promotes accurate consumer information before you buy products and services, and product safety, . What a business says about its products or services in advertising or tells you is important for consumer protection.
THe fair trade act is a consumer protection and competetion law. The was to make global markets work well for consumers ensuring competetion between fair deasling buinesses

the products or services are supplied and acquired in trade

it is fair and reasonable that the parties are bound by the contracting out provision

An example of breaking the fair trade act 1973 is if a company (JD) sell there product online to  customer and they don't deliver or send or send the item they are creating unfair practices of the fair trade act under the demand of accepting payments with intention of supp

Unfair practices are selling methods that mislead you. Unfair practices which are illegal under the Fair Trading Act include:

This is where a person is judged or treated unfairly due to their gender. Sex discrimination can be ether direct or indirect, it can also be in the form of harassment or victimisation.
You are protected from this  when at work, using public services as healthcare or education
using public transport
joining a club or association 
contact public bodies

The act states you must not be discriminated against because you are a particular sex:somone believes you are the opposite sex ,or you are connected with someone of a particular sex

Direct sex discrimination can be to treat a person less favourably due to their gender. For example, if a man was more qualified than a woman for a certain job however the woman gets the job due to employer preferring to have a woman in the position. This means the women has been chosen because the employer prefer women where this is unfair because she had less qualifications.

Indirect sex discrimination is where a company has a particular rule or policy that will put a certain person/sex at a disadvantage to meet the policy’s. An example of indirect sex discrimination is if an employer requires everyone to work full time throughout being in the company this could be very hard for some women if they have a child as maybe they would want to move to part time after giving birth to help with child care and to not miss the early stages of their child’s life. Other examples are company may apple only certain height and weights for the job which is against decimation to people who don't meet the requirements

Victimisation: an example of victimisation is if an individual complains about ether of the above and then due to that is being treat differently/unfairly due to the complaint.

If sex discrimination occurs in a business it will lose both custom and workers. If workers start to leave it means the company will have to try to employ new staff however if the old staff start to speak out this could stop people applying to the business ultimately leading to short staff meaning less work will be done. If the staff or customers who are being discriminated against take the business to court and win the could receive a sum of money which the company may not be able to lose also the court case could come to light of the public stopping people wanting to use this certain business ultimately losing income and could lead to closure.

secxual harassment: this falls under act of sex discrimination, A women may be entitled to same pay and perks of colleagues but behaviour from others towards her is unacceptable and to far this would be breaking the discrimation law because she's been treated differently jus because shes a different gender to other works so they lookj down on her

This discrimination is when you are treated unfairly due to one of these things:
This act could mean your colour or nationality and you cant bettered unfair for either of them , example white British worker and a black Jamacan worker , where the biritsdh worked asre abusing and treting the lack worker differently just because of his race,

-colour

-nationality

-ethnic origin

-national origin

racial group

Race discrimination is very similar to sex discrimination as it could stop people wanting to work for and use the company, however in severe cases of racial discrimination not only could the individual take the company to court but the individual who is committing the offence could be reported to the authorities which they would then take on the case. The business could be taken to court and the awarded sum in the past has been so large that the business could be closed immediately. One court case awarded a sum of $156 million to the victims of racial discrimination whom worked for coca cola. This sum is obviously very large due to the amount of people and the size of the company however some claims would amount to too much meaning closure in business.

Direct discrimation, when somone tretas you unfairly in a situatroin because your race, if JD wont give job to you because your a certain race this is discrimation.

Harassment , this occurs when a worker is being humiliated/offended because they are certain race.

Victimisation

This is when you are treated badly because you have made a complaint of race related discrimination under the Equality Act. It can also occur if you are supporting someone who has made a complaint of race related discrimination. 
For example the young man in the example above wants to make a formal complaint about his treatment. His manager threatens to sack him unless he drops the complaint.

This type of discrimination is much harder to understand as disability is a word which is used often for the wrong things and sometimes people do not know of every time of disability for example someone who has had long term mental health issues but have since overcome them is still classed as having a disability under the equality act but someone who has a serious addiction to non-prescribed drugs such as alcohol is not classed as having a disability under the act.

Disability discrimination for employers: As both employer and employee would understand that there is the possibility that the individual cannot perform certain tasks due to their disability however if the employer starts to leave the individual out of certain areas which are not effected due to his disability and is doing so due to that reason then that is unfair on the individual. A company could also not have access for disabled people this could really anger people meaning they are losing the opportunity to hire certain people and also losing custom as people cannot gain access to the area they want losing the company business/money. If a company is found to discriminate against disabled people not only will they drop out of fondness with customers and employees but they could be taken to court for things such as financial loss or even damage to feelings. In some cases companies can be less favourable to disabled people if they feel it is an health and safety problem but they will need to provide a reason. An example of disability discrimination is if a person in a wheelchair is denied access into a pub which safe for the person.

Direct discrimination, is when someone is treated diffrently and not well as other people because of there disability,emploer wont employ someone because they are disabled,

This act states that if someone is being treated unfair, treated different at work because they have disability or treated unfair in anyway for there disbality  its breaking the act.

It breaks down into three different sorts of treating someone 'less favourably' because of:

Failure to make 'reasonable adjustments'

An employer failing to make 'reasonable adjustments' for a disabled job applicant or employee is one of the most common types of disability discrimination. If adjustments are 'reasonable', an employer must make them to ensure its workplace or practices do not disadvantage a disabled job applicant or employee already with the organisation.

Employers should ensure they have rules in place to prevent disability discrimination in:

http://www.acas.org.uk/index.aspx?articleid=1859