-The uncertainty of the Brexit deal could create more expenses for Harrods or EU based fashion brands.

-MPs from various parties called on the British government to take actions in order to tackle throwaway ‘‘fast fashion’’. (https://www.theguardian.com/fashion/2020/sep/15/mps-urge-government-fix-throwaway-fast-fashion-trend-sustainable)

Economical -
-Due to the ongoing COVID-19 pandemic lot of households are facing economic uncertainty and the demand for premium and luxury brands could decrease.
-Harrods can see a sharp decline as U.S. and Asia based tourists, which nearly account for 70 percent of the department store’s revenue, will not be eager to visit Britain during the pandemic. (https://www.retailgazette.co.uk/blog/2020/11/harrods-reorganises-terms-of-200m-credit-line-due-to-lockdown-2/)

Social -
-With the rising Black Lives Matter movement, lots of brands and corporations are looking to be more diverse than ever.

-People don’t want to spend money on luxury goods during the pandemic.

Technological -
-Being one of the most famous retailers in the UK, Harrods is expected to offer the best technological innovations to its customers to help increase their shopping experiences.

-With government restrictions Harrods and other retail stores are forced to improve their online shopping experience.

-Having multiple restaurants inside its store, Harrods can and will offer food delivery service as more and more people tend to order their food to their homes rather that visiting restaurants physically. (https://www.thegrocer.co.uk/online/harrods-launches-rapid-food-delivery-service-from-knightsbridge-store/650528.article)

Environmental -
-More and more fashion brands look to become more sustainable and environment friendly as the public becomes more and more conscious about the fashion industry’s effect on pollution.(https://www.sustainyourstyle.org/old-environmental-impacts)
-MPs from various parties called on the British government to take actions in order to tackle throwaway ‘‘fast fashion’’. (https://www.theguardian.com/fashion/2020/sep/15/mps-urge-government-fix-throwaway-fast-fashion-trend-sustainable)

Legal - 
- Harrods is selling many international brands. Thus, is affected by international shipping laws and regulation changes caused by Brexit and Covid-19 pandemic.