Content Marketing by Chris Meylan https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0 How would you explain Content Marketing? en-us 2018-09-28 08:47:40 UTC 2026-02-03 12:44:47 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/26535728/f64ad1451bef4a8e8b15d9d3f8ff0159/Sales_and_Marketing_icons_content_marketing1_1.jpg Victoria https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337861602 Content Marketing is when content is placed online to specifically stimulate (pull) customers in so that they will be at the ZMOT stage towards a product. Then the value proposition can be showcased as well leading customers to purchase and experience it (FMOT & SMOT). It is used to encourage people to share the content and bring more stimulus to many others eventually.]]> 2019-03-05 12:22:55 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337861602 Alison https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337861835 It is about creating content on your owned media, when a potiential customer is searching and during their Zmot, it will bring them to your owned media]]> 2019-03-05 12:23:45 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337861835 Shabrina https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862047 Content marketing is a marketing strategy where the company plan, create, and distribute their content that is able to attract the right target / intended audience, then encourage them to become customers.
There are 2 concepts, push and pull. Push marketing is the way of the creator publishing their product to let people know about it. And then pull marketing is the way people get attracted to the content.
]]> 2019-03-05 12:24:31 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862047 https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862147 Inge
content marketing is pull marketing in include sharing information, educational information etc on internet in order to attract customer.]]> 2019-03-05 12:24:54 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862147 christie https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862281 Content marketing is aiming to attract people by its content which is images, videos, text ect.
By the content people that are searching online they would have the probability to see the contents and thus inspires them or attracts them.
]]> 2019-03-05 12:25:21 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862281 Kai https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862322 Content marketing is a pull marketing, it atttacts people to visit your owned media, all the content published on the owned media can make people be interested in your product or service.]]> 2019-03-05 12:25:32 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862322 Kobi https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862465 Content marketing is creating content such as video and picture to attract customer into company’s owned media]]> 2019-03-05 12:25:54 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862465 Suzan https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862467 Concept marketing pulls customers, attracts them, it is owner media, which could be presented in a form of pictures, texts, videos etc posted on a webpage of a business. It differs from a traditional marketing, when a message is pushed to a customer, it is too obvious and usually involves paid media ]]> 2019-03-05 12:25:54 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862467 Indra https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862532 When a company posts interesting content for the audience stimulating them to research more about this and bringing the target market to the owned media]]> 2019-03-05 12:26:11 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862532 Aleksandra https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862637 Content Marketing it's pull marketing where you attract customers to your owned media by posting interesting content. The content published could be videos, pictures...

]]> 2019-03-05 12:26:35 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862637 Bianca https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862657 Content marketing is mainly part of the customers' ZMOT, it includes everything that can be found on the website, instagram page, youtube, twitter. In fact it has this pull factor which is important to attract people and if the content is really good itcan make them further talk about you (publicity).]]> 2019-03-05 12:26:38 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862657 Ken https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862733 It is a type of marketing, where the user publishes eye-catching information about their products or services to pull their target market towards them during the ZMOT]]> 2019-03-05 12:26:53 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862733 Serene https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862803 Content marketing is a pull method which uses owned media (i.e. video, pictures, words) to attract customers, when customer is searching information of ZMOT, it will directly guide them to owned media.]]> 2019-03-05 12:27:13 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862803 Aksinya https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862852 Content marketing is a marketing tool that helps to stimulate the interest and to engage potential and existing customers to owned media of the organization by creating and distributing the valuable and relevant content.


]]> 2019-03-05 12:27:24 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862852 Derek https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862878 The company encourages customers to go to the company OWN Media to know about the company's products by creating content.]]> 2019-03-05 12:27:30 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337862878 Ermin https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863014 Content marketing is  a strategic marketing. Mainly create some or propaganda valuable content, attract a selected benefit from the masses, so as to achieve profitability.]]> 2019-03-05 12:28:02 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863014 Machi https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863064 Content marketing is pull marketing that pulls consumers to your owned media. Such as blogs, YouTube video, search engine and social media. Content marketing will influence to ZMOT. ]]> 2019-03-05 12:28:11 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863064 Scott https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863088 a type of marketing that involves the creation and sharing of online material (such as videos, and social media posts) that does not promote a brand but is intended to stimulate interest in its products or services.]]> 2019-03-05 12:28:14 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863088 Jay wenjie_wang https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863218 Anything on the internet. Including the e-book, Vedio and education article. Sharing and get from the internet. The company use it as owned media, give the information to the customer.]]> 2019-03-05 12:28:35 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863218 Nick https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863261 Content marketing is, put your content (whatever it is, could be pictures, a good reviews from customers, explanation of your hotel, products or services, ) online, in order to attracts more customers and influences people’s stimulus and ZOMT, and motivates your customers to share the good experiences, and let more people know]]> 2019-03-05 12:28:44 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863261 Shelly https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863358 Content media is creating content online such as picture to attract customer to your owned media.]]> 2019-03-05 12:29:04 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863358 Xavier https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863387 Content Marketing is a pull marketing strategy that aims to attract people by its images, text, videos etc. in there zmot status ]]> 2019-03-05 12:29:11 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863387 https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863415 Michael
Content marketing is to create a content such as pictures, videos, blogs and post it on the company's own media to attract potential customers to browse the company's own media towards their product.]]> 2019-03-05 12:29:19 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863415 Angel https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863624 Content marketing is a strategic marketing approach focused on creating and distributing focus on online audience such as video, blog, photos. To let more audience visit the company’s own media(ZMOT) ]]> 2019-03-05 12:30:03 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863624 Noah https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863732 Content marketing is a strategic marketing approach focused on creating and share like YouTube video blogs and atrrack the attention from the potential customer]]> 2019-03-05 12:30:22 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863732 Alexandra https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863752 Content Marketing is represented by all information provided in the online environment. This type of marketing can be referred to as pull marketing since it attracts potential customers to your owned media. It can influence customer’s in their journey, especially in the ZMOT when they are actively searching for a specific type of information. It can be presented in several forms such as pictures, information, videos etc.]]> 2019-03-05 12:30:27 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863752 Kyo https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863764 Content marketing is a method to reach out to the customer with a sepcific interests at ZMOT stage. By providng information about a certain destination or a product, it helps customers to make decisions to proceed into FMOT stage. It can also be done in a shared media form, where consumers upload their feedback or review of the products.]]> 2019-03-05 12:30:29 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863764 Sandy https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863881 Content marketing is different than traditional products marketing efforts like sales collateral and other product specific information. Content marketing includes e-books, video  entertainment that answer specific questions people have and provide them with something they cannot get elsewhere. It is best way to turn your product.]]> 2019-03-05 12:31:05 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337863881 Robin zhaomin_li https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337864009 It is about attract the customer through the online platform to be at the ZMOT stage, and lead them to purchase and experience the product, at the end, writing the content to attract other customers.

]]> 2019-03-05 12:31:35 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337864009 Sharon https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337864103 Content marketing refers to create and distribute content on your owned media, when a potential customer is searching information during their ZMOT, it will bring and attract them to your owned media.]]> 2019-03-05 12:31:58 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337864103 Henry https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337864284 Content marketing is when company creates their own content on their owned media in order to stimulate consumers to enter the ZMOT,  and eventually pull consumers to their products/services.]]> 2019-03-05 12:32:39 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337864284 Julie https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337864761 Content marketing helps companies build sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to buy from companies in the future and it’s also attract consumer to your own media.]]> 2019-03-05 12:34:35 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337864761 James https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337865066 Content marketing is a type of marketing which can stimulate customers interest by its products or service also is the key to customer acquisition  (such as videos , blog, and social media posts)  great content also means that customers will be excited about your product .]]> 2019-03-05 12:35:55 UTC https://padlet.com/cmeylanSHMS/9sb6rq3iu6n0/wish/337865066