1. What product/ service?

2. Dealing with what problem? / a solution to what problem?

3. Its functions/ benefits? (related to no.2)

4. Target market

5. Marketing strategies

6. OPTIONAL: members positions (CEO, marketing manager, etc.)

7. Other additional info (as needed)

Main product: solar-powered portable charger.

Comes in standard & premium versions.

Premium features: faster charging + multiple USB ports.

Includes warranty & after-sales support.

2. Pricing

Standard model: $50

Premium model: $80

Launch period will have special discounts to attract customers

3. Location / Marketing strategy

Main office & production facility in Jakarta

Chosen for good infrastructure & skilled workforce

Will focus on e-commerce for nationwide reach

Future plans include international expansion

4. Promotion / Marketing strategy

Heavy focus on social media marketing (IG, FB, TikTok)

Planning collaborations with eco-friendly influencers

Will create tutorials & customer testimonials

5. Competitors & Solution

Main competitor: EcoCharge & SolarEase

Solution: Producing product with better quality, good customer service & sustainability focus

6. Target Market

Individuals: Eco-conscious people, outdoor enthusiasts, and those needing portable tech.

Corporates: Companies aiming to reduce carbon footprints and implement CSR initiatives.

Regions: Starting in Indonesia, with plans for international expansion.

Criteria: Aged 20-50, middle to upper class, modern lifestyle, and eco-friendly mindset.

F&B Coffee Tuku

Functions/Benefits:

To help customers enjoy conducting meetings.

Target Market:

Young adults, university students, and employees (ages 17-30).

Marketing Strategies:

• Introducing beverage options other than coffee.

• Digital marketing through social media.

• Adding food or snack items.

• Finding high-traffic (strategic) locations.

• Designing spaces suitable for Instagram posts.

Member Positions:

• CEO: Chandra Afriyadi

• Marketing Manager: Nurul Lailatul Fatchiyah

• Finance Manager: Alipi

• Operations Manager: Hagi Mulero

• Supervisor: Lily Nur Hikmah

  
  

Brand : Natur-E Republic Aloe Vera

Target Market : All People and Gender

Marketing Strategies : Using Media Social, and Marketing Plan Activity

Nature Republic's Aloe Vera Soothing Gel is a popular product, so they've likely used a mix of strategies to market it effectively. Here's a breakdown of likely strategies and some ideas for the future:

- Emphasis on Natural Ingredients: Highlighting the 92% aloe vera content and its natural soothing and moisturizing properties. This appeals to consumers seeking natural skincare solutions.

- Product Positioning: Positioning the gel as a multipurpose product for face, body, and hair. This increases its value proposition and appeals to a wider audience.

- Affordable Pricing: Maintaining a competitive price point makes it accessible to a large consumer base, especially younger demographics.

- Attractive Packaging: Utilizing bright, clean packaging with images of aloe vera to convey freshness and naturalness.

Brilliant! is an education technology company that offers a range of learning solutions for students, teachers, and parents. The Brilliant application is a application that provides fun and interesting learning material videos and combines interactive learning with gamification elements.

2. Functions/ benefits

Brilliant! is an education services provider that offers a variety of products and services to students, teachers, and tutors.

3. Target market

Main target market is Generation Z, who are known for being digital-savvy, making Brilliant's products easy to accept.

4. Marketing strategies

1) Digital Marketing

a. Social Media Campaigns: actively uses platforms like Instagram, YouTube, TikTok, and Facebook to engage students and parents with creative and educational content.

b. Influencer Partnerships: Collaborating with local influencers and celebrities helps Brilliant! build credibility and reach a wider audience.

c. Search Engine Optimization (SEO) and Ads: The company leverages SEO and paid advertisements to ensure its website and app rank high in search results.

2) Gamification and Interactive Features

a. To make learning engaging, Brilliant! incorporates gamified elements such as quizzes, points, and leaderboards into its platform.

b. Interactive live classes and discussion forums encourage active participation and retention.

3) Affordable Pricing and Freemium Model

a. Brilliant! adopts a freemium model, offering free content to attract users while providing premium subscriptions for more comprehensive services.

b. It often provides discounts, promotions, and scholarships to make its offerings accessible to a larger audience.

4) Partnerships and Collaborations

a. Government Partnerships: Brilliant! will collaborates with local governments to support public education initiatives and teacher training programs.

b. Corporate Tie-Ups: The platform partners with corporations for employee upskilling and educational sponsorships.

c. Telco Partnerships: Bundling their app with mobile data plans makes it easier for users to access their services.

5) Offline and Online Integration

a. Brilliant! combines online learning with offline resources, such as printed learning materials, to cater to areas with limited internet access.

b. It also hosts webinars, educational events, and workshops to build community engagement.

5. Member positions (CEO, etc.)

1) CEO (Chief Executive Officer): Maharani Alyaza Saskia Putri

2) COO (Chief Operating Officer): Dimas Arief Rachmawanto

3) CTO (Chief Technology Officer): Adrian Hidayah Siregar

4) CMO (Chief Marketing Officer): Rafi Pangestu

5) CFO (Chief Financial Officer): Maiyana Br Purba

6. Price list

• Kindergarten : IDR 50.000 - IDR 75.000/Month

• Elementary School: IDR 75.000 - IDR 100.000/Month

• Junior High School – High School: IDR 125.000 - IDR 175.000/Month

• University: IDR 200.000/Month

• Premium: IDR 250.000 - IDR 300.000/Month (with greater rewards and access to personal tutors).

7. Competitors

Ruangguru, Zenius, Quipper, Pahamify, etc.

8. Location

Karet Kuningan, South Jakarta.

2. Sudarwati (Business Analyst)

3. Maya (Manager)

4. Aditya (Business Development)

5. Zahwa (absent)

Discussion

1. Company profile

• Company name: Sweet Divine.

• Vision: Create a comfortable environment for customers to enjoy high-quality coffee and cakes.

• Mission: Provide excellent service and build community relationships through coffee shops.

2. Products and services

• Main products: Espresso, cappuccino, cold drinks.

• Extras: Pastries and snacks.

• Innovation: Seasonal specialties to maintain menu variety.

3. Pricing strategy

• Strategy: Competitive pricing at slightly below competitor averages.

• Price:

 Regular coffee: IDR 15,000.

 Special coffee: IDR 25,000 – IDR 35,000.

4. Location

• Locations considered: Dago, Bandung.

• Access: High foot traffic, close to local businesses and schools.

• Target: 17-45 years, students & workers

• Reason: High visibility and easy access for target demographic.

5. Promotion strategy

• Promotion via Instagram and Facebook as well as collaboration with local influencers.

• Create a loyalty program to increase repeat visits.

6. Competitor analysis

• Main competitors: Wheel’s and Armor Coffee.

• Competitive advantage: Community-focused atmosphere.

7. Operational plan

• Need to select skilled baristas with customer service expertise and establish a training program to maintain quality standards.

8. Financial projections

• Startup costs: Equipment purchase, location rental, and marketing costs.

• Revenue: Based on projected customer traffic and average spend per visit.

Conclusion

The next step:

• Complete the draft business plan no later than 25th December.

• Conduct further market research if necessary.

• Prepare funding options materials to be discuss on the next meeting.