood's 'Buy less, Choose Well, Make it Last' quote inspired me to collab with a high street brand which does stick to seasons but offers more quality products. I chose ZARA as it seemed the most appropriate, the collab will designed keeping in mind Westwood's British values whilst also opening up ZARAs UK market.]]> 2021-04-19 10:08:33 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432342920 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432361501
I finalised my idea today deciding that the Vivienne Westwood x ZARA collab that I started to research the week before is the most interesting and allows me to put what I have learnt into the most action. I have decided on The 'Worlds End' Edit a 35 piece range, sustainably sourced and made in the UK. This gives the range a USP. I started researching the brands approach to sustainability in order to get a feel for how each brand approaches the subject. Vivienne Westwood released a manifesto detailing her brands approach to the next few years and sustainability, which helped me to start putting ideas for how I want to approach the collection. 
I started deciding on the small details, the collection number, how it will be promoted in order to create momentum. 
I began researching each brand in detail as well as the trends that are current and will be for the next few years. I researched colours and patterns so I can start putting ideas together. ]]> 2021-04-19 10:16:34 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1432361501 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1463808362 WGSN reflects on the fact that ]]> 2021-04-27 11:41:27 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1463808362 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508238635 Eco Fabric is the most important part of the range as it is a sustainable range. I used this website to research up and coming fabrics used to produce clothing as it gave the range another USP. The materials I will use to source my range are not often used in the competitions market and so this will intrigue many customers on top of the affordable prices and the rare collaboration. ]]> 2021-05-10 08:20:50 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508238635 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508414182 Blazers & Berets;
WOOCOA
made from hemp, coconut fibres and mushroom enzymes 
ANIMAL FRIENDLY 

Trousers & Dress;
ORGANIC COTTON
chemical free
less energy/water used 

Bodysuit;
BAMBOO LYOCELL
reuses chemicals and water

Handbag & Heels;
APPLE ECO LEATHER
waste of the apple juice industry
biodegradable/waterproof/breathe-able/durable]]> 2021-05-10 09:39:48 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508414182 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508436338 40% of people who answered admitted too shopping for clothes once a week, consuming a lot of clothes throughout the month. The range is designed to target these people in order to create a sustainable option for their wardrobe to wear time and time again.]]> 2021-05-10 09:51:48 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508436338 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508450625 Between NO - A MIX - 100% SUSTAINABLE the answer was 26% meaning that a majority of people do buy from fast fashion high street brands. The high street brands offer trends quick turn arounds but also means a lot ends up in landfill when the trend is no longer a 'thing'. ZARA to fit with their 'join life' scheme offers wardrobe staples to be worn time and time again creating a more sustainable wardrobe for customers going forwards.]]> 2021-05-10 09:59:36 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508450625 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508499037 Constantly thinking of where you're shopping and making sure you have purchased a sustainable option is difficult when you are consumed with cheaper options. From this I inferred that having a sustainable collection obviously placed customers can shop easily and consciously without breaking the bank and knowing they are helping the environment. ]]> 2021-05-10 10:26:36 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508499037 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508506265 This was a helpful research point as it allowed me to understand how to approach my range target points. I knew that I had to source cheaper alternatives whilst still gaining a profit but offering sustainable materials. Many collections can be too expensive and so buying a cheaper alternative is easier but offering a a usual ZARA price makes the range appealing as its what customers would usually opt to pay. I decided to make my range almost a break from the norm whilst also offering basic silhouettes as then it gave more options than you normally would be able to purchase.]]> 2021-05-10 10:30:16 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508506265 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508516775 ZARA is known for its low price on trend options and so creating a range for ZARA meant I had to take a lot of their original brand values into consideration. Asking consumers their budget was important as price is a big part of the appeal of a range. Inclusivity and allowing everybody to have access to a sustainable and exciting range was important and so pricing was a very important part of the decision.]]> 2021-05-10 10:36:03 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508516775 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508526699 The main selling point of a sustainable collection is making it 'season-less'. The patterns chosen are recognisable as Vivienne Westwood, making the pieces associated with the brand rather than the season. Each option can be worn together or separate as its own piece. Many people responded that they would invest in a season-less and capsule wardrobe meaning sustainability could slowly be at the forefront of the fashion industry going on.]]> 2021-05-10 10:41:32 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508526699 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508539564 The answer to this question sat in-between 'Basics' and 'Usual Style'. From this I inferred and research previous ZARA collections and created based on the aesthetic previously used. ZARA is an innovative store and so they tend to lead the way garment wise, therefore I decided to go with a less traditional aesthetic but an iconic aesthetic for the range.I wanted the range to sit in between ZARA classics and Vivienne Westwood ability to stand out.]]> 2021-05-10 10:48:30 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508539564 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508547544 My primary research was helpful in getting an insight to other options and opinions from a range of customers. It helped to decide on price and the aesthetic of the range. Its also helped me to understand the consumer and the way they chose to shop so I can make the experience unique and appealing in order to create a successful range. Sustainability hasn't always been at the forefront of fashion but its now on the turn and its exciting to see that more people are choosing to invest wisely rather than consuming to follow trends.]]> 2021-05-10 10:52:54 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508547544 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508566264 EDITED.com
Checked print for women's clothing is on a rise and so the range will be appealing to consumers. Checked is classic and so is tartan and so the range therefore becomes a staple in a customers wardrobe ensuring wear time and time again. This helps with the goal of the range to offer sustainable clothing.]]> 2021-05-10 11:03:33 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508566264 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508577206 Using EDITED I compared the usual product colours used between both brands and made sure I incorporated this within my range. Black was the most often used colour throughout both brands and mostly neutrals and and darker colours. This was important in the process of the range planning.]]> 2021-05-10 11:09:50 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508577206 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508595323 As well as colours I also researched the products I wanted to include in my range. VW was mostly accessories so I know it is important to include a few accessories in the range. I am deciding to focus on tops and bottoms and then offer one exclusive option such as a dress. Originally I decided to make a 30-35 option range but decided to change to a 14 option range, this was because I wanted to still have the excitement of a select few items instead of a massive collection but the items are inclusive and exciting.]]> 2021-05-10 11:19:30 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508595323 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508609518 Vivienne Westwood is an exclusive brand, it's an age old British designer brand and so a lot of people tend to overlook it as an expensive option. In order to make the fashion industry a more sustainable and inclusive industry a collaboration with a high street brand and their ethic of inclusivity and the sustainability brought by Vivienne Westwood's brand. The mix of both is important and paves a way for the future. ]]> 2021-05-10 11:26:35 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508609518 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508620518 WGSN released a report in Earth Day 2021, showing brands how they can make environmental changes to their brand. I used this a guide to the USPS I wanted to offer for my range. On top of the clothing being sustainable I wanted to offer a sustainable way of transporting the items from store to home and other sustainable parts of the range. ]]> 2021-05-10 11:32:01 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508620518 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508760434 A USP for my range is a reusable tote bag given with each purchase as a free gift. Although ZARA use a paper bag which can be recycled, they often can still end up in landfill. Offering a organic cotton reusable bag that can be a unique extra to the range as well as helping to save the planet.]]> 2021-05-10 12:24:50 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508760434 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508785978 WGSN]]> 2021-05-10 12:32:20 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508785978 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508895782 Carolina Obregon was one of the designers of WOOCOA, she made a blog and used the blog to put into words the process of creating WOOCOA. The material is a wool that is sustainable and animal friendly.]]> 2021-05-10 12:58:20 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1508895782 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1513310416 ZARAs sourcing policy by its owner.
"We work with suppliers across 44 different markets to source most of our products –54% of the factories we work with are close to our headquarters in Arteixo (A Coruña, Spain), mainly in Spain, Portugal, Turkey and Morocco– . This is a complex process, but we follow a clear principle: always source responsibly and sustainably']]> 2021-05-11 13:39:48 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1513310416 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1513508874 2021-05-11 14:19:43 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1513508874 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1513587363 A website that I used to decided how I will source my range, INDITEX, is known for their home ground productions and ability to have a quick turn around]]> 2021-05-11 14:35:26 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1513587363 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530922704 Today I started pestle and swot. This week I’m going to get the main basis of my INP done. Including the comp shop and customer profile. Getting the basis of the INP done will help to progress quicker through the weeks. I struggled with the Comp shop as instead of actual brands and shops I had to compare the other designer and high street collaborations. Finding current and on trend collaborations was difficult as they are far and few between. I researched the sustainability of the collections and any other extra USPS they had to offer. The customer profile was very easy to establish, finding a customer I knew would shop at both ZARA and Vivienne Westwood was made easy via Instagram and I made sure to use ACORN backup. This week I finished the start of my presentation and I’ll be ready to move onto the range plan next week.]]> 2021-05-17 12:31:46 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530922704 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530933956 Using my research surrounding trends, pattern and colour mixes I began to create the range plan this week. I chose to make my range smaller from 35 choices to 14, this being as it makes the range feel exclusive but the availability makes it inclusive. I decided based on my EDITED research that a too heavy range is a good idea as it creates more options. I chose my designs based on VW iconic style and then on current wardrobe essentials that will stick around for a while according to WGSN research. I have began editing my CADS ensuring I make note of print and colour mix. My range is very tartan heavy but still has a mix off plain and other Vivienne prints. I decided on a few accessories as Vivienne is known for her accessories such as bags and jewellery. I retaught myself photoshop as I had forgotten from project 3 and I decided to try a different way of editing. I found this way much more easier than the previous way. I completed half my range this week focusing on the more elaborate pieces and leaving the basic pieces of the collection till next week. ]]> 2021-05-17 12:34:59 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530933956 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530948614 This week using the research on the range plan I started on my moodpboard and trend board as well as the key colours and colour palette. I chose to go for classic autumn colours but also a variation on these colours so the items can be worn throughout the whole year. A lot of my inspiration has come from Vivienne Westwood A/W 21 Ready To Wear collection showcased on Vogue. Using WGSN I noticed the trend of checks and jewel tone colours so I picked on this as the range is released towards winter.As I was researching I noticed a lot of younger online presences wearing ZARA as well as Vivienne Westwood and I made sure when picking my cads to go with items that were commonly featured on their social media accounts. I chose the main patterns that I will include in this collection this week, deciding to stick with a classic tartan and then a stand out testament fabric for Vivienne Westwood.  ]]> 2021-05-17 12:39:02 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530948614 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530990420 I had my halfway meeting this week. I finished my range plan earlier in week 5, and so I had moved onto my price allocation, washing line and store grade but after a conversation with Jumana I have decided to go back and add to my collection. Instead of the original 14 pieces I now have 20 pieces focusing on more accessories and a selection of bottoms. Expanding the range was a good option as it showcases more options for the customers and will hopefully create a more interesting collection. Adding the extra pieces was not difficult as I chose to add more basic pieces fitting the idea its a range the customer can wear time and time again. 

Once I had reflected I decided that the original red blazer did not work for my collection as the print I used wasn't coherent with the rest of the range plan. ]]> 2021-05-17 12:50:19 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530990420 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530991411 This week I began the final edits on sections of my INP. I always have struggled to reflect and so this time I made it one of the important jobs, I spell checked and made sure everything made sense.I made sure very section was to the best of my ability. I decided to do this now as it meant less checking for when I came to the deadline day. I also finished my marketing this week, I chose how I was going to present my pop up shop, the USPS and the floor plan. I decided that each order would come with a reusable tote which branded not only the logo, but the quote 'I am not disposable' ]]> 2021-05-17 12:50:36 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530991411 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530992183 This week I have spent my time editing the small parts of my INP. I re-edited my business plan to ensure I have the most information presented as well as my Harvard referencing alphabetically ordered. Improving my business plans means I will be able to achieve a better grade. I finished my evaluation this week, concluding the range and the research as well the key skills I have improved and learnt throughout the last eight weeks. I am slowly reviewing everything against the checklist provided to ensure I have every single deliverable to the best standard possible. Tuesday I spent the day making the last possible edits before handing in at 5pm. I am impressed with my time management this project as I have used to do lists and constant checks to ensure I will not run out of time. This project is successful to me as I have had time to reflect and make any changes without any panic and knowing I had time for other feedback from Jumana.]]> 2021-05-17 12:50:47 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1530992183 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1531021098 I decided to change this blazer as the British flag print was not used elsewhere and so it stuck out amongst the tartan and the 'true punk' range.This week I also started my sourcing, I have all the information on the range plan including COO so I decided to start on my critical path as well as the pros and cons of sourcing from Europe, where ZARA currently sources most of their products. I made sure that each process is sustainable to fit with the collection and the USPS of the collection. On Sunday I decided to go over my business plan to update it and ensure it is as good as it can be.]]> 2021-05-17 12:57:20 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1531021098 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537213256 As the range will be showcased in ZARA, it made sense to review the ZARA layout. I chose the Oxford Street store as it is the flagship therefore it has the newest and most updated stock. The layout struck me the most. The store wasn't crowded by displays, it was well lit and the stock was colour arranged with options for outfits. The store was mostly white and black with centre tables. The tables offered a selection of sizes making sure S to L was available. The store was well stocked and there were staff available to ask for more sizes. Covid-19 has limited numbers of customers allowed in a store because of social distancing, the store conforms to this and therefore makes the entire shopping experience a pleasureable experience. ]]> 2021-05-18 19:18:55 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537213256 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537296249 From the store visit I took inspiration for my pop-up shop. As I want to keep the whole collaboration on brand with both, using the set up for ZARA whilst showing Vivienne Westwood inspired clothing will tribute to both brands. The mannequins showing outfits on offer whilst also creating a focus point and break up from the hanging rails. This also gives customers another way of styling outfits, more options with an outfit means it will be more than once. This adds to my range as it promotes sustainability, the main point of the ZARA X Vivienne Westwood range.]]> 2021-05-18 19:42:23 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537296249 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537457901 ZARAs join life range is the approach to less impact on the world. When completing my comp shop I noticed around 50% of the products were a part of the Join Life project. ZARA promotes it amongst their other ranges and blends it into selected outfits as a way to incorporate sustainable items into everyday styles. The Join Life project not only focuses on the products but also the people behind the products, the work put into the ranges. Acceptable living wages and equal opportunities. ]]> 2021-05-18 20:35:41 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537457901 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537513240 The current collaboration is sectioned to itself, it was interesting to see this as I could gather an idea of how I would approach my marketing aspect to the INP. The packaging gives me inspiration for my ranges label and the approach physical stores will take to promote the range. In the three stores I noticed that any collaboration has also been mixed with other ZARA pieces. This is where I took a lot of my range inspiration from as I decided to make sure the sustainable range meant each piece could be worn time and time again. Mixed with other ZARA products and worn season after season. ZARA have chosen to collaborate with another major UK brand that has a big history and no matter the changes in the industry still holds a place in the industry.]]> 2021-05-18 20:57:23 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537513240 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537538118 ZARA is transparent about their materials used in production. Every item that belonged in the Join Life project has some sort of record to what materials were used and if they could be traced, one of the most important factors of sustainability. ZARAs transparency is important to this range as I can take influence from this for my own INP and showcase the materials I have selected and allow customers to see the conscious choice they are making as consumers. ]]> 2021-05-18 21:07:34 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537538118 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537568078 Upon research both online and in store one of the most popular country of origins for ZARA is Turkey. I noticed this in a majority of the labels, these also happened to be most of the Join Life project which means Turkey is good choice to source the sustainable Vivienne Westwood x ZARA range from. This way I will be able to ensure Sustainable conditions as well as sticking to how ZARA tend to source their other garments from.]]> 2021-05-18 21:20:47 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1537568078 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1554307294 Draft 2]]> 2021-05-24 16:11:18 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1554307294 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1555034085 2021-05-24 19:05:56 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1555034085 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1555034963 I was excited at the design of these totes and upon reflection had decided its a good add on to the sustainable range. I progressed massively this week, and I feel in a comfortable position for the deadline next week. Throughout the next week until the 25th I will continue to spell check and ensure that my INP is completed. ]]> 2021-05-24 19:06:09 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1555034963 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1556976106 Final Edit.]]> 2021-05-25 09:32:00 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1556976106 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1556984361 2021-05-25 09:36:40 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1556984361 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557046958 Using this is discovered Apple Eco Leather, the industries collaborated in order to produce a leather from waste fruit waste. "Which integrates organic apple peels into the skin of the material, which makes it an Eco-Friendly alternative for those who care about the environment and animal life. Through this technique, we are able to use less PU making it an excellent choice for customers with environmental awareness that care about the environment."]]> 2021-05-25 10:09:27 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557046958 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557059619 2021-05-25 10:17:22 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557059619 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557064590 When researching I chose to find other brands that have chosen to promote a sustainable range, KENZO has created a collaboration with WWF in support of animal extinction rates. I took inspiration from this as I also chose a designer brand and chose the sustainable route.]]> 2021-05-25 10:20:09 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557064590 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557070875 WGSN released a report on Earth Day 2021 to address brands on how to promote sustainability to their consumers. A positive message or positive experience can influence similar purchases in the future, from the same brand. Creating a bigger customer base.  ]]> 2021-05-25 10:23:54 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557070875 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557103103 Gen Z are listed as the most conscious of clothes production but also on the other side of the scale as the most fast fashion consuming generation. "People under the age of 25 make up 41% of the world’s population and wield a dizzying $4.4tn spending power globally, according to a 2021 report by social media platform Snapchat. Over the next five years, this spending power will increase as they reach financial maturity."]]> 2021-05-25 10:44:17 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557103103 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557107905 The Gen Z customer is the most socially and economically conscious generation, marketing towards Gen Z using their means of marketing such as experiences that create social media excitement as well as promoting the range on social media.This also influences the choice of my high street store, ZARA is big on Tik Tok, amongst influencer culture and social media itself, collaborating the brands together means ensuring a successful range within the target audience. ]]> 2021-05-25 10:47:32 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557107905 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557114463 Even major department stores such as Selfridges are investing in shopping sustainably. Introducing a resell for designer goods and making sure the windows promote a sustainable future for the fashion industry.]]> 2021-05-25 10:51:31 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557114463 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557120489 Patterned trousers seem to be in trend and so are re wearable throughout the seasons, this fits my range as it means the garment can be worn time and time again. Using a classic silhouette that can be dressed up or down will ensure this.]]> 2021-05-25 10:55:18 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557120489 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557129272 Blazers are in constant style, although occasionally they dip due to season or social problems at the time, COVID meant that loungewear came in and any other garment was left behind. Introducing blazers into the product mix means there are more options for the customer.]]> 2021-05-25 11:00:29 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557129272 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557137399 Body-con dresses are now coming back into fashion as places open up after Covid restrictions. A body-con is classic wardrobe essential so a Vivienne Westwood twist would be a new and welcome add to any wardrobe.]]> 2021-05-25 11:05:01 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557137399 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557382507 2021-05-25 12:48:49 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557382507 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557386634 According to edited, ZARA offer mostly women's clothing across their UK market, out of the 15,688 products 7,203 are women's and 3,129 are mens. Unisex kids is the second most designed for. I took inspiration for my range for this as it means I can mostly target my range for the woman market. ]]> 2021-05-25 12:49:58 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557386634 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557427511 Sustainability on the runway has influenced a large part of the range. Vivienne Westwood is a designer brand and often features on the runway. "The latest offering from punk's Great Dame included all of Vivienne Westwood's signatures - plaids and clashing colors spliced with Rococo prints. An almost entirely sustainable collection with 90% of garments crafted from materials with a reduced impact on the environment, including denim made from organic, undyed cotton"]]> 2021-05-25 13:01:49 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557427511 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557434109 2021-05-25 13:03:39 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557434109 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557536711 Forbes reported in 2018 that ZARA succeeds because it focuses on puling customers in rather putting product out. I focused on Zaras customer service and have tried to reflect this throughout the project. The range was smaller as it focused more on detail and what the customer wanted rather than the end profit. ]]> 2021-05-25 13:28:09 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557536711 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557568944 "responding to the needs of our customers through the best experience"
On Inditex online they address the customer service for all their brands, including ZARA. They claim to ensure the customer is at the centre of every business model and so this is important for the range too. The customer has to be at the centre of every decision. I can make sure of this by using my survey results as well as a comp shop and exploring ZARA myself.

]]> 2021-05-25 13:35:44 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557568944 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557813405 2021-05-25 14:29:32 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557813405 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557822880 Final Edit.]]> 2021-05-25 14:31:35 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557822880 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557838884 "For this reason, KENZO is partnering with WWF to support their work towards the TX2 goal, which aims to double the number of wild tigers by 2022, the next Year of the Tiger in the lunar calendar.
Composed of essentials – sweatshirts, t-shirts and tank tops – this new capsule collection is made of 100% organic cotton certified by the Global Organic Textile Standard (GOTS). For each piece sold, KENZO will donate US$10 towards the TX2 goal."]]> 2021-05-25 14:35:08 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557838884 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557865807 2021-05-25 14:41:03 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557865807 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557907286 GREENS / REDS / BLACKS]]> 2021-05-25 14:50:34 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557907286 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557917724 The silhouette of wide leg trousers are becoming a major trend over the next few years and so I have taken this into account when choosing my CADS and the range plans.]]> 2021-05-25 14:53:01 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557917724 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557962027 Mini skirts are coming back into fashion, through out summer and into autumn mini skirts in all designs and patterns will be on trends. I will use this for my range as a basic core item, to be able to use time and time again.]]> 2021-05-25 15:02:50 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557962027 40093391 https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557993783 Tote bags are the most popular in AW 21/22, they are reusable and they are an everyday piece. Offering a one off piece Vivienne Westwood X ZARA tote is important as it gives the range something exclusive.]]> 2021-05-25 15:09:57 UTC https://padlet.com/40093391/9tycm9kl3l0983p8/wish/1557993783