https://padlet.com/meryemarslan/9p0z22acd4x1 In what ways does your media products use, develop or challenge forms and conventions of real media products ? en-us 2018-02-09 03:05:12 UTC 2025-09-25 06:52:13 UTC hello@padlet.com meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229887731 Just like most media products, they follow certain conventions which help the audience to identify what kind of media product they're consuming. Most general conventions of music videos are as follows:
-Jump Cuts 
- Lip syncing 
- Camera movement 
- Close up of artist ]]> 2018-02-09 03:06:46 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229887731 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229887789 My music video fits into Andrew Goodwin's theory, my video mostly identifies as amplification.  Amplification occurs when the meaning behind the lyrics is amplified through the visuals on screen. For example in my music video there is a build up from the start of the video to the very end going from darkness to light. At the end of my music video the artist in a tunnel full of light. This displays the theme of our chosen song lyrics with 'blue light'. I also have shots where there are blue lights being projected on the artist. ]]> 2018-02-09 03:07:23 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229887789 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229887863 Carol Vernaillis studied editing and camerawork and how they're used effectively. Her main points from her observations are that:
-Rules of continuity editing are broken to maintain the attention of the viewers 
- Obvious editing such as special effects and variety of transitions used to draw attention
- A master shot also referred to as base track is used to give the video a specific structure.
- Camera moves in time with the music.]]> 2018-02-09 03:08:01 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229887863 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229887945 Like most music videos we focused solely on the artist as well as having a lot of camera movement around the artist. We used a combination of camera movement such as tilting and still tripod shots. I included many close-ups so the audience can amiliarise themselves with the artist's face as she is a new upcoming artist. ]]> 2018-02-09 03:08:42 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229887945 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229888006 As for editing, I added in slow motion effect towards the end of our music video to make a smooth fade out effect. Carol Vernallis theory applies in the intro of my music video as I used an obvious edit of horizontal sliders. This effect is commonly used in the intros of music video, for example the same effect is used in French Montana music video for 'A Lie']]> 2018-02-09 03:09:10 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229888006 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229888057 The makeup used in our video was inspired by Jorja Smith. I kept the makeup relatively on the natural side just like Jorja Smith, I did thin eyeliner with warm tone eyeshadow and nude lips. As for the costume, I decided to keep it quite minimal, I chose outfits from high street brands to enable the audience to connect more as they can shop at the same store.]]> 2018-02-09 03:09:30 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229888057 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229888209 The Male Gaze is a theory developed by Laura Mulvey it ultimately describes how women are viewed through a mans' perspective and what they focus on and how men usually lead the narrative, and women are just fetishized by cameras showing that their presence would only be to provide pleasure for the men. This is a factor is still commonly seen in many R&B music videos.  However, my music video entirely goes against this theory, since there are no males in this music video and no women are being sexualised. 

]]> 2018-02-09 03:10:53 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229888209 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229903936 2018-02-09 05:14:58 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229903936 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904236 2018-02-09 05:19:14 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904236 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904538 2018-02-09 05:24:01 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904538 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904767 2018-02-09 05:27:55 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904767 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904815 2018-02-09 05:28:49 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904815 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904902 In my music video, the rules of continuity editing are clearly broken, as you can see video consists of cuts and unexpected transitions into different locations. The same convention can be seen in Red Velvets Bad Boy music video.

]]> 2018-02-09 05:30:38 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229904902 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229905616 2018-02-09 05:43:27 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229905616 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229906596 2018-02-09 05:57:09 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229906596 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229907935 2018-02-09 06:17:08 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229907935 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229908108 2018-02-09 06:19:21 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229908108 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229908269 2018-02-09 06:21:26 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229908269 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229909113 2018-02-09 06:39:42 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229909113 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229910284 2018-02-09 06:53:57 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229910284 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229910599 2018-02-09 06:56:03 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229910599 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229921826 - Menu bar as a form to navigate the website 
- Promotions of the most recents tours
- Links to social media 
- Promotions of newest album 
- Picture of the artist on the front page of the website often the on their album cover
- Merchandise
- Ways to purchase their music ]]> 2018-02-09 07:57:17 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229921826 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229931231 Dua Lipa's official website has heavily influenced the layout of my website. I was instantly drawn to the layout of her website, It is minimalistic, which was the style I was going for initially. I found her page fairly easy to navigate, it follows all the conventions of artist websites.]]> 2018-02-09 08:39:21 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229931231 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229933043 Dua lipas website follows all the forms and conventions of artist website. There is a huge image of her taken on the theme of her newest song 'New rules'. This influenced me to have a mini photoshoot with my group to take new pictures for my website in the theme of our music video 'blue lights'. ]]> 2018-02-09 08:46:45 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229933043 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229933185 Her website is fairly simple the image of her covers most of the screen, which again you can see that I used an image that covers the majority of the home page because I liked how it looked.

]]> 2018-02-09 08:47:19 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229933185 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229933276 There is a menu bar along the top of the screen, the bar is black and the text on it is white making it stand out to the audience.
 The simplicity of her website makes it easy for her fans to navigate her website. I did my menu bar almost identical to hers because I liked how simple it is to navigate. However I changed the font for my website to Arial as I needed to create synergy links between my ancillary products and music video.]]> 2018-02-09 08:47:42 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229933276 meryemarslan https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229933339 Furthermore there are links to all her social media on the menu bar, they are portrayed as images of their logos, as soon as the click on the logos the forwarded site pops up in a new tab. I added my artist social media links to the logo on the top right hand corner too. ]]> 2018-02-09 08:48:05 UTC https://padlet.com/meryemarslan/9p0z22acd4x1/wish/229933339