I would bring back the box from the first rendition of the logo, maybe make it look more like a shipping box. I would make the orange of the current version reddish, and maybe take the second designs font and use that.

I would like to take the current font and make it shift from red to blue in a gradient stye, take the three stars back into the design and maybe add some sort of futuristic design an oval behind the word. I would add the stamp design of the first one to hint back to its food based roots of sending different foods to places like China and Manchuria, but it wouldn’t align with the companies current direction.