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      <title>Week 6 &amp; 7 - RSPCA Video Campaign by yikkar chan</title>
      <link>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4</link>
      <description>Made with charm</description>
      <language>en-us</language>
      <pubDate>2020-10-05 05:55:58 UTC</pubDate>
      <lastBuildDate>2020-10-05 06:55:59 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>1. Identify and define a target audience for the video</title>
         <author>chanyikkar</author>
         <link>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802007109</link>
         <description><![CDATA[<div>Primary audience: People who want a kitten/ cat <br><br>Secondary audience: General public who may want to have a cat in the future. </div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-05 06:03:14 UTC</pubDate>
         <guid>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802007109</guid>
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      <item>
         <title>2. The message structure drafted based on the AIDA concept</title>
         <author>chanyikkar</author>
         <link>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802017153</link>
         <description><![CDATA[<div>Attention: Be clear the video is about how to have a Kitten &amp; Cat. At the very beginning, showing kittens and cats with family/couples to attract target audiences' attention<br><br>Interest: Having question pop up like "Want to adopt a kitten?" or "Want to buy a Cat but don't know how?". Or can be statement like "The perfect ways to find your best fur buddy" / "Find your kitten &amp; cat with us!" <br><br>Desire: As to provide emotional journey for the audiences, showing kids or family playing with their Kitten &amp; cat can helps.  The story can be parents wanting to find a kitten for their kids but they have no idea how, at this moment, RSPCA adoption centre show up with care and guidances. For music, cheerful and happy tone for post-adoption part. <br><br>Action: There can be few call for action information.<br>1. Adoption Centre location with opening hours<br>2. Hotline for <br>Adoption Enquiry <br>3. General hotline for donation and others enquiry</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-05 06:08:46 UTC</pubDate>
         <guid>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802017153</guid>
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      <item>
         <title>3. Treatment</title>
         <author>chanyikkar</author>
         <link>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802043910</link>
         <description><![CDATA[<div>A kid looking at few kittens playing around, then she asks her parents 'Can I have a fur friend?'. Parents showing desire to get a kitten but with doubt faces. The narrator shown up and explains the possible way to get a kitten, by adoption in the RSPCA (with scene of adoption centre), followed with another way - buy from breeder (with scene of a reliable breeder). The narrator will go through the process and attentions needed of how to make sure the breeder is good and reliable (with scene of different area like the breeder location, the cat containment, the food..etc). Next, the family showed up at the  beginning will be homed with 2 kittens. Call for action screen will  be next to approach audiences go to RSPCA to find their best fur friends.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-05 06:22:34 UTC</pubDate>
         <guid>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802043910</guid>
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      <item>
         <title>4. RSPCA video campaign expenses</title>
         <author>chanyikkar</author>
         <link>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802074953</link>
         <description><![CDATA[<div><strong>Shooting:</strong> 2 days<br><strong>Production</strong>: 2 weeks<br><br><strong>Production Team:</strong><br>Producer: $2200/week<br>Director: $2200/week<br>Production Manager: $700/day, $3500/week<br>above needs 2 weeks til the project completion. <br>Cost = $15,800<br> <br>Cinematographer: $700/day<br>Sound recordist: $650/day <br>3 Actors: $860/day x 5<br>Editor: $560/day<br>Above needs 2 days for shooting.<br>Cost = $6770<br><br><strong>Equipment:</strong><br>Camera Department: $400/day<br>Sound Department: $150/day<br>Above needs 2 days for shooting.<br>Cost = $1100<br><br><strong>Post production</strong><br>Editing: $500/day, $2500/week<br>Colour Grading: $400/day, $2000/week<br>above needs 2 weeks til the project completion.<br>Cost = $9000<br><br><strong>Total cost:</strong><br>$32,670</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-05 06:37:54 UTC</pubDate>
         <guid>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802074953</guid>
      </item>
      <item>
         <title>5. Where will you shoot? Which locations do you need to organise?</title>
         <author>chanyikkar</author>
         <link>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802098383</link>
         <description><![CDATA[<div>Shooting location: <br>1. A house for family of 3 (Dining room)<br>2. RSPCA adoption centre / Shelter<br>3. A reliable breeder <br>4. Studio</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-05 06:50:19 UTC</pubDate>
         <guid>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802098383</guid>
      </item>
      <item>
         <title>6. Which props &amp; costumes will you need?</title>
         <author>chanyikkar</author>
         <link>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802102382</link>
         <description><![CDATA[<div><strong>Props</strong><br>1. Kittens x 3<br>2. Cat x 2<br>3. Cat Tree<br>4. Cat food<br>5. Cat toys<br>6. Laptop<br>7. Furniture (Home environment) <br><br><strong>Costumes</strong><br>1. Neat and tidy casual clothes for parents and kids<br>2. Clean and bright work suit for breeder<br>3. Smart casual for narrator</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-05 06:52:24 UTC</pubDate>
         <guid>https://padlet.com/chanyikkar/9q4n4zxztjghrmh4/wish/802102382</guid>
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