Job Seekers Guide: Intro-Chapter 3 by Carol Wilson-Duffy https://padlet.com/carolwilsonduffy/week4DiscussionQuestions Discussion Questions en-us 2016-09-16 17:53:52 UTC 2025-12-18 18:46:16 UTC hello@padlet.com ◦Group A- On page 4, you read about Vance Packard and his critique of advertisers using consumer motivational research. The author states, “Today’s market research is broader and more well-intentioned.” What does Heisler mean? carolwilsonduffy https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124441491 2016-09-16 17:55:42 UTC https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124441491 Group A  -How can marketing researchers help companies? carolwilsonduffy https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124441758 2016-09-16 17:56:26 UTC https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124441758 Group B- If I am going to create a product or a service, from a marketing research perspective, what would you tell me to do? carolwilsonduffy https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124441927 2016-09-16 17:56:51 UTC https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124441927 Group B- Looking back at the history of marketing research, who were the main players and what factors have influenced how marketing research is done? carolwilsonduffy https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124442023 2016-09-16 17:57:07 UTC https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124442023 Group C- If I am going to start that business in another country, or if I want to sell globally, what might you suggest I consider before I do that? carolwilsonduffy https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124442074 2016-09-16 17:57:15 UTC https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124442074 Group C- Imagine you are a job interview, and you are asked the following question, “ As a marketing researcher, what do you know about your target audience or consumer? (What is it they need?) carolwilsonduffy https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124442275 2016-09-16 17:57:52 UTC https://padlet.com/carolwilsonduffy/week4DiscussionQuestions/wish/124442275