https://padlet.com/40093431/9tlf9z5jtppv75j6 en-us 2020-10-29 14:56:00 UTC 2026-01-03 17:38:40 UTC hello@padlet.com 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/873448111 Canada Goose is an established Canadian brand, formed in 1957 and sells luxury apparel. Designed originally to be worn by travellers in the arctic, their garments are now popular worldwide, the warmth and durability of them appealing to those in the UK, especially in wintertime. ]]> 2020-10-29 14:57:16 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/873448111 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/873456283 Canada Goose products only vary from jackets and coats to accessories such as hats and bags. ]]> 2020-10-29 14:59:01 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/873456283 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/873466091 This article, taken from the Canada Goose website, shows a full history of their brand and how they have become what they are now. The first products from CG were garments such as snowsuits, woolen vests and raincoats, specifically designed to keep arctic travellers warm. The 1970s saw the creations of a volume-based down filling machine, allowing their products to be created in mass. They have only expanded the brand and their product lines over the years and this has resulted in a continuous rise of sales.]]> 2020-10-29 15:01:11 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/873466091 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/873578838 This link shows how Canada Goose are pushing their sales through the use of the brands sustainability. ]]> 2020-10-29 15:24:39 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/873578838 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904835282 Arcteryx page on purpose of their company, what they do and how they differ from other competing brands.]]> 2020-11-09 16:16:50 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904835282 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904841228 Arcteryx is a global design company which, like Canada Goose, is based in Canada, in North Vancouver, BC. They specialise in performance apparel, outerwear and equipment. In a way, Arcteryx and Canada Goose are extremely similar brands. The logo and name of both resemble mammals. Arcteryx refers to the first reptile to develop feather for flight. The logo is based on the fossil of the bird. ]]> 2020-11-09 16:18:05 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904841228 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904853374 According to Wikipedia, Arcteryx has "over 80 brand stores globally, with these key cities: Vancouver, Toronto, Calgary, New York, Seattle, Beijing, Hong Kong, Tokyo, London and has a retail presence in Key resorts such as Chamonix and Whistler. ]]> 2020-11-09 16:20:36 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904853374 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904863018 Arcteryx began as a climbing gear retail store as seen in the Wiki article below. The name was changed to reflect the company's vision of creating disruptive "evolutionary" innovation within the outdoor products industry. ]]> 2020-11-09 16:22:36 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904863018 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904878637 Alongside brands like Canada Goose, many garments from Arcteryx come with a hefty price tag. Although I am looking to place a luxury retailer in my localised town, Arcteryx is not as well known as brands such as Canada Goose or Moncler - would it work as well in my town? It is also worth mentioning that it is predominantly still worn as sports and outdoor clothing, whereas other brands I am researching into have proven popular simply as luxury garments for a mass population. Branded as a more expensive North Face. ]]> 2020-11-09 16:25:54 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904878637 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904909947 The name moncler is taken from an abbreviation of Monestier-de-Clermont, which is an alpine town near Grenoble, France. Like the other two brands I have spoken about, Moncler started as a simple, everyday brand used to protect workers from the cold.]]> 2020-11-09 16:32:13 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904909947 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904935562 Vogue is highly well respected and read by millions all over the world, many reading this article may feel inclined to visit Moncler, Vogue have done lots of other articles on them too. This will ensure that alot of people will be aware of the store if I place it in my town. ]]> 2020-11-09 16:37:28 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904935562 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904954412 Moncler's report on Sustainability within their brand. It is important that the brand I place in my town uses sustainable methods to create and source materials for the garments. 100% of purchased down was DIST certified. 98% of the Moncler stores worldwide had LED lighting, which is important to note as this must be integrated within the pop up shop. ]]> 2020-11-09 16:41:16 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/904954412 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/930853791 Arcadia -  Online Visual Merchandising Manager. 
Roles include:

- Ensuring product is appropriately merchandised for E-commerced campaigns, homepages, emails and features.
- Working with stakeholders across the business to get products live on the website.
- Actively identifying opportunities for improvement and deriving key insights for the wider business to utilize.
- Use google analytics, excel and other tools and instill a culture of data driven decision making.


MUST HAVE

- Track record in eCommerce merchandising and site optimisation.
- Significant experience translating trading plans, brand guidelines and journeys to deliver improved product awareness, purchase intent and relevancy.
- Experience and passion for fashion retail.
- Strong visual and aesthetic awareness with a love for optimising digital customer shopping experiences
- Excellent communication skills (written, verbal and visual) with a naturally collaborative style.]]> 2020-11-17 09:16:11 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/930853791 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931160560 Looking at differences on Verge Girl and Selfridges in terms of their omni channel marketing. ]]> 2020-11-17 11:10:46 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931160560 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931164256 Easy to navigate and true to brand identity, the VergeGirl mobile site speaks to the target customer by displaying new in items and making their front page into an arty display. The three icons at the bottom make it an easy shortcut to instantly shop for new in and all of the Verge Girl stock without having to hunt too far and proves to be a smooth shopping experience.]]> 2020-11-17 11:12:24 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931164256 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931174285 Like the website, the Christmas advertising brings in the customer straight away and makes them aware that Selfridges is a trusted place to order gifts from. The read and shop button is a clever way of advertising different features that they offer including their rental service which is perfect for seasonal parties. At the bottom of this there is different gift and appropriate christmas items such as wine, bluetooth speakers, photo booth and karaoke kits, further proving that a buyer can get alot more than just clothing and accessories from here and can build their seasonal holiday just from this website alone. The search bar along the top makes it simple for customers to instantly find what they are looking for, as the mobile site lacks the links to different areas at the top.]]> 2020-11-17 11:16:52 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931174285 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931176138 The Selfridges web design is easy to navigate and everything is clearly stated on the page. The same advertisement shows with the same links, however shopping for specific items is alot easier, due to the links along the top that bring drop down bars to show different areas such as women and menswear, home, accessories. The search bar in the right hand corner also makes searching for anything on the site extremely accessible. The icons next to this also make it simple to access a wishlist, basket and personalised account page. ]]> 2020-11-17 11:17:43 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931176138 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931185755 On the website of Verge Girl there are more advantages listed as soon as you enter the home screen. On the mobile design it simply said 'Shop without regrets' however here we can see that they also are offering free shipping and easy refunds and returns. Offering advantages to shopping such as free shipping is sure to keep a customer on the page, as they don't have to worry about additional costs to their purchase. As well as this, it promotes customer loyalty, if you didn't have to pay for shipping the first time you shopped here, you may feel more inclined to shop here again - and also tell others about the great benefits of shopping on Verge Girl. Like Selfridges, the links at the top are easy to navigate and you can see all the different areas of the website, as well as a search bar and wishlist service. ]]> 2020-11-17 11:21:59 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931185755 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931197326 To ensure the brand has success in a localised town I have looked at Holistic approaches for it. My pop up shop is going to be located in Guildford which is a localised town in Surrey. There is a new development situated on the high street which incorporates a more modern touch to the town - Tunsgate Quarter. In my plan I have decided to place the Moncler shop here, as more high end shops are starting to be built here and therefore would attract the target customer. As well as this, the modern architecture and surroundings means that Moncler would fit perfectly here and not look out of place and therefore fit with the current brand identity. In my store I have decided to sell mainly the basics that would appeal to the customer however as Guildford is a hub that is only 30 mins away from London, the town also attracts people that may have a higher disposable income so I will be incorporating a small collaborative section that Moncler do with a variety of designers so there is an exclusive range available and offers something different for the high street. With the store I will make sure that it links with the season. I am launching in the winter time as this is when the store will take a high percentage of its annual take and give an option for those to buy luxury christmas gifts. To fit with this there will also be a small accessories section that would be perfect for 'stocking fillers' come christmas time. The windows will have snowy semantics that link to the seasons that may change to rain as this links to the general weather of the area at this time of year. This creates many brand touchpoints which will therefore increase awareness, loyalty and increases revenue. Throughout the store there will also be QR codes as well as on the tag of the clothes that if scanned will take the customer to the website, allowing those that shop to explore more of the collection and therefore establish long term relationships. The experiential section will mean that it's not just yet another brand moving into the high street but it will show that Moncler have more to offer than other competitors and builds long term memory with customers who will hopefully go on to tell others. ]]> 2020-11-17 11:26:53 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/931197326 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935723051 1st carrier bag invented by Margaret Knight, in 1871. Invented in Massachusetts and she then quickly went on to invent a machine which folds and glues paper to form the flat bottom brown paper bag. 1912 saw the invention of the shopping bag by a grocer in Minnesota, Walter H. Deubner. He noticed that customers purchases were limited to what they could carry therefore he reinforced a paper bag with cord handles. By 1915 he was selling over a million shopping bags a year.]]> 2020-11-18 09:11:05 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935723051 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935735128 They must be made from recyclable materials. Used for marketing and advertising, therefore should reinforce brand identity and be eye catching and innovative. Must stand out but be sustainable.]]> 2020-11-18 09:14:51 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935735128 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935755154 SIngle use plastic bags sold by retailers has dropped by 83% since the carrier bag charge has been implemented. Recycled plastic is now used by some retailers. ]]> 2020-11-18 09:21:11 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935755154 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935769312 This article is good inspiration for the design of my own carrier bag, as I am aiming to make the whole purchase something special for the customer to have and something that can be proudly reused for ages. Balenciaga sells a leather version of their reusable carrier for $1100 as it has become so iconic. In the future this may be an idea for the brand? "outrageously expensive and hard to come by"]]> 2020-11-18 09:25:56 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935769312 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935805324 This packaging is extremely similar to the look i'm going for with my Moncler bags. I like the idea of the bag that doesn't have straps but has ovals die-cut from the body of the bag. The reasoning behind these bags was to acheive an androgynous appeal, which I also think can relate to my brand, as although there is separate women and menswear it is easily worn unisex and there is not a distinct gender line. ]]> 2020-11-18 09:37:15 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935805324 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935896121 As the existing branding for moncler is extremely sleek and simple, I am keeping to this to match the brand identity however also changing it in a way that makes it exclusive to the pop up store and isn't recognisable to the brand already. I have decided to do this due to the difference in stores, my store is going to be extremely modern with harsh lines which is evidenced on the logo. I will be printing onto the back however instead of a block colour I will use the image of mountains that I am consistently using as a background for the text and I think that is all that's necessary to relay the exclusivity and importance of the brand. As Moncler is big on sustainability the bag will be crafted from recycled card. This will also make them easily reusable. The handle will be crafted from black dyed grosgrain ribbon, this is alot sturdier than regular ribbon and comes with a ribbed finish. I feel the simplicity will catch peoples eyes, and keep some mystery towards the brand, and make some want to find out more. ]]> 2020-11-18 10:06:40 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/935896121 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/936041989 Communicate brand values, reinforce brand identity. For moncler, high quality material with an elegant interface. For my swing tags I am once again keeping it simple to fit with the brand identity, I am making the heading on the front larger than on the bags. To acquire a luxury tag I am using thick card and found a website called colorplan which shows different ways of embossing these. For a more textured tag I have decided to use a granular effect. I have also decided to do different swing tags for the genius collection and collaborations that I am going to be selling instore. My normal swing tags are going to be very simple so I am looking to create a more exclusive swing tag for a more exclusive range.  ]]> 2020-11-18 10:56:17 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/936041989 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948149256 I made a small mindmap just showing a few different roles of VM that I am particularly interested in. Under each role I have just written a few jobs that these roles entail and what is required to succeed in them! I enjoyed looking at these as it gives me ideas on where my strengths lie and what I would like to work and improve on for the future. ]]> 2020-11-21 14:52:20 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948149256 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948149476 In terms of different VM roles in the industry, I have had a think about where my current skills lie and what I need to improve and work on in order to have success in a role that I am most interested in. The roles that appeal to me the most are generally quite creative roles that require knowledge in different softwares such as Photoshop and Illustrator. Although I came to this course knowing nothing about these programmes, I have a desire to learn and be able to adequately use them. To do this I have downloaded Creative Cloud and have got Skillshare therefore I can have lessons on how to do the basics and then move on to more specific things. I will start this after our current project so that hopefully by the end of the year there is a clear progression in my ability to use adobe. In the roles I looked at alot require good communication skills and ability to work in a team. I believe that I am already good at both of these as I enjoy working with others and sharing ideas, and I am fairly confident in speaking in front of a group of people and pitching my own ideas. For any VM role it is always important to keep up with current trends and industry news and I already do this often so wouldn't find that a problem at all. ]]> 2020-11-21 14:52:31 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948149476 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948150476 I have written a small piece about the science of VM and how this fits with my localised pop up store.]]> 2020-11-21 14:53:16 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948150476 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948150639 2020-11-21 14:53:24 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948150639 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948150924 One of the areas that our group visited was Coal Drops Yard in Kings Cross. It is a destination for Shopping and visiting different restuaurants and mixes independent stores with signature brands. ]]> 2020-11-21 14:53:37 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948150924 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948159223 The layout of the Coal Drops Yard stores is different to anything else found in London. It mixes cobbled streets with brick arches and industrial buildings. ]]> 2020-11-21 15:00:28 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948159223 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948159283 The interior of the stores gives a nod towards the exterior by incorporating brick walls and industrial beams and floors. This makes each of the stores completely unique. A variety of stores are run here, below is a wine store showing that there is more to see here than just fashion boutiques, Coal Drops yard has alot more to offer. ]]> 2020-11-21 15:00:31 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948159283 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948159339 Each store shows its brand identity in a multitude of ways. Below is a small plant store that appeals to the modern buyer and can be suitable for homeware or gifts, again showing a variety of stores that Coal Drops Yard has to offer. ]]> 2020-11-21 15:00:35 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948159339 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948160735 I used this article on why Moncler garments are so expensive and used this in my strengths section. The article delves into how the brand have succeeded in making stylish yet well insulated jacket that sell to modern day consumers. ]]> 2020-11-21 15:01:44 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948160735 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948161213 2020-11-21 15:02:07 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948161213 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948161541 For my floorplan I chose to follow an exhibition layout as this is quite normal for luxury retailers. To achieve this I am leaving plenty of empty space in the middle and showcasing mannequins in glass cabinets wearing the new trends. On the tables I will have small accessories mannequins also. I am using the perimeter space as the place where I store most of the product so the customer can follow the wall around. ]]> 2020-11-21 15:02:23 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/948161541 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/955859564 My PESTEL analysis on Moncler and the fashion industry in 2020.]]> 2020-11-24 12:12:32 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/955859564 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/955866405 Article showing how unsustainable the fashion industry is even in 2020. This supports my points in my environmental section of my PESTEL]]> 2020-11-24 12:15:33 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/955866405 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/955940614 My SWOT analysis on Moncler as a brand.]]> 2020-11-24 12:46:44 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/955940614 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/956236435 An article on visual storytelling through the use of window displays. Led lights are a great way of inviting customers in, and this is an idea that I will use in my window for Moncler. Light installations are also great as well as themed displays such as woodland. For my window design I am incorporating the alpine theme of Moncler to keep with the original brand identity and show purpose for the garments being sold inside. ]]> 2020-11-24 14:08:01 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/956236435 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/956865783 My first annotated window design idea. I used the rule of 3 here to make impact and the strips behind were designed to be strobe lights. My window designs are fairly minimal to create impact and fit with the brand identity. ]]> 2020-11-24 16:23:39 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/956865783 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/956867155 The second window design I did was more focused on womenswear and incorporated Moncler's brand identity by using framed photos of mountains and snowy settings. I designed the frames to be made from white strobe lights and the rest of the window to be dark. Also to fit with brand image. ]]> 2020-11-24 16:23:57 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/956867155 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/956868002 This was the final window design I have done and the one that I am going to be using for my digital window design. I chose this window for a few reasons. Like the first sketch I did it uses the rule of three which is proven to create impact. The coats are going to be orange to fit the theme of the pop up. I am also going to incorporate marble imagery as this is highly on brand and promotes it as a luxury store. The window is going to show the customer durability and use of the items that they sell and the warmth of the coat as arctic conditions are suitable for the clothes. The background will be black to bring attention to the garments. The coats are going to hang as I don't want to use mannequins as I feel it is unnecessary to show off the coats. The three are going to be separated by white strobe bar lights that illuminate the window. There will also be spotlights above each garment to highlight it further and make it stand out from the dark background. ]]> 2020-11-24 16:24:10 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/956868002 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/965694647 Coal Drops Yard also offers niche stores that are hard to find anywhere else in London, making it a hub for unique buyers. This is a knife store that sells products from different London-based designers, giving a nod to where the store is based and making it a completely unique store. The VM used in here also makes this instagrammable as it is such a different layout compared to other stores selling the same products elsewhere.]]> 2020-11-27 13:45:31 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/965694647 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/965699054 Each store here offers something different for the customer to try and buy. This particular store offers the visitor to try out the product before buying, a clever marketing skill which can ensure sales and means that the consumer can go home trusting the product that they have purchased and will allow them to then spread the word.]]> 2020-11-27 13:48:13 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/965699054 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/973475427 This article shows how COVID has impacted luxury retail businesses and how people are more interested in second hand shopping for these items as it is tough times financially for many.]]> 2020-11-30 21:11:30 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/973475427 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/973500242 Moncler have successfully brought out an innovative collaboration project which I am including in my pop up store. This is a massive opportunity for the brand and could go in many different directions. Different designers create completely unique collections for the Genius project and this rotates very often meaning that there is always something new and exciting for the consumers to buy into. This is also very limited therefore increases massively in value secondhand and becomes a timeless piece. ]]> 2020-11-30 21:19:42 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/973500242 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/973511497 2020-11-30 21:23:22 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/973511497 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/973630377 Raw materials and the fact that the high pricing of them is most definitely going to continue]]> 2020-11-30 22:06:59 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/973630377 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975141471 Boxpark in Shoreditch is a retail and food park made out of old shipping containers. It contains purely pop ups and concept stores. The concept of the stores all being made from containers means that all the shops are the same size therefore the VM of the brand identity is important as the store is essentially at first a small, blank canvas. ]]> 2020-12-01 11:29:40 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975141471 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975151065 Alot of stores in Boxpark are gift stores. The way the products are visually placed creates an ambience that makes the customer feel inclined to buy more, as the ornaments and lights etc all fit together perfectly. ]]> 2020-12-01 11:35:12 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975151065 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975158343 All the Boxpark stores have the same facia meaning that the interior of the stores is really important for the brand to stand out amongst others and show brand identity. They all differ completely despite having the same exterior. ]]> 2020-12-01 11:39:06 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975158343 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975163967 This brand has used their minimal brand image to fit in with the Boxpark look and exterior. It is still effective despite the minimal changes as it looks modern and clean and the plants are helpful to draw customers in. ]]> 2020-12-01 11:42:18 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975163967 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975173493 The upstairs is used for bars and restaurants - both floors flow together with the black and white arrows and lines and the consistent size and structure of the stores within the building. It is easy to follow round and to visit each store. Despite the stores not having specific windows as such, each brand uses different methods to attract customers in, whether that be sticking things in the small window area, or putting objects outside the store.]]> 2020-12-01 11:47:39 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975173493 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975179161 Regent street holds alot of flagship stores and bigger stores for brands. Usually alot of money gets spent on the windows of these stores due to the amount of tourists that visit this street each year. As the stores are so big it is also an opportunity for the brand to show off the brand identity as a whole and get creative. This coach window shows the launch of a Basquiat collection. Decals are the main attraction and the actual garments are shown behind. The infamous Basquiat dragon has been used to appeal to a wide audience. ]]> 2020-12-01 11:50:52 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975179161 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975187463 The Kate Spade window stays very on brand and is simple yet effective. It is an open back window with just the baubles acting as a mock background however you can still see into the store. The clothes being shown on the mannequins are bold and capture the brand of Kate Spade immediately with the polka dot print as well as fitting in with the season. ]]> 2020-12-01 11:55:29 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975187463 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975194477 Levi's have used their window on Regent Street as a way to promote sustainability and immediately tell the buyer how the clothes are made. This appeals to a modern audience as in the past couple of years there has been a large push on sustainability and alot of people now primarily look for this when buying clothes.]]> 2020-12-01 11:59:29 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975194477 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975203387 Canada goose have used a simple window that captures the brand well. The photos fit with the brand image and the garments shown are suitable for the season. You can see the coats in the back so the buyer can see more of what the store has to offer as there are not many garments shown in the window. ]]> 2020-12-01 12:04:37 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/975203387 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976261267 Explains the impact that covid has had on employment. I have discussed this in my economic section of my PESTEL. Loss of jobs means lack of spending and lack of disposable income so makes shopping at luxury brands difficult. ]]> 2020-12-01 16:14:47 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976261267 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976284676 This article looks at how Brexit can affect trade and therefore affects retail companies - there is a loss of connection with distribution.]]> 2020-12-01 16:19:01 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976284676 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976294657 Furlough schemes and how this has affected workers and retail. Applies politically on my Pestle. Means there is a huge loss of jobs and many out of work. ]]> 2020-12-01 16:20:46 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976294657 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976319365 This article is explaining the benefits of having sponsorships within brands and how it increases brand awareness and pushes sales. ]]> 2020-12-01 16:25:10 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976319365 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976334520 This discusses the major impact that COVID has had on eCommerce sales due to bricks and mortar having to shut for multiple lockdowns and people staying at home. This means that alot of people have started exclusively shopping from home. ]]> 2020-12-01 16:27:52 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/976334520 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977731502 This article was helpful when creating my floor plan and deciding the best ways to lay out my store. It goes through each type of layout and how to lead a customer through]]> 2020-12-01 21:21:43 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977731502 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977799879 initial floor plan sketch]]> 2020-12-01 21:44:35 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977799879 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977800529 initial fixture layout sketch]]> 2020-12-01 21:44:50 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977800529 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977811599 To help with my research I analysed an existing canada goose window as it is a similar brand to Moncler!]]> 2020-12-01 21:48:51 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977811599 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977812541 I also analysed the instore VM and looked at how they used a grid design]]> 2020-12-01 21:49:15 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977812541 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977814981 I analysed an arcteryx window to help with my research and see what similarities there are to Moncler]]> 2020-12-01 21:50:11 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977814981 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977816031 I also analysed the inside of an Arcteryx store for comparison]]> 2020-12-01 21:50:36 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977816031 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977819145 To help with my initial research on Moncler I decided to analyse an existing shop front so I could take ideas for my digital window. Things such as the marble exterior I wanted to keep therefore added it to my own window]]> 2020-12-01 21:51:46 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977819145 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977821106 Also analysed the inside of a Moncler store. The exhibition layout and the mannequins in glass cabinets were both ideas I use within my
own pop up store as I think it captures the brand image well]]> 2020-12-01 21:52:33 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/977821106 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979141325 I made a mindmap on modern vm and how it has changed in past years to where it is now in 2020. ]]> 2020-12-02 09:59:13 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979141325 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979143990 Notes on brand research for Canada Goose and pros and cons of putting it in the localised town I am using]]> 2020-12-02 10:00:34 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979143990 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979147046 Notes on how to successfully portray a brand and its identity in stores]]> 2020-12-02 10:02:11 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979147046 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979148864 These are some notes I made on different brands typography and how they successfully work to portray their brand image ]]> 2020-12-02 10:03:06 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979148864 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979156900 This explains the problematic tendencies of fast fashion and how it is not sustainable or ethical in the long term. Used this for the social aspect of my Pestel. Alot of big fast fashion companies sponsor celebrities who endorse their products and therefore this seriously increases the demand for fast fashion products. ]]> 2020-12-02 10:07:09 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979156900 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979166638 Technological advances have made it possible for each and every customer on an app to be personalised, this creates customer loyalty as it allows the shopper to make quick and easy purchases.]]> 2020-12-02 10:11:48 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979166638 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979171883 It is shown that secondhand ethical shopping may be due to take over fast fashion. I added this to my environmental column of my PESTEL as this seriously impacts the environment and stops mass waste. ]]> 2020-12-02 10:14:19 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979171883 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979175812 This article shows how luxury brands such as Chanel are increasingly aware about using things such as renewable energy in their stores and being more sustainable. ]]> 2020-12-02 10:16:13 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979175812 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979188991 Consequences for brands that have security breaches and breach GDPR rules. High fines to pay: added this to my legal column]]> 2020-12-02 10:22:26 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979188991 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979359666 Creating unique attributes that set a company apart from its competitors.]]> 2020-12-02 11:51:49 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979359666 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979362435 Interacting with customers using a combination of indirect and direct communication channels - websites, stores, catalogs, mail, mobile etc.]]> 2020-12-02 11:53:05 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979362435 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979363971 Focus on providing the customer with a seamless, united experience whether they're shopping online or instore. ]]> 2020-12-02 11:53:59 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979363971 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979365276 Commercial transactions conducted electronically by mobile phone.]]> 2020-12-02 11:54:44 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979365276 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979366740 Sales linked to customer data. You can learn about customers, their preferences and shopping behaviour.]]> 2020-12-02 11:55:20 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979366740 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979368518 A simulated experience that can be similar to or completely different from the real world.]]> 2020-12-02 11:56:05 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979368518 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979370511 Process of using personal data to provide tailored experiences to shoppers of products in a retail environment. Every path to purchase is different.]]> 2020-12-02 11:56:53 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979370511 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979373036 The network of physical objects that are embedded with sensors, software and other technologies for the purpose of connecting + exchanging data with other devices + systems over the internet. ]]> 2020-12-02 11:57:55 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979373036 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979375077 Rendering of digital images or data onto real life objects. Augmented changing rooms - people can see themselves in the clothes without actually trying them on. ]]> 2020-12-02 11:59:09 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979375077 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979382602 Visual representation of clothing built using computer technologies and 3D software. ]]> 2020-12-02 12:03:39 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979382602 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979384120 Fostering change to the fashion system and producing garments with greater ecological integrity and social justice. Looks at effects of the production of clothing on the environment and use of pesticides in growing cotton, other natural and sustainable fabrics. Dyes used for colours, water and waste treatment, using recycled materials. ]]> 2020-12-02 12:04:34 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979384120 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979395277 Languages and discussions and conversations that centre around a particular subject in society]]> 2020-12-02 12:10:33 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979395277 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979397686 Social identity, shapes + silhouettes changing, future trends, celeb influence]]> 2020-12-02 12:11:49 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979397686 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979401553 Lower environmental impact of fabrics used]]> 2020-12-02 12:13:52 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979401553 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979402985 Manufacturing old products into new ones as a form of recyling]]> 2020-12-02 12:14:39 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979402985 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979410268 Awareness and approach to fashion which considers the processes and resources required to make clothing. Focuses on sustainability, involves better quality garments that will last for longer + values fair treatment for people, animals and planet.]]> 2020-12-02 12:18:24 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979410268 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979414285 Garments that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form. ]]> 2020-12-02 12:20:28 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979414285 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979417042 Implies that all materials and products in society are used and circulate among its users for as long as possible, in an environmentally safe, effective and just manner. ]]> 2020-12-02 12:21:52 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979417042 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979419548 Still growing and dominating the high street and online. Delivers cheap clothes that resemble designer pieces. Often uses influencers to promote trend driven items at low prices. This comes at a cost to the planet and workers. Because the garments are so accessible it changes our perception of the lifespan.]]> 2020-12-02 12:23:03 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979419548 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979423138 How the cotton was grown, How workers are treated and paid as well as their safety. (No sweatshops, child labour, worker abuse of slavery involved). Covers a range of issues such as working conditions, exploitation, fair trade and sustainable production. ]]> 2020-12-02 12:24:48 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979423138 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979434470 Codes + conventions - signs of whatever conveys meaning. How meaning is created and communicated.]]> 2020-12-02 12:30:16 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979434470 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979444325 Help push sales for products. Displays different seasons. How people travel round a store, store layout, creates an overall image. Crucial link between brand, consumer, product + environment. Is a form of visual communications which stimulates senses. ]]> 2020-12-02 12:34:39 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979444325 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979452745 Cutting out 'noise', creates a white space for the product to stand out. Mimicks ease of digital space.]]> 2020-12-02 12:38:05 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979452745 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979454604 Ease of digital shopping into retail space. Offers option of instore computers and mobile apps. See and feel product but be able to also see entire brand collection.]]> 2020-12-02 12:38:51 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979454604 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979459128 Offers more than just a store. People can meet socially. Collaborating - brands can promote within affiliate stores. Builds long term memory and loyalty with a brand. ]]> 2020-12-02 12:40:51 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979459128 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979462899 USP - what makes your product or service better than competitors?]]> 2020-12-02 12:42:34 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979462899 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979467531 Can add scheme to back wall, cannot see into store]]> 2020-12-02 12:44:33 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979467531 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979469631 Can see into store, sculptural]]> 2020-12-02 12:45:23 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979469631 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979471015 Some backdrop but isn't taking up the whole of it, you can see some of the store.]]> 2020-12-02 12:45:57 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979471015 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979475241 Created throughout the store so that the customer can be led to all zones.]]> 2020-12-02 12:47:47 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/979475241 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/980352220 2020-12-02 16:04:49 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/980352220 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/980352577 2020-12-02 16:04:53 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/980352577 40093431 https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/980353929 2020-12-02 16:05:08 UTC https://padlet.com/40093431/9tlf9z5jtppv75j6/wish/980353929